Kristine de Valck

Associate Professor of Marketing at HEC School of Management. Dutch roots, French love, water sign, and sunny spirit!

[Kristine de Valck @KDV_paris]

€€544

[Kristine de Valck @KDV_paris]

#Twittamentary Thank you Tan and all contributors

[Kristine de Valck @KDV_paris]

#Twittamentary shallowness has always existed...

[Kristine de Valck @KDV_paris]

@freelancemarkt @freelancemarkt @lovelylana

[Kristine de Valck @KDV_paris]

#Twittamentary is being homeless. Different from being homeless with 500 twitter followers?

[Kristine de Valck @KDV_paris]

#Twittamentary to class: get in on the social viewing experience. Express yourself!

[Kristine de Valck @KDV_paris]

#Twittamentary where is neda today?

[Kristine de Valck @KDV_paris]

#Twittamentary @ihatemornings can i buy your songs on iTunes?

[Kristine de Valck @KDV_paris]

#Twittamentary i like him

[Kristine de Valck @KDV_paris]

In Helsinki for 5 days to work with co-authors Joonas and Joel on our paintball paper. Check out their 'insidevideography' blog on blogspot!

[Kristine de Valck @KDV_paris]

My MBA course Web 2.0 Marketing Communications features currently on iTunesU opening page - thank you to Vanessa and her team!

[Kristine de Valck @KDV_paris]

The JM article is out! Networked Narratives: Understanding Word of Mouth Marketing in Online Communities. Please read and spread the word!

[Kristine de Valck @KDV_paris]

This finding by Edelman's trust barometer nicely supports our JM article: impressions are significant only when made with the right people!

[Kristine de Valck @KDV_paris]

Bad news for word of mouth marketers: consumers' trust in friends giving info about companies has nosedived from 45% in 2008 to 25% today.

[Kristine de Valck @KDV_paris]

Mundane update: I bought an awesome dress for my sister's wedding. Pink, sexy, satin.

[John Deighton @HBSmktg]

New Harvard Business School case study on viral market insurgency: "United Breaks Guitars"

[Kristine de Valck @KDV_paris]

Interesting fact: HEC's Teaching Committee did not come together once in 2009.

[Kristine de Valck @KDV_paris]

Got elected as member of HEC's Teaching Committee with 72 out of 75 votes. Pretty good score, although I do wonder who were the 3 no-sayers

[Kristine de Valck @KDV_paris]

Just finished preparing my course for tomorrow morning (at 8 AM!). On the menu: prospect theory. Fun :)

[Kristine de Valck @KDV_paris]

I think I actually need to say: 'start TO tweet'....