Weekly recap @ DTC Experts 🔥
- Announced that we'll be hosting our summit at the GH Chelsea
- Added speakers from brands like Lalo, STATE Bags, Rasa, and more
- Kicked off some informal partnerships with a few e-commerce B2B folks that I really respect
Had some great sessions with folks like @tclarkmedia 🍻
And I'll be ending the week watching Tiafoe v. Frtiz at the US Open!
So grateful for each and every one of you on this little bird app ❤️
Thanks for making my 1 goal for 2022 happen, wouldn’t be possible without your support.
Looking forward to crush 2023 together!
Imagine gamifying your app so well that the govt. files a case against you.
Robinhood made it happen...
Here's the 7-step (illegal) guide to gamification you can't be using:
3 ways to improve your CTAs:
Inject social proof
Avoid sign up/buy now
Focus on what they will receive
For instance, the button can say "Grab your first breakdown for $0" instead
What other tactics would you include?
Peloton is crumbling, but subscriptions can change their fate:
2M+ subscribers already
With a 92% retention rate
And it covers 56.4% of total revenue
Want recurring revenue like this?
Here is Peloton's playbook and how you can apply it: https://t.co/Td2TxLBkSQ
Want to improve your landing page?
Add a negative review...
Brands like Amazon always include negative reviews.
Confused about why it works?
Tomorrow, I'll show 11,292 marketers how to leverage the same effect.
Sign up for $0 here:
https://t.co/0IKLg7ZSl7