Commercial Real Estate Executive | $7B in CRE Transaction Volume | I build teams and companies to optimize their sales | Leader | Coach | Consultant | UF MBA
If you want a career where production is the scoreboard, not politics, let's talk.
Who in your network belongs in one of these seats?
Ignore and Outperform
JWW
I am hiring sales superstars for commercial real estate investment sales.
Markets: Orlando, Fort Lauderdale, Nashville, Charlotte, and Philadelphia.
This is not a desk job. You will pick up the phone, earn trust with owners, and close real capital events.
Great people don't quit because the work is hard. They quit because it's harder than it needs to be. Ask your team: what's slowing you down? Then go fix it.
Ignore and Outperform
JWW
I've managed more than 200 people in my career. Biggest lesson: your team doesn't need more pressure. They need fewer obstacles. Support, coaching, accountability, a leader who listens and puts the Agent first.
Today institutional owners call me directly to source off market capital.
The work that feels thankless early is the same work that compounds later.
What rejection are you still willing to take this year?
Ignore and Outperform
JWW
Most people quit cold calling after the first hundred hang ups.
Year one, major landowners hung up on me and cursed me out.
Year two, one owner told me never to call his cell again.
Year three, that same owner sat down with me. I handled his $10M exit.
Orlando multifamily absorbed nearly 6,400 units this year, outpacing completions for the first time since 2021 (The Real Deal).
Read it submarket by submarket, not headline by headline.
Ignore and Outperform
JWW
You don't need a real estate background to build a great career in investment sales. You need to outwork the learning curve.
I'm building a Southeast team of people who want a career, not just a job.
Ignore and Outperform
JWW
The owner who told you no in 2024 may be your best listing in 2027.
Loans mature. Partners want out. Estates settle.
The broker who gets the call is the one who stayed in touch. Who should you call back this week?
Ignore and Outperform
JWW
Charlotte office absorbed 456,000 SF in Q3, the fourth straight quarter of gains, per CBRE. Prime asking rents are up 19.6% year over year to $61.56/SF.
Quality has pricing power. Commodity space does not.
Who is underwriting this shift?
Ignore and Outperform
JWW
The best time to evaluate your platform is before you need a new one.
Year end is the window. Start Q1 with momentum, not transition.
Southeast producers: let's have a confidential conversation.
Ignore and Outperform
JWW
Nobody builds a career in investment sales on one great week. They build it on hundreds of ordinary ones.
Intensity feels productive. Consistency compounds.
What daily activity do you protect no matter what?
Ignore and Outperform
JWW
The owner who told me to lose his number became my client.
Owners don't remember who called first. They remember who was still calling when it was time to sell.
What's the hardest no you've turned into a yes?
Ignore and Outperform
JWW
Net lease cap rates rose 10 bps to 6.92% in Q3, the highest in more than a decade, per The Boulder Group.
Buyers are paying for credit and certainty and discounting everything else.
Are your clients pricing for credit?
Ignore and outperform!
JWW
Talent alone doesn't build a career in investment sales. Platform matters.
Support on marketing and underwriting. Access to buyers. Leadership in the deals with you.
What do you need that you're not getting today?
Ignore and outperform!
JWW
The Fed hiked to 3.75% to 4% and the 10 year is holding above 5%.
Owners with 2026 and 2027 maturities are out of room to wait. Higher rates don't stop transactions. They change who has to transact.
Ignore and outperform!
JWW
23 years in, here's what predicts success in investment sales: work ethic, coachability, and honesty with clients.
Skills can be taught. Those can't.
Building a team of producers across Florida and the Southeast. My inbox is open.
Ignore and outperform!
JWW
Q4 is not a wind down quarter.
The listings you win in Q1 are built from the calls you make in October and November. Owners are deciding now: refinance, hold, or sell.
What are you doing differently this Q4?
Ignore and outperform!
JWW
I was just at @University of Florida and I heard a story of a student. The student told me that a Mentor gave him some advice, and I will pass it to you.
It is simple, Early in your career, when asked to do something or experience something early in your career "Just Say Yes".
I thought this was powerful.
I remember when I first started in the commercial real estate business, I would get asked to do things and go places and I thought it was boring. I would be hanging out with people 2X my age. But simply being in the room, gives you options. Get