Hip hop died business wise on “they” watch. From 2014 to 2024, it was dominated by drag and drop, no top line, auto tuned driven rhymes (not raps). during that time, we went from 99 cents a song to .00008 per play and nobody blinked in eye simply because “they” had the bot plug. Now, we are here. The deals are smaller, the tours are dying, and the criminal and sexual topics dominate more than the actual music.stay focused.