KELLY SCOTT MADISON

Business First. Media Always. Powered by Data Truths.

[KELLY SCOTT MADISON @KSM_Media]

There's a lot of data out there. It's easy to fall into over-engineering. Instead, invest in the right tech to simplify and centralize your data streams. Then, trust those tools and your team to leverage your most important insights. @CicisOfficial
#MediaPostInsiderSummits

[KELLY SCOTT MADISON @KSM_Media]

Fostering a culture of innovation and strong partnerships can get messy. But it's an essential key to building bolder and more exciting brand experiences (and results!). @CicisOfficial #MediaPostInsiderSummits #QSR #Marketing #ClientLove

[KELLY SCOTT MADISON @KSM_Media]

.@CicisOfficial didn't have to look far to find compelling ways to reignite their brand. Looking back to their roots as the inventor of the pizza buffet was the inspiration for quirky inventor C.C. Pazzinni. #MediaPostInsiderSummits #QSR #Marketing #ClientLove

[KELLY SCOTT MADISON @KSM_Media]

When Stephanie Hoppe started at @CicisOfficial, they were targeting all adults 18+ who like pizza, and were measuring in impressions. Finding more accurate and effective audiences—and measuring meaningful KPIs—is moving Cicis into the future. #MediaPostInsiderSummits #QSR

[KELLY SCOTT MADISON @KSM_Media]

.@CicisOfficial CMO Stephanie Hoppe takes the stage at today's MediaPost QSR Summit to talk about the success of its Endless Pizzabilities campaign. Stay tuned for some live takeaways! #MediaPostInsiderSummits #QSR #Marketing #ClientLove

[KELLY SCOTT MADISON @KSM_Media]

Rumor has it Apple is working on building their own DSP. The tech giant's progress on privacy, paired with their trove of first-party data, would make for an interesting combination for marketers. Read more in our latest Quick Take: https://t.co/jaP2BWyYos

[KELLY SCOTT MADISON @KSM_Media]

And to our followers: If you're looking for ways to support Shirley Ryan AbilityLab, you can do so at https://t.co/mvMmCRmcx2

[KELLY SCOTT MADISON @KSM_Media]

Congratulations to our friends & partners at @AbilityLab for a fantastic and record-breaking Spark! 2022 event last night. We were so happy to be able to virtually celebrate you and the incredible work you do for so many people in your mission to Advance Human Ability™.

[KELLY SCOTT MADISON @KSM_Media]

Elon Musk is still considering a buyout of Twitter, at least for now. As the deal swirls, we consider what it could mean for advertisers in our latest Quick Take: https://t.co/3jWMcm4c2H

[KELLY SCOTT MADISON @KSM_Media]

Please join us in welcoming our April new employees! These new and returning #BoldBuilders are adding their talents across Integrated Planning, Health & Wellness, Investment Solutions, and Operations & Integration, and we’re excited to have them on board.

[KELLY SCOTT MADISON @KSM_Media]

Happy Cinco de Mayo!

We celebrated this year by raising a glass to our friends and partners at @Cincoro and their delicious premium tequila.

We also enjoyed some delicious food from the amazing La Pasadita, and threw in a fun pop quiz on the history behind this date.

[KELLY SCOTT MADISON @KSM_Media]

Feeling behind on the latest programmatic shifts? Join us and special guest The Trade Desk to find out everything marketers need to know right now: https://t.co/ILr0C5FxYO

[KELLY SCOTT MADISON @KSM_Media]

And to the many women at all levels of KSM: thank you for bringing your brilliant, authentic selves to work each day. You make our company and our industry better for it.

[KELLY SCOTT MADISON @KSM_Media]

We’re celebrating #InternationalWomensDay by sharing messages from some of our women in leadership at KSM. We wanted to know: what does IWD mean to them, and what advice would they give to women entering our industry? Click through to read their responses: https://t.co/pFCsbnN9V5

[KELLY SCOTT MADISON @KSM_Media]

And to the many women at all levels of KSM: thank you for bringing your brilliant, authentic selves to work each day. You make our company and our industry better for it.

[KELLY SCOTT MADISON @KSM_Media]

If you're on site with us at the @ChicagoAdFed Career Day, it's Expo time! Come chat with us about careers and growth at KSM.

[KELLY SCOTT MADISON @KSM_Media]

Our next panel is coming up at 1:15: You Got the Job, Now What? If you’re joining us in-person today, don’t miss it!

[KELLY SCOTT MADISON @KSM_Media]

We’re wrapping up The New Workplace, a panel at Chicago Advertising Federation #CareerDay2022, moderated by our very own Chief Strategy Officer Chad Maxwell. How we work is changing by the minute, and it’s great to get together and talk about it. Some key takeaways:

[KELLY SCOTT MADISON @KSM_Media]

For those newly entering the workplace, communicate, communicate, communicate. Reach out to people you don’t know. Ask lots of questions. Attend community moments virtually or in person where you’re able. Advocate for what you need to be productive, but also maintain balance