Gensen Gisborne | Φ | 💭

Digital Marketing Strategy.
Data-Driven SEO and PPC.
Partnerships Savant.

If we're talking, you should expect to make more money.

[Gensen Gisborne | Φ | 💭 @JustGensen]

@athomas10327845 @globalhalifax The CPC is not the PC party...there is no federal PC party. Stephen Harper buried the Progressive Conservatives and gave us the Alliance Party with a different name.

[Gensen Gisborne | Φ | 💭 @JustGensen]

Learn marketing they said, it'll be fun they said.....

Proceeds to learn the whole world is one big marketing campaign. 🙃

[Gensen Gisborne | Φ | 💭 @JustGensen]

Retainers are kind of gross.

You'd be surprised how effective "Give me X $ and I'll complete this list of tasks. Here's why these things are important. Here's why I know that" can be.

Manage your process, not your results.

[Gensen Gisborne | Φ | 💭 @JustGensen]

Want to expand your network? Do this.

LinkedIn Sales Nav -> Lead Search -> Posted within the last 30 Days -> Second Degree Connections

You now have a list of active LinkedIn users that you have a mutual connection with.

Start interacting with their posts.

Send a connection.🎯

[Gensen Gisborne | Φ | 💭 @JustGensen]

Want to grow your network?

Find people working on interesting things and let them know you're interested.

It doesn't have to be complicated

[Gensen Gisborne | Φ | 💭 @JustGensen]

Best place to make connections and find new leads? Evening dinner and drinks during a trade show.

Best way to be remembered?

Geo-targeting ads to the convention center and then running a retargeting campaign for a few months.

They'll feel like you followed them home. 🤑

[Gensen Gisborne | Φ | 💭 @JustGensen]

If you are building a SaaS product but no one has ever heard of it, it doesn't matter how good your product is.

[Gensen Gisborne | Φ | 💭 @JustGensen]

The median number of engagements on a tweet is 0.

If you're getting one like, you're in the top 50%

If you're getting 100 engagements (likes+RT), top 1%

The barrier to growth isn't as high as you think it is.

Start moving. 🏃‍♂️🏃‍♂️🏃‍♂️

[Sam Romain @SamRomain]

A good SEO strategy will help you rank better

I have gathered 100 AI prompts to give you a good start on SEO-focused content

Comment "Seo" and I will send them to you for free

Only first 250
You must follow me so I can DM you

[Gensen Gisborne | Φ | 💭 @JustGensen]

You can't expect to make profits from your marketing campaigns...

If you haven't even defined your customer persona.

You have to understand who you're targeting so you can figure out how to target them.

[Gensen Gisborne | Φ | 💭 @JustGensen]

Once you've defined your customer persona...

Focus on taking action on the following:

1) Focus on channels that drive traffic & conversions

2) Create more personalized campaigns

3) Get more insightful data for your business from your marketing efforts

[Gensen Gisborne | Φ | 💭 @JustGensen]

What's one goal you have for your business this week?

[Gensen Gisborne | Φ | 💭 @JustGensen]

What's the Rule of 7?

It means that it could take someone more than seven times of exposure before they buy from you.

Which is why you need to create various touchpoints in your sales funnel.

Here's a visual representation of this:

[Gensen Gisborne | Φ | 💭 @JustGensen]

You can't expect to make profits from your marketing campaigns...

If you haven't even defined your customer persona.

You have to understand who you're targeting so you can figure out how to target them.

[Gensen Gisborne | Φ | 💭 @JustGensen]

Once you've defined your customer persona...

Focus on taking action on the following:

1) Focus on channels that drive traffic & conversions

2) Create more personalized campaigns

3) Get more insightful data for your business from your marketing efforts

[Gensen Gisborne | Φ | 💭 @JustGensen]

Categories you should consider when outlining your customer persona:

•Goals
•Pain Points
•Demographics
•Referral Traffic
•Hobbies & Interests

[Gensen Gisborne | Φ | 💭 @JustGensen]

What's one goal you have for your business this week?

[Gensen Gisborne | Φ | 💭 @JustGensen]

You must optimize all 3 parts of your funnel if you want to convert more traffic:

•Top of Funnel: Awareness & Interest

•Middule of Funnel: Consideration & Intent

•Bottom of Funnel: Evaluation & Purchase

[Gensen Gisborne | Φ | 💭 @JustGensen]

What's the Rule of 7?

It means that it could take someone more than seven times of exposure before they buy from you.

Which is why you need to create various touchpoints in your sales funnel.

Here's a visual representation of this:

[Gensen Gisborne | Φ | 💭 @JustGensen]

Multiple platforms where you can promote your content to your target market:

•SEO
•Social Media
•Email Marketing
•Display personalized ads

Use the ones that best fit your brand's goals...

And the ones where your target audience will be.