Keeper of the Bean Talk (Marketing Director) for @JustLoveCoffee, Christian, husband, father, designer, Trail Life USA, usually heavily caffeinated on Just Love
@KenMuench Actually, I think you are responsible for me having the book. Ray Johnson, former exec @ Cracker Barrel talked with you @ the Global Hospitality in Sun Valley, Idaho. He was there with David Gibbs and James Fripps I believe. Only issue=you didn’t autograph it!! 😎
@KenMuench Oh you did. You did. I’m currently reading these. Struggling a little with the Aaker model exercises to get to the same spot you did with the tests to determine what should be considered on brand (e.g., a menu item should be “Mexican-inspired” for Taco Bell to move forward).
@KenMuench The most expensive book I’ve ever been given. I love it so much, bought the audiobook and started buying the books referenced in the book. I’m all about R.E.D. Most practical and sensible marketing book on the planet right now (well…it and the books it references).