Project KEEP

Transforming Pondy into one of the cleanest Indian cities by diverting landfill waste, professionalizing waste workers & establishing #CircularEconomy 🌍🌊

[Project KEEP @KEEPforcities]

This short film captures the inspiring journey of Pondicherry as it tackles waste management while empowering its waste workforce.
Ahead of #WorldEnvironmentDay, let's celebrate the collective effort of a city united in building a sustainable future for generations to come.

[Project KEEP @KEEPforcities]

Project KEEP, a CSR initiative by Godrej Consumers, implemented by Recity Network, was envisioned to build a circular waste ecosystem in Pondicherry, aiming to make it one of India's cleanest cities.

Full Video: https://t.co/HMaOL6ZxNu

@RecityIndia @GodrejGroup

[Project KEEP @KEEPforcities]

Fast forward to this day, we are humbled by the incredible support from the administration, waste professionals, households, schools, non-profit organisations and civil societies who share this vision.

#GenerationRestoration | #KeepNammaPondyClean

[Project KEEP @KEEPforcities]

underscoring the widespread support for our collective mission towards a cleaner, more sustainable future.

7/7

[Project KEEP @KEEPforcities]

The Path to Big, Systemic Change is Collective Action🎉👏

We at Project KEEP wholeheartedly embrace this belief. We take immense pride in fostering the culture of community-driven action in the solid waste management (SWM) ecosystem of the city.🌊🌍

#KeepNammaPondyClean

[Project KEEP @KEEPforcities]

The event attracted a diverse audience of over 100 attendees, comprising government officials, influencers, local NGOs, educators, and media representatives,

6/7

[Project KEEP @KEEPforcities]

Happy International Waste Pickers' Day

#KeepNammaPondyClean #NammaPondyClean
#CircularEconomy
#IWPD #WastePickersDay

[Project KEEP @KEEPforcities]

We are accelerating the movement of cleanliness in Pondicherry. Enjoy the snapshot of our activities in January! 🌟

#KeepNammaPondyClean #NammaPondyClean
#CircularEconomy

[Project KEEP @KEEPforcities]

Stay tuned to our handle and be a part of KEEP Namma Pondy Clean mission. 🌊🚮

#NammaPondyClean
#CircularEconomy

2/2

[Project KEEP @KEEPforcities]

Collective action is the heart ❤️ of Project KEEP’s vision for waste-free Pondicherry. We brought 290 people together for 4 clean ups conducted in the month of January. These clean ups resulted in diversion of 708kg of waste from the landfills/oceans.

#KeepNammaPondyClean

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[Project KEEP @KEEPforcities]

• Empowerment & Capacity Building 💪

Let’s call for a future for these heroes where empowerment, equity, and resilience redefine the norm. 🌟

[Project KEEP @KEEPforcities]

Championing Pondicherry’s waste professionals with what they truly deserve:

#KeepNammaPondyClean #NammaPondyClean
#CircularEconomy

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[Project KEEP @KEEPforcities]

• Recognition and Dignity 🏆

• Clean & Hygienic Workplace 🧹

• Upskilling and Additional livelihoods 📚💼

• Access to welfare schemes 💰

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[Project KEEP @KEEPforcities]

Happy Republic Day! 🎉 🇮🇳

#KeepNammaPondyClean
#CircularEconomy #RepublicDay #IndiaPride #UnityInDiversity

[Project KEEP @KEEPforcities]

Complete the job. Peeling the orange 🍊 is simply not enough; it needs to be disposed of responsibly. ♻️

#KeepNammaPondyClean #NammaPondyClean
#CircularEconomy #OrangePeelTheory #OrangePeel

[Project KEEP @KEEPforcities]

Celebrating the spirit of collective prosperity, joy, and togetherness, this Kannum Pongal! 🎉

#KeepNammaPondyClean #NammaPondyClean
#CircularEconomy
#ProsperityCelebration #JoyfulHarvest #KannumPongal #FestivalTogetherness 🌾