We encourage you to compile a list of 30 to 40 hashtags that are the most used, most shared, and having the biggest impact in your field. Make them as specific as possible and your potential customers will be more likely to find you.
#hashtags#marketinghelp#marketingtips
It should be online AND offline, not online vs. offline. The lines between offline and online sales are blurring. You still need both in place. Great content marketing builds trust so your potential customers will get in touch and start a sales conversation.
#onlineandoffline
Many business owners don’t have a plan when it comes to social media marketing. They post a few updates and expect to be inundated with sales. Get your route map laid out, build a social connection with your audience, and you'll see the route to sales conversations.
We’ve spent hours on some posts and they do okay. Then we’ve posted something quickly and it’s done really well, what we refer to as a “unicorn post.” We encourage you to post loads of content and when a post hits a nerve, put a little bit of money behind it and drive it.
Most of your potential customers might not be ready to buy from you today, but they will be sometime in the near future. Stay in contact with your potential customers through social media and email to build trust and educate, entertain, and inspire them with your content.