BOX OFFICE: #SpiderMan Brand New Day scores record $72M in previews, topping #AvengersEndgame for the all-time previews record. Stats to watch:
- Over $100M Friday makes it 6th movie in history to achieve that
- Over $191M, it joins the Top 10 all-time opening weekends (domestic)
- Over $211M, it tops #DeadpoolandWolverine
- Over $220M, it tops The Last Jedi
- Over $247M, it tops The Force Awakens
- Over $257M, it tops Avengers: Infinity War
- Over $260M, it tops Spider-Man: No Way Home
- Over $357M, it tops Avengers: Endgame and it will set a new record for opening weekend domestic box office.
You know the drill, more on that later when final figure comes, but… SPOILER ALERT!!!
It’s a #BrandNewDay marking #Spiderman’s triumphant return at US #BoxOffice, as #SpiderManBrandNewDay is swinging past #Endgame scoring the BIGGEST THU Previews of ALL TIME in the US, including #AmazonPrime WED Early screenings!
In a normal situation, that alone would have meant an ALL TIME RECORD opening weekend in the U.S., above #Endgame’s 357.1M, but there are some caveats that need to be kept in mind:
While Endgame had a more traditional THU might Previews which started at 6pm in a smaller amount of theatres than it had on FRI Opening Day, #BrandNewDay had basically a full day with sessions starting early afternoon and playing over 4.000 theatres. Basically a full day, despite officially labelled as previews. On top of that, it also had the WED early shows, which are included in its previews numbers.
Also, #Endgame was longer, what also made it have way less screenings than #BrandNewDay had during previews.
And the biggest caveat of them all: each year, CBMs opening weekends become more and more frontloaded by previews than peak Pre-Covid era when #Endgame came out.
On the other hand, #Endgame also had some advantages which Spidey hasn’t now, as the latest Avengers film had access to IMAX screenings, and grossed 4.8M on those during THU Previews alone, while #BrandNewDay had no access to that money. Also, #Endgame had ALL PLF in full display during previews, while #BrandNewDay is sharing the remaining PLF screens with #TheOdyssey. So an argument could be made that #BrandNewDay would still be able to beat or at least come close to #Endgame’s previews if they were in an equal situation, although unlikely.
One thing is for sure! While it’s still unlikely that #BrandNewDay would be able challenge #Endgame’s ALL TIME Record Opening, it’s 100% crushing #NoWayHome’s 260.1M Opening Weekend as the #2 BIGGEST OF ALL TIME, which is insane considering it has no #Christmas corridor boost helping this time around, and being longer than #NoWayHome.
It’s gonna be an HISTORIC weekend at US #BoxOffice!
Looks like $70M+ previews for #SpiderManBrandNewDay, including prime shows on WED. The upside is close to $75M. ALL TIME RECORD by a huge 20-25%.
Very strong initial exit scores, almost A+ level. Weekend set to blow over $300M, somewhere around $330-370M.
And tomorrow will be a #BrandNewDay at US #BoxOffice, as #SpiderMan returns to break his own Post-Covid records.
Exhibitors are ALL IN, with 4.487 theatres booked to play #SpiderManBrandNewDay this weekend, #2 widest release ever for a Spidey film, beating #NoWayHome’s 4.336, only under 2019 #FarFromHome’s 4.634.
It’s the #13 widest opening ever in the US, and the #3 widest opening for any CBM, only below #Endgame’s 4.662 & the already mentioned #SpiderManFarFromHome’s 4.634, both in the iconic 2019 era.
And the only reason why it’s not the widest ever are the IMAX theatres which #BrandNewDay has no access to.
It’s a #BrandNewDay also in LatAm where #Spiderman is swinging towards a record breaking weekend!
In #Brazil’s #BoxOffice for instance, #SpiderManBrandNewDay grossed SPECTACULAR $4.6M (BRL 23.5M) on WED, the #2 BIGGEST Opening Day of ALL time in local currency & #3 in dollars beating #NoWayHome’s BRL 20.9M ($3.8M in DEC 2021) & #Barbie’s BRL 22.9M ($4.8M back in JUL 2023), only only under #Endgame’s BRL 29.9M ($7.5M in APR 2019)
Miranha attracted incredible 1.1M admissions in the market!
Eyeing a $18M-$21M 5-day opening in #Brazil alone!
Predicciones personales para el próximo fin de semana en Estados Unidos (31 julio - 2 agosto)
¿Estamos ante el mejor fin de semana de la HISTORIA?
#SpiderManBrandNewDay y #TheOdyssey pueden conseguirlo...
#SpiderManBrandNewDay habría superado los $100M recaudados ayer miércoles en su estreno internacional
Cifras estratosféricas que la pueden llevar a un fin de semana de $550M-$600M
Esto, salvo sorpresa, asegura un debut superior a $800M a nivel global, y ojo con los $900M
It’s a #BrandNewDay in #France ’s #BoxOffice, as #SpiderManBrandNewDay scores a SPECTACULAR est. $6.8M WED & 650k admissions on BIGGEST Opening Day of ALL TIME in dollars & #3 in admissions (beating #Endgame’s $6M, 692k admissions & crushing #NoWayHome’s $4.3M, 476k admissions Post-Covid record)
#SpiderMan3 still holds the all time admissions record taking 802k moviegoers to theatres on Opening Day in France!
BIGGEST Opening Day of 2026 (crushing #TheOdyssey’s $2.6M, 233k admissions #MICHAEL’s $2.7M, 286k admissions & #TheSuperMarioGalaxyMovie’s $3M, 315k admissions)
More than doubled Opening Days of several Post-COVID hits such as:
#Oppenheimer $1.3M, 150k admissions,
#Zootopia2’s 2.2M, 260k admissions,
#LiloAndStitch’s $2.2M, 263k admissions,
#DunePartTwo’s $2.3M, 261k admissions
#DeadpoolAndWolverine $2.3M, 265k admissions.
#TheOdyssey’s $2.6M, 233k admissions
#Michael $2.7M, 286k admissions
#TopGunMaverick’s $3M, 321k admissions.
#Barbie’s $3.2M, 360k admissions
#GladiatorII $3.4M, 386k admissions
#AvatarFireAndAsh’s $3.4M, 273k admissions).
WOM among audiences still STRONG, despite mixed 3.3⭐️ from critics, receiving a 4.2⭐️ score from audiences, equivalent to an A #CinemaScore and currently the highest among the Spidey films starring #TomHolland!
(vs
#NoWayHome 3.3⭐️ & 3.9⭐️ respectively
#FarFromHome 3.2⭐️ & 3.7⭐️ respectively
#Homecoming 3.5⭐️ & 3.5⭐️ respectively)
A $28M-$32M 5-day opening could be in the cards in France.
It’s gonna be a #BrandNewDay full of records across Europe for #Spiderman!
Just ask #Spain’s #BoxOffice, where #SpiderManBrandNewDay scored the BIGGEST Opening Day of ALL TIME after scoring $3.7M on WED Opening Day, crushing #NoWayHome’s $2.3M THU Opening Day record back in 2021 & beating even #Endgame’s opening Day locally.
A $19M-$22M 5-day opening could be in the cards in #Spain alone, what would be an ALL TIME Record!
On second #BrandNewDay for #Spiderman in #China’s #BoxOffice, expected drop off for #SpiderManBrandNewDay on THU!
As of THU 4pm local time, new #Spiderman had grossed $11.2M.
With 8 hours yet to go, #BrandNewDay could be aiming a $15M-$17M THU, what would be a 57%-51% drop from WED Opening Day, and a $50M-$52M 2-day cume, reinforcing the frontloaded trend. Good news is, with extremely positive WOM, it should pick up the pace over the weekend.
I told you yesterday that things were insane in the UK, but it’s a #BrandNewDay and #SpiderMan himself confirmed it with numbers!
#SpiderManBrandNewDay scored SPECTACULAR $7.8M on WED, BIGGEST Opening Day of 2026 at the British #BoxOffice beating #TheOdyssey’s $5.8M, #ToyStory5’s $5.5M, which included $1.2M THU Previews, #ProjectHailMary’s $5.2M FRI Opening Day, which included $2.7M early screenings & $860k THU previews, & #TheSuperMarioGalaxyMovie’s 4.4M WED Opening Day, which was also PURE)
#5 BIGGEST Opening Day Post-Covid beating #MultiverseOfMadness & #DeadpoolAndWolverine’s 6M, #NoTimeToDie’s $6.4M, #TheBatman’s $6.6M, only under #Barbie’s $8.4M, #WickedForGood’s $8.6M, #TopGunMaverick*’s $10M & #NoWayHome’s $10.1M
Can’t stress this enough: despite opening midweek & with sessions having kicked off only at 5:30pm, so essentially half a day compared to all the others which had full opening days & mostly FRI.
Eyeing a strong $40M-$50M 5-day opening in the U.K.
It’s a #BrandNewDay for #Spiderman in Europe, kicking off rollout with Post-Covid RECORD in #Italy’s #BoxOffice, where #SpiderManBrandNewDay grossed INCREDIBLE $4.6M & 517k admissions on BIGGEST WED Opening Day Post-Covid & #2 BIGGEST of ALL TIME for Hollywood, crushing #InsideOut2 & #InfinityWar’s $3.5M, #NoWayHome’s $3.3M, #TheOdyssey’s $2.5M, only below #Endgame’s $5.8M despite sessions having started after 5pm.
Compared to other MCU films,
#TheMarvels $300k
#CaptainAmericaBraveNewWorld $532k
#Thunderbolts* $639k
#Quantumania $665k
#Eternals $700k
#WakandaForever $715k
#GoTGVol3 $932k
#TheFantasticFour $1M
#ThorLoveAndThunder $1.4M
#MultiverseOfMadness $2.2M
#DeadpoolAndWolverine $2.3M
#NoWayHome $3.3M
#SpiderManBrandNewDay $4.6M
A $19M-$23M 5-day opening could be in the cards in Italy
🕷️ Spider-Man: Brand New Day is swinging toward a massive box office debut.
The latest MCU adventure is projected to open with more than $300 million domestically and over $800 million worldwide, numbers that would put it in the same rare company as Avengers: Endgame.
🔗 Read more: https://t.co/1pcJM2ojbt
$100M+ OS WED for #SpiderManBrandNewDay. Huge nos. across the globe, from East Asia to Europe to LATAM, with record openings in several mkts. OS Weekend headed for $550M+, likely closer to $600M.
Top mkts
🇨🇳 China - $35M
🇬🇧 UK - $7.75M
🇲🇽 Mexico ~ $7M+
🇫🇷 France ~ $6.75M
🇧🇷 Brazil ~ $5M
🇰🇷 Korea - $4.75M
🇮🇹 Italy - $4.75M
¡AL PÚBLICO LE ENCANTÓ! 🔥🕷️ SPIDER-MAN: BRAND NEW DAY recibió un increíble 98% de aprobación de la audiencia en Rotten Tomatoes, convirtiéndose en la película del UCM y de Spider-Man MEJOR CALIFICADA por los fans. La cuarta entrega protagonizada por Tom Holland está siendo un fenómeno al llenar salas de cine en todo el mundo.
Además, la nueva cinta del UCM también conquistó a la crítica, que le otorgó un 91% de aprobación y el Certificado de Frescura, convirtiéndola en una de las mejores películas del verano.