kase

We help experts build the slimmest $100K-a-month business there is. Two VAs and a brain. Most of it goes in their pocket. Start here 👇🏽

[kase @KASEtheACE]

The last time I went fully offline, I went to Japan for 2 weeks in the middle of a launch.

I didn't post, didn't check, and didn't do the thing where you announce you're offline and then answer DMs from the airport lol.

We still made $80K while I was gone.

The launch is just where you collect on the trust you built in the months before it.

If your revenue stops the week you stop posting, you don't have a brand yet.

[kase @KASEtheACE]

If I don't enjoy posting, I won't keep doing it.

And if I don't keep doing it, it never gets the chance to compound.

So pick the format you can see yourself enjoying a year from now, whether that's writing, video or going Live.

[kase @KASEtheACE]

Dear 24-year-old Kasey,

You're about to quit Stripe and bet on yourself.

Breathe.

It’ll all work out.

Just not the way you think…

In your first year, you'll hit a seven-figure run rate in 7 months and win awards for it.

And you'll still barely afford Christmas presents that December.

But that's a story for another day.

There will be months where the business loses money.

You'll still never miss payroll for your team.

Not once.

When you finally start posting on LinkedIn, it'll be crickets.

For the first 7 months, you'll post 6 days a week and get about 15 likes and 2 comments a post.

Don't stop

You'll also make 57 YouTube videos in one year.

3 of them will hit.

The other 54 will flop lol.

Post anyway.

Your personal brand will bring in about $6M.

Through Brick by Brick, you'll help over 200 experts get known on LinkedIn by the people who can hire them.

And a lot of them will be exactly where you are right now:

Great at what they do, and invisible online.

You'll know exactly how to help them, because you used to be one of them.

So keep building, brick by brick.

- 30-year-old Kasey

[kase @KASEtheACE]

When something starts working, I ask myself 3 questions:

1. How do I do more of it?
2. How do I do it better?
3. What can I add that's new?

For me, it was going Live.

So first, I went Live more.

Then I made it better, like better lighting or having a VA answer the chat.

Only after that did I add something new.

So when a post of yours starts working, do more of it before you go looking for the next idea.

[kase @KASEtheACE]

Never forget that Julia Child published her first cookbook at 49.

Her first TV cooking show came at 50.

Meanwhile, people with 2 years of experience are posting every day and getting the opportunities.

And the people with 20, 25, 30 years are the ones hiding.

[kase @KASEtheACE]

I went from posting on LinkedIn 6 times a week to 3, and made $1.2M in the next 14 months.

At 6 a week, I was making decent money, but I was exhausted.

Then I remembered I have free will lol.

Every LinkedIn guru would've probably told me I was doing it wrong.

But what I found is the algorithm rewards connection, not how much you post.

[kase @KASEtheACE]

When I test something on my own LinkedIn, I put my scientist hat on and only change one thing at a time.

If I change my headline, nothing else on my profile changes that week.

That way, when the numbers move, I actually know why.

Change 3 things at once and you'll never know which one worked.

[kase @KASEtheACE]

Look at who's winning in your space right now.

Are they the best?

In almost every category I look at, even my own, the answer is no.

Best is a debate.

Different is a fact.

So say this out loud, wherever you're sitting right now:

"Why would somebody choose me over somebody else?"

Whatever you just said, make that your next post.

[kase @KASEtheACE]

If you're great at what you do but still invisible online, follow me for more content like this.

I post every week about how executives, founders and other experts build personal brands on LinkedIn that bring in clients.

Source (post as a reply under the tweet): Adam Mosseri's year-end memo, posted 31 Dec 2025, full text reproduced by Om Malik at https://t.co/NpbKkMOmcM

[kase @KASEtheACE]

Sometimes I leave typos in my posts on purpose.

The head of Instagram says that trick is about to stop working.

Here's exactly what he said…

& what it means for experts who are still invisible online:

[kase @KASEtheACE]

Your receipts are the one thing on this entire platform that nobody can copy.

And the better AI gets at faking everything else, the more they're worth.

[kase @KASEtheACE]

If you're about to make your first hire, here's one of my biggest mistakes:

I hired anybody who was excited about what we were doing.

No clear expectations.

No KPIs.

Some of them went 2 years without knowing what a win even looked like in their role.

And some of them were my best friends.

Which made the hard conversations SO much harder.

So write down what success looks like in that role from the jump.

[kase @KASEtheACE]

On a Live, I said, "I don't use fake scarcity."

Then I told everyone how many workshop tickets we had left.

Then I actually checked.

We had almost 20 MORE than I said lol.

So I fixed it right there on camera.

Just to be clear.

Just to be fair.

I always like to be fair.