Kelli T | Information Architect

UGC Creator & Content Strategist | Reaching Gen X women across the major life decisions this generation is navigating. [email protected].

[Kelli T | Information Architect @KThomerson_UGC]

https://t.co/Ajh5zxjvUD

[Kelli T | Information Architect @KThomerson_UGC]

Hire me on https://t.co/ADaSInVsVp https://t.co/P6F9GFQ5Vm via @nDash

[Kelli T | Information Architect @KThomerson_UGC]

Retirement advice was never written for women who took time off or changed careers. But we are building income anyway — just differently. And that deserves to be talked about.
#GenXWomen #PersonalFinance #RetirementIncome #BuildingWealth #GenX #MultipleIncomeStreams #KDTCreative

[Kelli T | Information Architect @KThomerson_UGC]

I did not trust AI financial tools. Then I learned the difference between tools that want access to your money and tools that help you understand it. That distinction matters.
#GenXWomen #FinancialTools #AITools #Fintech #WomenAndMoney #PersonalFinance #GenX #KDTCreative

[Kelli T | Information Architect @KThomerson_UGC]

Most Gen X women are underinsured — not because they don't care, but because nobody ever walked them through it. We handle everything else. This one deserves a look, too.
#GenXWomen #Insurance #WomenAndMoney #GenX #RetirementPlanning #LongTermCare #WomenOver50 #KDTCreative

[Kelli T | Information Architect @KThomerson_UGC]

I kept asking if I should downsize. Then I realized I was asking the wrong question. The real one is, "What do I want my daily life to look like now? That changed everything.
#GenXWomen #Downsizing #RealEstate #RetirementPlanning #GenX #WomenOver50 #LifeTransitions #KDTCreative

[Kelli T | Information Architect @KThomerson_UGC]

It is not too late for Gen X women to use tech to their advantage. We have advantages many people don't. We are not starting over. We are starting differently.
#GenXWomen #WomenInTech #FintechForWomen #LearningAtAnyAge #FinancialEducation #ContentCreator #GenX

[Kelli T | Information Architect @KThomerson_UGC]

Brands chasing attention from people who won't remember them next quarter are missing the audience that would have stayed for years. Gen X is a strategy.

#GenXWomen #GenXMarketing #BrandLoyalty #TechForWomen #UGCCreator #ContentForBrands #WomenConsumers #KDTCreative

[Kelli T | Information Architect @KThomerson_UGC]

Gen X female UGC creators are not a niche. We are the bridge between your product and a consumer segment with serious purchasing power. Almost no one is speaking to them. But I can.
#UGCCreator #GenXMarketing #ContentForBrands #WomenInTech #Fintech #BrandPartnerships #KDTCreative

[Kelli T | Information Architect @KThomerson_UGC]

Gen X women are not afraid of technology. We are a huge untapped audience. Earn our trust, and we stay loyal.
#WomenInTech #GenXWomen #TechForWomen #DigitalInclusion #UGCCreator #ContentForBrands #KDTCreative

[Kelli T | Information Architect @KThomerson_UGC]

I've spent my career storytelling, but the tools supposed to help people like me are built by people who don't know me. I'm here to fill that gap.
#GenXCreator #UGCCreator #ContentStrategy #FintechForWomen #KDTCreative #AuthorityBuilding #GenXWomen

[Kelli T | Information Architect @KThomerson_UGC]

The things I think of when trying any new app: Does it speak to me as an adult? Will it make my life simpler? Do I trust it? Was it made for someone like me? Earn those, and you have my loyalty.
#GenXMarketing #TechForWomen #FintechMarketing #UGCForBrands #KDTCreative

[Kelli T | Information Architect @KThomerson_UGC]

https://t.co/Ajh5zxjvUD

[Kelli T | Information Architect @KThomerson_UGC]

Ads amplify problems. If your message isn't clear, traffic won't convert — it'll just leave faster.
Read your homepage out loud. Ask a friend outside fintech what it's selling. If there's any confusion—fix that first. Then scale.

[Kelli T | Information Architect @KThomerson_UGC]

Fintech, where are you?
Gen X women are entering our peak wealth years. We want to invest now, but the tech wasn't made for us. Why is that?
We're not intimidated by money. We know what we want.
We need to narrow this gap, and that's why I'm here.

[Kelli T | Information Architect @KThomerson_UGC]

@hibrettambrose @leeann_foxugc https://t.co/Ajh5zxjvUD

[Brett Ambrose @hibrettambrose]

🚨 Millenial / Gen X UGC creators needed 🚨

Looking for creators for a real estate client. Details below:

- Paid gig
- Scripts provided
- Film at home
- Gen X creators ideal (Millennials too)

Reply with portfolios + RT — will DM/Email selected creators. #UGC #ugccreatorsneeded #ugccreators #UGCjobs

[Kelli T | Information Architect @KThomerson_UGC]

If you were at a party, could you explain in under 10 seconds what your app does, who it's for, and why it matters?
If you can't do it, that's a problem.
The brands that are crushing conversion have simplified their message until it fits in that window.

[Kelli T | Information Architect @KThomerson_UGC]

Beginner tech users don't compare apps for features. They're asking one question: "Can I trust this with my money?"
And trust isn't built with better bells and whistles. It's built with transparency. With clear, honest language.
You're competing on trust.

[Kelli T | Information Architect @KThomerson_UGC]

If you want to avoid losing new users, never assume knowledge.
If a newbie uses your tech and gets confused, it could ruin the trust you've built.
Explain simply. Teach clearly.
When in doubt, explain it. Your beginners will thank you.

[Kelli T | Information Architect @KThomerson_UGC]

'Financial freedom' is everywhere, but for many Gen X women, financial freedom doesn't look like a million dollars in retirement.
It looks like choices. It looks like breathing room.