Just Copywriting Tips

One tip every sometimes. Nothing else.

[Harry Dry @harrydry]

Walking around the park, drinking coffee, alone. It’s the best part of my day. Soon I’m back on floor 6. Beautiful morning now black out blinds. And I stare down the lens like the barrel of a gun. Hello old friend. Write, record, pace, record, swap batteries, record. I read the old man and the sea and I feel like the old man. ‘I may not be as strong as I think, but I know many tricks and I have resolution.’ Give me one more month.

See you early September 🫡

[Harry Dry @harrydry]

I wrote this ad, and I quite like it

[Harry Dry @harrydry]

What do these four YouTube videos have in common?

[Just Copywriting Tips @JustCopyTips]

Big ideas are less about ‘creativity’ and more about ‘conviction’

[Harry Dry @harrydry]

New essay: Conviction

[Harry Dry @harrydry]

New essay: Conviction

[Harry Dry @harrydry]

I wrote this ad, and I quite like it

[David Perell @david_perell]

The best copywriter I know showed me his step-by-step process for designing an ad, and we recorded the entire thing.

10 minutes. 20 rewrites.

@harrydry

[Harry Dry @harrydry]

Watch me rewrite an ad twenty times :)

There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe work, piece by piece, 'til it's there.

[Harry Dry @harrydry]

Had a buzz cut. Went on my favourite podcast :)

“Learn Great Copywriting in 76 minutes”

[Harry Dry @harrydry]

You can't write simply. You can only rewrite simply.

[Just Copywriting Tips @JustCopyTips]

@harrydry ✅✅✅

[Harry Dry @harrydry]

Three tests for any line you write 🧪🧪🧪

[Harry Dry @harrydry]

Big figures make fun headers

[Harry Dry @harrydry]

A great line is a good line made shorter

[Harry Dry @harrydry]

Good copy is falsifiable

[Just Copywriting Tips @JustCopyTips]

@__morse @GoodMarketingHQ i like that!

[Harry Dry @harrydry]

Three ways to add warmth to your CTA

[Harry Dry @harrydry]

Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”.

- Impact: “You've got to get noticed”
- Communication: “You've got to tell me what”
- Persuasion: “You've got to tell me why”

Most ads just do the “communication” part.

- “We're a brand agency”
- “No s***. I just googled that”

Look what happens when you do all three.

Jesse from Bou tells me it's their best performing ad.

[Harry Dry @harrydry]

don't know how to start? draw a comparison table

[Just Copywriting Tips @JustCopyTips]

@harrydry in it's full glory