Justin Green

Founder & CEO - Growth Factor |
Founder - Bloc Fit App |
Co-Founder - ShotPay |
Scaling Brands w $350M+ in Online Sales Driven & $10M+ Ad Spend Under Management

[Justin Green @JustinInATX]

Most DTC brands are still optimizing landing pages.

The actual leverage is in the upsell flow.

A 12% take rate on a post-purchase upsell does more for your bottom line than a 0.4% lift in CVR.

Stop polishing the front door. Build the back room.

[Justin Green @JustinInATX]

You can't outwork a bad strategy.

I see founders grinding 80 hour weeks on a positioning that was wrong from day one.

Slow down for one hour. Get the strategy right. Then run.

It's the cheapest move you'll ever make.

[Russell Brunson @russellbrunson]

You’ll think nothing is working… then suddenly everything compounds at once. That’s success.

[Justin Green @JustinInATX]

@JackCarrUSA as always thank you for coming to #ATX

[Justin Green @JustinInATX]

No marketing = No visibility.
No visibility = No revenue.
No revenue = No business.

The math is not complicated.

Does your brand or business need help marketing? Click my link in the bio to setup a free discovery call.

[Justin Green @JustinInATX]

@_brian_johnson Give it a try. You have three paths: 1) AI Enabled Camera - point and shoot and let it tell you what it is and your macros (approximately) 2) Describe your meal and get back your macros 3) Manual Entry. It tracks it all daily, compares to your target day by day.

[Justin Green @JustinInATX]

3 days.

Something I built initially for myself is now launching as an app for everyone.

Hybrid training built by an athlete, for athletes. Strength meets conditioning meets real programming and AI enabled Macro tracking.

Bloc launches May 1. https://t.co/w0pcu8r1RL

[Justin Green @JustinInATX]

You don't out-train a bad diet.

You also don't out-diet a sedentary life.

The guys getting older without falling apart aren't doing anything special. They're just doing both, every week, for 20 years.

Compound interest works on bodies too. I am proof.

[Dan Martell @danmartell]

Take action first.

Build the perfect process second.

Too many people wait until the process is perfect before they start executing.

Start messy. Iterate toward clean.

[Alex Hormozi @AlexHormozi]

You want to be the type of person that despite people’s feelings about you, they don’t want to go against you.

[Justin Green @JustinInATX]

Watching DTC brands chase the new ad platform every quarter.

Meanwhile the brands quietly compounding are running the same Meta and Google playbook for 5 years and just keep getting better at it.

Boring beats clever. Every time.

[Alex Hormozi @AlexHormozi]

The exhaustion you feel isn’t from your emotions, it’s from you fighting them.

[Justin Green @JustinInATX]

@AlexHormozi Needed this today. Sent eman email last night I had been fighting for two weeks. Got the best sleep in weeks last night. Let that demon go.

[Justin Green @JustinInATX]

The gym is the only place I get to be bad at something on purpose. Every other room I walk into, I'm expected to have answers. Under the bar, the bar has the answers.

Want a look into my gym programming?

7 Day Free Trial.

https://t.co/V0680tkamq

#fitceo #blocfit #business

[Justin Green @JustinInATX]

Read that again. The world is full of winners and losers, and there are a lot more losers than winners.

[Dan Martell @danmartell]

If losers hate you, you’re winning.

[Justin Green @JustinInATX]

Wrote a very similar thought on this on LinkedIn yesterday about why agency owners stay broke.

It's because they don't properly price their work, let scope creep and are afraid to have leverage in their contract to adjust accordingly for that creep.

Profit is not a dirty word.

[Alex Hormozi @AlexHormozi]

If you're on your last dollar and struggling to get customers, you need to raise prices, not lower them. If customers are scarce, you have to make them count. Do WAYYYY more for them. And charge WAYYY MORE to do it.

[Alex Hormozi @AlexHormozi]

If you're on your last dollar and struggling to get customers, you need to raise prices, not lower them. If customers are scarce, you have to make them count. Do WAYYYY more for them. And charge WAYYY MORE to do it.

[Justin Green @JustinInATX]

Why I built Bloc, a thread:

1. Every fitness app I tried made me choose. Strength OR conditioning. Cardio OR lifting. Hypertrophy OR performance. I refuse to choose.

2. Hybrid athletes have been training across modalities forever. The apps just hadn't caught up.

3. So I built one. 12 weeks. 3 phases. Foundation, Intensity, Peak. Real programming, not random WODs.

4. AI does the boring stuff: macros from a meal photo, body comp from a Hume screenshot, PR detection from a logged set.

5. You do the hard stuff: show up.

May 1. https://t.co/9ZTkZrvGyh.

#buildinpublic #fittech #hybridathlete

[Justin Green @JustinInATX]

Kicking off May with a plan: 36 posts, 5 pillars, 3 platforms, zero filler. If you're a founder running content as a side project from your real job, you'll relate. If you're not, hit follow and watch how I do it.

[Justin Green @JustinInATX]

AI content on LinkedIn: helping or hurting your brand?

The algorithm is actively filtering generic AI output now. Brands that chose authenticity are winning reach. The ones that didn't are watching impressions tank.

Real question: what are you seeing in your feed?

— Helping, when used right
— Hurting overall credibility
— Depends on the brand
— Can't tell the difference anymore

Drop your vote below.