Justin Berkowitz

PR at Lucid. The usual disclaimer about opinions being my own.

[Justin Berkowitz @JustinBerkowitz]

@lucidmotors atlas drive unit is gonna be awesome. deeper dive still to come later this spring.

[FinJay @FinJourney]

Lucid Atlas Drive Unit. $LCID
30% fewer parts than Zeus
37% lower BOM cost
23% lighter

[Kyle Conner @itskyleconner]

The 3.4.0 update that rolled this weekend seems to have squashed almost all of the Gravity software bugs!

More importantly, this is an open and candid conversation with Emad to discuss @LucidMotors' approach to software development now that he has taken over this responsibility.

[Michael Rauch @Michael_L_Rauch]

Congrats to the @LucidMotors team @ntwork Been driving on Software Update 3.4.0 & super stoked. No glitches, system is much smoother & impressive. Way it should be! Car driving wise was amazing from day one. Now my little annoyances with the software are gone.

[Justin Berkowitz @JustinBerkowitz]

Well, they tried.

[InsideEVs @InsideEVs]

Mercedes claims the CLA can achieve 5.2 miles per kWh, beating the Lucid Air to become the most efficient EV on sale.
https://t.co/2GQIIE3DBt

[Justin Berkowitz @JustinBerkowitz]

"One thing is crystal clear about the Lucid Gravity: Its all-electric propulsion system is a game changer."

The @LucidMotors powertrain engineering team has done it again, scoring a second Wards 10 Best Engines and Propulsion Systems award!

https://t.co/1e44ptaWiz

[Justin Berkowitz @JustinBerkowitz]

Not positive this is typical owner behavior, but cool to see!

[Kyle Conner @itskyleconner]

Consumer representative testing with the @LucidMotors Gravity ⚡️

[Justin Berkowitz @JustinBerkowitz]

@AfonsoEV_ If you dislike the Simpsons 'maestro' joke, I'm sorry. But there's no need for ad hominem attacks.

My only intent was to provide some missing context for people seeing an unverified, single-source report that the subject didn't get a chance to comment on before publication.

[Justin Berkowitz @JustinBerkowitz]

@AfonsoEV_ Apologies if I've offended, Afonso, not at all my intention! There's so much misinfo out there, so please know that you are always welcome to reach out prior to publishing to check on things like this. I believe you have my email and phone number.

[Justin Berkowitz @JustinBerkowitz]

Love seeing stuff like this!

[Debbie Doll @doll_debbie]

Hit 30k miles today :) Every mile trouble free, amazing, and fun!!! Seriously, almost three years in and still feeling in the honeymoon stage with this @LucidMotors AGT 😍 And yes, I’m still the only driver 😂 #lucidownersclub

[Justin Berkowitz @JustinBerkowitz]

@WhiteMillions @hsym786 🤔

[Gee Bennett @Mr_Lucid_UK]

Over 4 million subs, Jason trades his tesla for a #lucid Air. Lucid is the future imho. "Efficiency is everything" #engineeringexplained #lcid $lcid @LucidMotors
https://t.co/kyqjEyYwgY

[Nick Twork @ntwork]

👋

[Justin Berkowitz @JustinBerkowitz]

@TheAppleCore @LucidMotors Appreciate the input, @TheAppleCore!

[Justin Berkowitz @JustinBerkowitz]

@Tesla2Lucid it's new!

[Justin Berkowitz @JustinBerkowitz]

@JoshWest247 Not sure it'd fit with our whole mission for higher-volume, lower-price EVs, but looks cool! 😉

[Justin Berkowitz @JustinBerkowitz]

@davidharsanyi Just on the Lucid Motors example you're using here -
I'm afraid that's a somewhat-common misconception, originally spread by some folks who don't know how to read a balance sheet.
Can't divide the cost of long-term capital investments by units sold in year one or two.

[Justin Berkowitz @JustinBerkowitz]

@Ford, I won't say "better late than never" but - ah, now I've gone and said it anyway. Glad to have you on board, though.

Here's @LucidMotors CEO Peter Rawlinson in *2022* explaining why, from a technical POV, the numbers don't add up for big EV pickups:
https://t.co/q0lFC5AHfJ

[InsideEVs @InsideEVs]

The economics just don't work right now, he said.
https://t.co/CGW8x27SHR

[Justin Berkowitz @JustinBerkowitz]

Awesome interview of @LucidMotors VP of Powertrain Dr. Emad Dlala by @tommolog for @stateofcharge .

Lots of great info about Lucid's approach to charging, and specifically about Lucid Gravity, 400 kW, NACS, and Supercharger network access!

https://t.co/ASov0C77WG

[Justin Berkowitz @JustinBerkowitz]

@The_EVGuy @WhiteMillions @LucidMotors @TeslaCharging @ntwork I’m not the hero you need. Or the hero you deserve.

I’m actually not a hero at all, but my dog is bonkers.