Kevin O'Leary says Apple's genius is making people pay 5x more for a laptop they could buy for $350
"you can buy an Apple laptop, average price about $1,800, or you can buy the same functionality for $350 on a Windows laptop"
"but you still pay $1,800. Why? Brand"
"you're paying a 5x multiple in some cases for something that is exactly like a Windows machine"
"I put that out to people, they say, yeah, but it's not an Apple. So there is the genius of Jobs"