KC Commerce

E-commerce. @KohlHenry_ @livinforalivin

[KC Commerce @KCKidz1]

Brb changing our bio to “7 Figure Entrepreneur”

[KC Commerce @KCKidz1]

@JemBourouhDE Freight

[Kohl Henry @KohlHenry_]

What I’ve learned working with media buying agencies over the past 5 months from a brand owners perspective. A thread

Disclaimer. This is based on my experiences, knowledge, and situation. These opinions are subject to change and are by no means accurate for everyone.

[Kohl Henry @KohlHenry_]

If you want to turn your drop shipping store into a brand (which most ppl think are the same thing these days) you must be able to outbid copycats in the ad auctions.

How do you do this?

A thread 🧵

[Kohl Henry @KohlHenry_]

Launched a new brand this week. Community focused apparel we designed. Not a drop shipping demand test.

Ads have done extremely well. Something about idea to creation, to results is so much more rewarding. 20k days on our main brand don’t feel as cool as a 3 roas day on this.

[Kohl Henry @KohlHenry_]

We are looking to hire someone to manage our email + sms.

Ideally looking to put someone on salary as opposed to an agency.

Looking for a long term partnership to work on our portfolio, but does not need to be your only job.

Lmk if you or anyone you know is interested.

[Kohl Henry @KohlHenry_]

KC consolidated warehouse filled up quick

[Kohl Henry @KohlHenry_]

Kinda funny how the faster your brand grows the less you get paid

[Kohl Henry @KohlHenry_]

Had our first taste of a tik tok doing well yesterday (650k views).

Probably added 7-8k in revenue.

Now I know what all the fuss is about. Will be doubling down

[Kohl Henry @KohlHenry_]

Easiest way not to deal with FB bans is to not run a shitty brand

[Chad Held @chad_held]

Welcome to my Twitter. Almost a year in on the first brand @KohlHenry_ and I have built.

Taking this brand to the moon and acquiring more brands at the same time.

Follow along for the ride and expect degenerate antics along the way.

[Chad Held @chad_held]

We’ve spent 475k on Alibaba to date.

1/3rd of that is either in our back stock or on the way.

Big months ahead.

[Kohl Henry @KohlHenry_]

Picture this:

We sell our brand for 8 figures 12 months from now

BUT we have our warehouse team continuing as the 3pl for the buyer (PE firm most likely).

At the monthly orders we plan on reaching before we sell, we’d make 25k a month profit doing nothing.

They choose…

[Kohl Henry @KohlHenry_]

I focused solely on marketing arbitrage for the first year of my ecom journey. How to jumpstart brands

Now I will put at least 50% of my time into learning customer retention and community building for the foreseeable future.

IMO that’s where the big $$$ is

[Kohl Henry @KohlHenry_]

Experiencing the difference between working in my business vs on my business these last few weeks.

Now have 7 employees on salary. Pay a creative agency and media buying agency monthly. Outsource everything I can to fivver. Yet, I’m making more money than I ever have. But….

[Kohl Henry @KohlHenry_]

I would fight the entire FB ad policies team if I had the opportunity

[Kohl Henry @KohlHenry_]

How I broke through my first revenue mental barrier (3k a day)

a thread

[KC Commerce @KCKidz1]

Our first interview/podcast on @nicktheriot_ YT channel

https://t.co/tXmEhpp7Xd

[Kohl Henry @KohlHenry_]

There is a transition point in your brand where it’s no longer about trying to over sell your product with ad/product page copy.

You start giving as accurate as a description as you can so that customers have the right expectations and you are more likely to win on LTV.

[Kohl Henry @KohlHenry_]

If you haven’t tried using billo for ugc ad content yet, I highly recommend.

It is hit or miss but we have got some bangers from there.

Plenty of times I cut the video up and start it/stop it in a different spot. Don’t only try exactly what they give you.

[KC Commerce @KCKidz1]

We decided to create some personal twitters 🤙🏼 @livinforalivin & @KohlHenry_