Justin Racine

Principal Lead Commerce Strategist at @Perficient. Contributing Author @CMSWire. Views are my own.

[DMBeat @DMBeat]

Agentic or Bust? What Shoptalk 2026 Actually Revealed About Retail’s Future by @justinpracine https://t.co/K7m015EhD8

[CMSWire.com @cmswire]

Agentic commerce is reshaping buying online with two very different visions. CMSWire Contributor Justin Racine explores how OpenAI’s conversational approach and Google’s discovery-led strategy could define the future of commerce and what brands need to succeed in both.

https://t.co/C26j2Wi8KS

#AI #Commerce #DigitalStrategy

[DMBeat @DMBeat]

OpenAI vs. Google: Two Visions for the Future of Agentic Commerce by @justinpracine https://t.co/gqmEBphpxm

[Justin Racine @JustinPRacine]

@jeffsheehan Price increases play a part in the story, yes. The same store transaction increase of 3% might be more telling. Though not a massive shift, enough to see some light at the end of the tunnel.

I believe the brand needs more time to see the full potential. Thanks for reading!

[CMSWire.com @cmswire]

Starbucks Comeback Shows What Happens When Customer Experience Leads Again by @justinpracine https://t.co/IP6TH6YCCh #Starbucks #CustomerExperience

[CMSWire.com @cmswire]

Retail’s future just took a human turn at NRF 2026 where leaders are talking AI as a way to deepen customer connection not replace people. CMSWire Contributor Justin Racine digs into the big lessons on experience leadership, in-store vibes and trust.

https://t.co/XJIEspr8nV

#RetailTrends #CX #AIinRetail

[Justin Racine @JustinPRacine]

It might be Sunday, but retail never rests!

I’m back again at the @NRFnews BIG SHOW in NYC, covering all that is retail innovation for 2026 and beyond.

Be on the lookout for a @cmswire event recap that will drop later this week!

#retail #nrf2026

[CMSWire.com @cmswire]

✨ CMSWire Contributors of the Year ✨

As we wrap up the year, we wanted to give a shout out to the voices that sparked debate, challenged assumptions and helped shape the customer experience conversation all year long.

We’ll be sharing their stories soon. Stay tuned.

[Perficient @Perficient]

Our presence at NRF 2026 reflects our ongoing commitment to exploring forward‑thinking initiatives in digital commerce and driving the creation of innovative solutions. 💫

Justin Racine reflects on past NRF conferences, shares his expectations for this year’s event, and reveals what he’s most excited about.

Don’t miss the opportunity to elevate your NRF journey by connecting with our team at Retail’s Big Show!

#NationalRetailFederation #NRF2026 #NRF #RetailTech #RetailInnovation #DigitalRetail

[Perficient @Perficient]

Generative commerce is here, and it’s changing everything.

Say goodbye to endless scrolling and static product pages. AI-powered shopping journeys can now build product pages on the fly, curate content for each shopper, and transform how brands connect with their audiences.

Listen in as Justin Racine and Ignacio P. break down what generative commerce is, why it matters now, and how brands can get started. ⤵️

Explore our generative commerce strategic position here! https://t.co/EHC8Z6lq3W

#AI #AIPowered #AIFirst #PerficientRetail

[DMBeat @DMBeat]

Wake Up: Your Customers Are Already Using AI for Holiday Shopping by @justinpracine https://t.co/2rg8GE9NJ3

[DMBeat @DMBeat]

What the ManningCast Teaches Us About Conversational CX by @justinpracine https://t.co/sRjlv5CA6k

[Justin Racine @JustinPRacine]

@NFL @OmahaProd

[Justin Racine @JustinPRacine]

Football is so BACK.

Which means Peyton and @EliManning are back on Monday nights with @espn and ManningCast.

In my latest @cmswire article, I discuss how the Manning brothers connect deeper with fans through conversation and personality.

Full Story: https://t.co/YfdizeBqxy

[CMSWire.com @cmswire]

AI is reshaping CX to work for machines not humans. CMSWire Contributor Justin Racine explores why smart design means blending tech with human insight.

https://t.co/FMYYTDZifW

#AI #CustomerExperience #Design

[DMBeat @DMBeat]

The Future of Customer Experience Is Built for AI, Not Humans by @justinpracine https://t.co/izokgXdXJ9

[CMSWire.com @cmswire]

Tariffs got you stressed? CMSWire Contributor Justin Racine sees a hidden CX goldmine. From cheap beer vibes to Delta Sync magic, now’s the time to double down on emotional connections, smart AI and micro-moment magic.

https://t.co/zAE560LlmA

[Shep Hyken @Hyken]

In this week's top 5, we read about the customer experience Gen Z expects from brands, authenticity, contact center innovations, and more!

https://t.co/056ecIDwmM #customerservice #customerexperience #CX

[Jeff Sheehan Author | Mktg Consultant | Speaker @jeffsheehan]

From Taylor Swift To KFC: The Power Of Experience Economics Via @cmswire https://t.co/iwZEYtbXmr #marketing #TaylorSwift #CX

[DMBeat @DMBeat]

From Taylor Swift to KFC: The Power of Experience Economics by @justinpracine https://t.co/KyuqWiyCh8