Juan Vergel

Digital Artist / Video Editor

[Juan Vergel @JuanVergel]

@_Starkilla Everything will be ok dude. Im sorry y'all are going through this.

[Juan Vergel @JuanVergel]

@WallStreetMav Wow, you have truly become an awful person. It’s crazy how much this has gotten into your head. I understand you have to feed your family, but one day you will have to face the consequences for spewing so much hatred into the world

[Juan Vergel @JuanVergel]

@penkokoo @tomwarren Beautiful phones! I used to have a blue one, and ended up replacing it with a Nexus.

[Juan Vergel @JuanVergel]

@1of10media Thank you!

https://t.co/MvsJjnavEa

[Juan Vergel @JuanVergel]

@vidIQ https://t.co/suGuzVyncy

[Juan Vergel @JuanVergel]

@clausstudios @Comic_Con These are amazing. How come a tweet like this only has 24 likes? Twitter is broken

[Juan Vergel @JuanVergel]

@noahmorris Yep, flatline after 24 hours 🥲

[Juan Vergel @JuanVergel]

@ashbstract Generational wealth... sure buddy

[Paddy Galloway @PaddyG96]

If you're a YouTube creator, you need to read this. 🚨

The CEO of YouTube just dropped his 2024 letter.

I've read the entire thing and think it's crucial every creator listens to his words.

Here's 4 key takeaways + my opinions on each:

Takeaway #1 - YouTube is embracing AI content creation whether you like it or not

Neal Mohan is betting big on AI content creation tools, with the goal of 'leveling the playing field'.

My take: I'm all for new AI tools. I don't think this is a move to replace creativity (or creators), but just make it faster and easier for new creators to get content out.

Takeaway #2 - Shorts are not slowing down. They are the fastest growing media format in the world.

Shorts right now are getting over 70 billion views a day. That number doesn't really mean anything to me, but it's impressive lol. What's more interesting is just last year the number of channels posting shorts grew by 50%. That's insane.

My take: I don't think this really is news to anyone, but for a while a lot of people thought shorts would fail or follow the same fate as stories or community posts. Nah. Shorts = part of YouTube forever.

Takeaway #3 - YouTube is becoming TV, the living room growth numbers are insane

Here's an incredible stat, the number of channels who get the majority of the viewership from TV in the last 3 years grew 400%. TV viewership is growing at a frighteningly fast rate and Neal is doubling down.

My take: I've been saying this for a year or two now, but we need to stop just thinking of YouTube as an app on a phone, and think about it as a streaming service on a 50 inch tv too.

A lot of my clients are getting the majority of their views and revenue from TV viewership.

Takeaway #4 - No one can touch YouTube when it comes to creator monetization.

Over 3 million creators are in the partner program, and in the last 3 years YouTube has paid out over $70 billion dollars.

My take: There's been a lot of talk about X paying creators now... which is awesome, but YouTube is still so untouchable here. The true 🐐.
--

Shoutout to @nealmohan. It's awesome to hear what the leader of our platform is thinking.

RT and like to share this. I'll pick a couple of people who do and send them something cool.

[Jose A. Tudares @jtudares]

Ya es hora de que vayan a darle follow y like a @DarkTopiaYT en youtube:

https://t.co/OJXkaHCh8J

No sean perdedores.

[Juan Vergel @JuanVergel]

@robertoblake You should go to Saltgrass Steak House! It's in front of the Orlando eye

[Juan Vergel @JuanVergel]

@robertoblake best aesthetic I have seen from one of your videos! Keep it up 💯

[MrBeast @MrBeast]

I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made)

I’ll pick the winners in 72 hours

[Juan Vergel @JuanVergel]

@robertoblake Hi Roberto, can you elaborate more on why changing the title first if browse is the first source of views?
I'm struggling with not knowing when to change a thumbnail or title and this issue has become more pressing after my most successful video took almost 15 days to gain views

[Juan Vergel @JuanVergel]

@robertoblake I like it. Is it different from IOS users?

[Juan Vergel @JuanVergel]

@vidIQ Thank you!

[Juan Vergel @JuanVergel]

@TropicOutlawYT @vidIQ That's a good sign 🫡