Judith Lewis

🎤Speaker; MC; Trainer; 👩🏻‍💼NED; ThinkTank lead; Search Awards judge; 🍫🍷 chocolate, & wine expert judge; WSET3; 🪶First Nations; Email: [email protected]

[Julius Solaris @tojulius]

What is the most powerful local model?

[Peter Nikolow @PeterNikolow]

AI advice made people three times less accurate but twice as confident, researchers found https://t.co/tOznKVllOw via @thenextweb

[Judith Lewis @JudithLewis]

@tojulius All the time! They are fantastic!

[Count Binface @CountBinface]

Lights out and away we go! #Clacton

[Lily Ray 😏 @lilyraynyc]

Happy birthday @Marie_Haynes!

(Sorry, I think I’m a day late!)

[Judith Lewis @JudithLewis]

After getting back from @TraverseEvents Waypoint I thought I'd publish my slides - they are much more detailed than the sparse ones I create for something like @brightonseo (where I am speaking in October) so here they are in their multicoloured glory: https://t.co/KAqaXzJl9Y

[Stansaid Airport @StansaidAirport]

Sure sex is great, but have you ever had your suitcase arrive first on a baggage carousel?

[Judith Lewis @JudithLewis]

@tojulius I always hope for swag and/or snacks

[Fesshole🧻 @fesshole]

I recently hit my head on a low beam. A few days later someone who witnessed it asked, "How's your head?" I gave the correct, prescribed response of, "Never had any complaints," and got a blank look of incomprehension. How thick can people be?

[Judith Lewis @JudithLewis]

@JSS779 Missed it but that man is vile as are too many of the replies. I’m glad I’m nowhere near this kind of thinking

[Aleyda Solis 🕊️ @aleyda]

Google: “Here’s Search Console data for Instagram, TikTok, YouTube and X.”

Me still waiting for Generative AI performance report: 😐

PS: Stay up to date in the latest of AI search and SEO with seofomo(.)co

[WeRateDogs @dog_rates]

This is Oreo. He will eventually eat the blueberry. But first he must establish dominance over it. 12/10

[Aleyda Solis 🕊️ @aleyda]

💸 What’s moving the needle in Ecommerce SEO & AI Search in 2026? I went through it in my SEO Estonia presentation!

From new KPIs, to the need of investing in informational content even if it doesn't attract the traffic it used to in the past (and it's usually sadly not prioritized in ecommerce)....

Check it out: https://t.co/1gm4uX1cpc

[Glenn Gabe @glenngabe]

They sold some GEO services and have no idea what that means or what they should do. OMG. Be careful out there......

[Aleyda Solis 🕊️ @aleyda]

🚨 Google is rolling out a new Search Console property type: "platform properties", allowing you to track how your Instagram, TikTok, X and YouTube content performs in Google Search and Discover.

With this release Google is making something explicit that many in our industry still resist: Your SEO doesn't start and end with Google or your website. Search discovery is fragmented and SEO is about optimizing where your audience searches for you.

When you register a new property you can now select: Instagram, TikTok, X, YouTube.

Read more and start registering your social presence now: https://t.co/fZyVQay1rI

[Aleyda Solis 🕊️ @aleyda]

Can we learn/infer anything about the prompt/inner workings of ChatGPT’s search when sources change? 👇 @chrisgreenseo analyzed it by taking 1,000 prompts, tracked them 10x each and captured the telemetry data, finding some emerging characteristics:

* Labrador generally returns smaller, more focused retrieval sets.

* Bright retrieves more URLs, more citations and a wider variety of domains.

*Oxylabs appears relatively infrequently but shows comparatively diverse domain selection.

* SERP appears rarely and is strongly associated with news-style prompts.

Search source should become another dimension recorded during AI visibility studies wherever telemetry makes it available. Ignoring search source risks treating materially different retrieval processes as though they were identical.

More: https://t.co/VqJjNnIIHe

[Aleyda Solis 🕊️ @aleyda]

A must read from @search_magician going through well known challenges that those of us who work in D2C retail brands face: Retailers outrank you for your own products -  what actually works? He goes through a few solutions:

1. Own the full range
2. Own the exclusives
3. Own the story
4. Own the data
5. Own the brand search experience

Read: https://t.co/HPYr7MtWVQ