Kristin MacLaughlin

Brand & Marketing Strategist| GTM | Storyteller|

[Kristin MacLaughlin @KRISTINMACL]

@0DonaldTrumpJr1 3452839

[Kristin MacLaughlin @KRISTINMACL]

@0DonaldTrumpJr1 2208

[Kristin MacLaughlin @KRISTINMACL]

Even as businesses navigate this painful cycle of layoffs, a simple fact remains: companies need to keep their best people. A data-driven DEI program is essential for stopping attrition. https://t.co/5qD3Ry0eBI

[Dandi @dandihq]

New on the #Dandi blog: Attrition is your business case for DEI. @camieee shares, “When organizations take a data-driven approach to who leaves and why, they can diagnose the root causes of their turnover” Read the full article here: https://t.co/9QYIvG0Smd #dei #attrition

[Kristin MacLaughlin @KRISTINMACL]

At Dandi, our only focus is on D&I data analytics. If you are interested in staying on top of DEI trends, check out Dandi Weekly. https://t.co/oPf1f4NxPA

[Dandi @dandihq]

Thank you for supporting our launch yesterday, and for following us here! You may be wondering: Why do we call ourselves Dandi? When we were getting started in 2018, we were thinking of ourselves as a “D&I” company. And what do you get if you spell out D&I? Well, you get Dandi.

[Kristin MacLaughlin @KRISTINMACL]

To make the world a better place for everyone, companies need to get serious about DEI analytics. Measure what matters to eliminate biases. When DEI works, everyone wins! Check out @dandihq

[Dandi @dandihq]

Today, Dandi is officially out of stealth mode and ready to serve businesses everywhere.

To learn more about what we've been building and what comes next, check out the latest on our blog: https://t.co/89HXrmmvE1

#dandi #betterbusinessforall

[Kristin MacLaughlin @KRISTINMACL]

Are you looking to have a dynamic landing page that engages with your audience? Then you should check out AWeber's Smart Content tool demo during today's AWeber's office hours. You will be blown away by what you embed. https://t.co/QQuVP65B99

[Kristin MacLaughlin @KRISTINMACL]

We’re announcing something BIG today ⏤ one of AWeber's biggest product launches ever! Tune in to our YouTube channel at 1pm ET to find out: https://t.co/3pPcftK8qT #AWeber #EmailMarketing #emailgeeks #AWeberFree

[Kristin MacLaughlin @KRISTINMACL]

@autonomousdotai I have emailed you and NO response for over a week. NO LIVE CHAT website. NO phone support. BIG PROBLEM -- only half shipped. Your tracking info is wrong says item has not shipped when delivered. Other half of order? 😠😡🤯 Buyer beware -- no contact after $$$.

[Brian Massey @bmassey]

Most people aren’t sending out emails with short subject lines, but are these effective when it comes to email marketing? You’ll want to hear @lizwillits’ advice on how you can stand out in the inbox. https://t.co/k6QwbGTn5Y

[Kristin MacLaughlin @KRISTINMACL]

A7 I find I need a Buddy system for accountability. I have to not just right down my resolutions but tell someone and ask them to help me keep on track #emailchat

[Kristin MacLaughlin @KRISTINMACL]

A6. Blasting lists with the same content for everyone. #emailchat

[Kristin MacLaughlin @KRISTINMACL]

A6. The one trend that I hope is gone is E-mail blasts not segmented and personalized to the audience.

[Kristin MacLaughlin @KRISTINMACL]

A5. Trend I am most excited about is how mobile apps continue to add features so I can do everything within a mobile app on the go #emailchat

[Kristin MacLaughlin @KRISTINMACL]

My top 3 email marketing resolutions for 2020 are
1. use AMP for email features in my email like the AWeber Image Carousel
2. Look into plugins so I automate processes more
3. Participate in email virtual summits so I am up to date on the latest best practice trends
#emailchat

[Kristin MacLaughlin @KRISTINMACL]

A3 the resolution I abandoned was more of an adjustment. I still sent a weekly email but I tested different days and times and how send on a different day/time when I found my users were more engaged #emailchat

[Kristin MacLaughlin @KRISTINMACL]

A3 in 2019 i had 2 resolutions that made a huge difference. 1. Less is more - cleaned out my list of inactive subscribers and saw my open rate climb. 2. Started to use tags more effectively #emailchat

[Kristin MacLaughlin @KRISTINMACL]

A2. For me what to write is always the biggest challenge and writing it in the voice that is appropriate for my audience #emailchat

[Kristin MacLaughlin @KRISTINMACL]

A1. I'm most proud of the AWeber #SmartDesigner launch so that customers can create branded templates on their own #emailchat https://t.co/jilFcGdOFD

[Kristin MacLaughlin @KRISTINMACL]

Happy new year everyone, Kristin here, I'm Director of Product Marketing @aweber. Super excited about #emailchat

[Bill Winterberg, CFP®️ @BillWinterberg]

Pretty cool work by @AWeber, it’s the first animated icon I’ve ever seen in my GMail app inbox.