Jucely Marie Rivera

Launching @almibarapp with @sriverag787 so everyone in hospitality has a path to leadership. Everyone.
👩🏻‍💻 #stayathomevibecoder
more to come @miseenpop

[Jucely Marie Rivera @JucelyMarie]

CEOs are supposed to be the steady hand that weathers any storm. Founders are something else.

The hero story everyone wants is the rescue. No one shows the middle.

Even “build in public” mostly shows the product, not the company. The tech, not the team. The wins, not the doubt.

I haven’t shown my middle either. Founders who have, what made you start?

[Jucely Marie Rivera @JucelyMarie]

My first @bcbrooklyn. Walking in felt like a milestone. The real one was watching friends hit milestones of their own. Working behind the stick, opening their new bar, curating their first pop-up.

[Jucely Marie Rivera @JucelyMarie]

“Forward deployed engineer” is the new hot role. But most of the job descriptions lean heavily technical.

I worked as a software consultant. The tech was maybe 5% of the job.

The other 95% was listening. Being the in-house psychologist. Sitting with people through real fear, because a changing tech stack can feel like a threat to the work they have built their careers on.

That is the part the job descriptions miss.

[Jucely Marie Rivera @JucelyMarie]

@garrytan Loving /office-hours a few “eureka” moments that I’m using to test out a different approach to GTM this summer. If successful, see you in the Fall.

[Jucely Marie Rivera @JucelyMarie]

@gregisenberg @timyoung I worked for one. Tried to sound the alarm and make changes but it was not my strategy decision to make. Hence my writing in past tense.

Happy 9 month quit-versary to me!

[Jucely Marie Rivera @JucelyMarie]

@dunkhippo33 Great! I’m building something to help hospitality talent land event sponsorships. Will have their agent reach out to Dunky.

[Miguel Ríos Berríos @MiguelriosEN]

We're subletting space (desks + a private room) in our office in FiDi. Right on the best block in the city — a crosswalk away from @UseCorgi's cafe. DM if interested.

[Jucely Marie Rivera @JucelyMarie]

I grew up a math nerd, not a reader. As an adult, I’ve leaned on self-help: money, motivation, etc.

Now with AI, the programmatic side is incredible. But the creative output? Everything looks the same.

So I’m reading fantasy. Hoping better stories in my head means better prompts out of my hands.

[Jucely Marie Rivera @JucelyMarie]

Everyone’s got FOBO. Fear Of Becoming Obsolete.

I prescribe TACO. Take Action, Create Opportunities.

Pick a dumb idea. Run it through every chatbot. Vibe code it in 3 tools (mix non-technical + technical). Ship nothing. Learn everything.

Happy Taco Tuesday 🌮

[Jucely Marie Rivera @JucelyMarie]

@clairevo @atShruti That last part. Why there’s so much hate and fear against AI outside of the SF bubble.

Whole industry needs a rebrand.

[Jucely Marie Rivera @JucelyMarie]

PSA: If you use an AI note-taker, read and refine the notes before you send them.

If all someone gets is the platform's automated email, it feels like you didn't listen.

Plus, there are nuances you caught (if you were paying attention) that the AI didn't.

Cherry on top: take some notes by hand. It helps with active listening and looks good in front of prospects and clients.

[Jucely Marie Rivera @JucelyMarie]

@omooretweets Building this for hospitality. Where you go next comes from the bartenders, chefs, and operators who already know, not strangers’ reviews.

Everything else gets optimized. Experiences stay human-led.

[Jucely Marie Rivera @JucelyMarie]

If a problem is easy to solve, there’s no moat.

[Jucely Marie Rivera @JucelyMarie]

FWIW we’re both children of divorce too, and family never split even when our parents did. So some of what works for us:

- share similar values and commit to them (for us, family first, no questions asked)
- know that what makes you happy may not be what makes them happy (love languages anyone?). Learn to make them happy based on that.
- same applies to needs in distress. They may be different. Respect them.
- for big decisions, separate emotions and stick to data (spreadsheets are your therapists, really)
- find something that makes you both happy and enjoy time together (for us, food and drinks)
- learn to communicate your needs. Feedback is love (this I learned from my husband)

[Jucely Marie Rivera @JucelyMarie]

@OpenVC_ needs a filter for this. Match founders to funds that actually back the weird ones, not score them against what typically gets funded.

[Jucely Marie Rivera @JucelyMarie]

The barback at the best bar in town tonight may own the hottest room in the city in ten years.

As guests, as brands, we haven’t seen them yet.

What if we bet on them now?

[Jucely Marie Rivera @JucelyMarie]

The next owner of a @50BestBars is somebody’s barback right now.

[Jucely Marie Rivera @JucelyMarie]

A great bar lead spots a barback years before any title catches up. Who handles a slammed Friday at 1am. Who shows up early. Who asks the right question after close.

[Jucely Marie Rivera @JucelyMarie]

Just did similar math but in reverse.

Created a deck in Claude Design in under 5 minutes, then calculated what a software consulting firm would charge:
- 3 resources (PM, Business Analyst, Enterprise Architect) collaborating
- part-time for 2 days (3 x 4 x 2) at ~$200/hr
- $4,800 total

No follow-ups on branding or scope. No chasing. And the deck becomes a value-add instead of a line item on the invoice.

This is how AI-native agencies outperform incumbents.