Kanwal Khakhar

Performance Marketer | Growth Systems
Ads → Funnels → Retention

[BitDelta @bitdelta]

🚨 PREDICT THE PUMP. WIN THE PRIZE. 🚨
$BTC. $ETH. $SOL. $BNB. $HYPE.
You’ve got one job: call the price.

Here’s how it works:
We’ll drop a tweet for each coin. When it lands, comment your prediction for what that coin’s price will be when the clock hits 12:00 UTC on 7 September.

Closest calls win. 🎯

💰 $500 USDT up for grabs
🏆 25 winners

To enter:
✅ Follow @BitDelta
❤️ Like + repost the tweet
💬 Comment your prediction on each coin’s tweet + tag 2 friends

Entries close 5 September, 12:00 UTC
Prices lock 7 September, 12:00 UTC

Five coins. Five calls. How close can you get? 👀

[Kanwal Khakhar @Kanwal_K08]

@bitdelta 🤩 amazing

[Kanwal Khakhar @Kanwal_K08]

@ICICILombard Still following up on the estimate approvals, the service centre has informed that one is pending from your side, kindly do the needful at the earliest. @ICICILombard

[Kanwal Khakhar @Kanwal_K08]

4 days since my claim was filed and still no surveyor assigned. Claim Manager is not reachable and zero updates despite having Claim Kavach. This is not the service we were promised. @ICICILombard @tata_cars please look into this ASAP

[Kanwal Khakhar @Kanwal_K08]

@tata_cars @TataMotors My car needs flood-related repairs and you’ve given me 3 months TAT.
Only 1 service centre for this big area in Vasai-Virar, and no inspection or cost estimate done yet.
Car is unusable. This is not acceptable. Please expedite.

[Kanwal Khakhar @Kanwal_K08]

@ICICILombard By when can I expect a reply, further updates on my claim?

[Kanwal Khakhar @Kanwal_K08]

@AmazonHelp Done, have raised a ticket

[Kanwal Khakhar @Kanwal_K08]

@amazonIN @AmazonHelp my delivery has already been late and delivery guys are marking fake attempts and postponing it further even though I am available to take the parcel order number 402-2501751-4244349, it is so pathetic

[Kanwal Khakhar @Kanwal_K08]

@HDFCBank_Cares @HDFC_Bank DMd you, please check

[Kanwal Khakhar @Kanwal_K08]

@HDFCBank_Cares I bought a phone at no cost EMI for 6 months from Amazon, but still it is showing EMI with interest, let me know how does this work and how can you help here?

[Kanwal Khakhar @Kanwal_K08]

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗧𝗶𝗲𝗿-𝟮 & 𝗧𝗶𝗲𝗿-𝟯 𝗜𝗻𝗱𝗶𝗮 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗵𝗮𝗿𝗲𝗖𝗵𝗮𝘁 𝗮𝗻𝗱 𝗠𝗼𝗷

When brands talk about digital advertising in India, the conversation usually revolves around Meta and Google.

𝗕𝘂𝘁 𝗶𝗳 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹 𝗶𝘀 𝘁𝗼 𝘁𝗿𝘂𝗹𝘆 𝗿𝗲𝗮𝗰𝗵 𝗧𝗶𝗲𝗿-𝟮 𝗮𝗻𝗱 𝗧𝗶𝗲𝗿-𝟯 𝗺𝗮𝗿𝗸𝗲𝘁𝘀, 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗹𝗶𝗸𝗲 𝗦𝗵𝗮𝗿𝗲𝗖𝗵𝗮𝘁 𝗮𝗻𝗱 𝗠𝗼𝗷 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻.

These platforms were built specifically for vernacular-first internet users, which changes how audiences are discovered and engaged.

The scale many brands overlook

𝗦𝗵𝗮𝗿𝗲𝗖𝗵𝗮𝘁 𝗵𝗮𝘀 𝟭𝟴𝟬𝗠+ 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗮𝗰𝘁𝗶𝘃𝗲 𝘂𝘀𝗲𝗿𝘀 on its main platform.

𝗠𝗼𝗷, its short-video app, has 𝟭𝟲𝟬𝗠 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗮𝗰𝘁𝗶𝘃𝗲 𝘂𝘀𝗲𝗿𝘀.

Around 90% of users consume content in regional languages rather than English.

A large portion of the audience comes from 𝗧𝗶𝗲𝗿-𝟮 𝗮𝗻𝗱 𝗧𝗶𝗲𝗿-𝟯 𝗰𝗶𝘁𝗶𝗲𝘀, 𝗼𝗳𝘁𝗲𝗻 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝟭𝟴–𝟯𝟱 𝗮𝗴𝗲 𝗴𝗿𝗼𝘂𝗽.

This demographic represents a significant share of India’s next wave of internet users.

𝗪𝗵𝘆 𝘁𝗵𝗲𝘀𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘄𝗼𝗿𝗸 𝘄𝗲𝗹𝗹 𝗳𝗼𝗿 𝗧𝗶𝗲𝗿-𝟮 𝗮𝗻𝗱 𝗧𝗶𝗲𝗿-𝟯 𝗺𝗮𝗿𝗸𝗲𝘁𝘀

Unlike traditional platforms where targeting is largely interest-based, ShareChat and Moj allow brands to connect with audiences using signals such as:

�� Regional language preference
• Local cultural content consumption
• Creator and community engagement
• Short-video behavior patterns

𝗙𝗼𝗿 𝗲𝘅𝗮𝗺𝗽𝗹𝗲, 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝘀𝘂𝗰𝗵 𝗮𝘀:

• Crypto traders following regional financial creators
• Online shoppers looking for budget gadgets or fashion
• Students exploring government exam preparation content
• Local entrepreneurs consuming business or motivational content

This level of cultural alignment makes campaigns feel more native and relatable to the audience.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀

As India’s digital growth increasingly comes from non-metro cities, relying only on mainstream platforms can limit reach.

𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗹𝗶𝗸𝗲 𝗦𝗵𝗮𝗿𝗲𝗖𝗵𝗮𝘁 𝗮𝗻𝗱 𝗠𝗼𝗷 ����𝗲𝗹𝗽 𝗯𝗿𝗮𝗻𝗱𝘀:

• Access vernacular-first audiences
• Build trust through regional creators and influencers
• Reach users in markets where English-first platforms may have lower engagement

In Tier-2 and Tier-3 India, marketing success is often less about the size of the budget and more about speaking the language of the audience - both culturally and literally.

Brands that adapt to this shift early will likely gain a strong advantage in India’s next phase of digital growth.

#DigitalMarketing #GrowthMarketing #ShareChat #Moj #VernacularMarketing #IndiaDigital

[Kanwal Khakhar @Kanwal_K08]

In B2B SaaS, marketing often looks like it’s underperforming, when the real issue is unclear unit economics.

Most marketing teams optimize the wrong metric at the wrong time.
They chase:
• Lower CPL
• Higher CTR
• Cheaper clicks

Here’s a simple example:
A SaaS product charges $99/month.
Average customer stays for10 months.
That puts LTV at roughly $1,000.

Now assume:
• Sales conversion from qualified leads is around 8%
• Only 40% of inbound leads are actually sales-qualified
• The business targets a CAC of 30% of LTV

That means:
The company can afford to spend approx. $300 to acquire a customer.
When you work backwards, that translates to roughly $20-25 per qualified lead.

This changes how you read performance.
A $12 CPL doesn’t automatically mean success if lead quality is poor or sales is overwhelmed.
A $30 CPL isn’t a failure if conversion rates and retention are strong.

ROI-first thinking in SaaS isn’t about cheap traffic.
It’s about building a system where acquisition, sales capacity, and retention work together.

When the math is clear, marketing decisions become calmer, and growth becomes far more predictable.

hashtag#GrowthMarketing hashtag#ROIMarketing hashtag#PerformanceMarketing hashtag#B2BMarketing hashtag#MarketingStrategy

[Kanwal Khakhar @Kanwal_K08]

I’ve been working on something quietly over the last few weeks.

A crypto learning platform focused on understanding, not speculation.

It covers:
• Crypto fundamentals
• Web3 & DeFi concepts
• NFTs & RWAs
• Wallets, on-chain basics, and how things actually work
No price talk. No “get rich” narratives.

Just clear explanations for:
• Beginners trying to understand crypto
• Builders entering Web3
• Professionals who want fundamentals without noise

The platform is currently access-based.
If you’re genuinely interested in learning, you can request access.
Here is the link - https://t.co/RwyDKwEnX9

If you’ve ever felt crypto content is either too shallow or too confusing — this was built exactly for that gap.

Happy to hear feedback from early learners.

#CryptoEducation #Web3 #DeFi #Blockchain #BuildInPublic #Crypto #Lovable

[Kanwal Khakhar @Kanwal_K08]

Online coaches don’t need 10 disconnected tools.
They need one clear funnel that works end-to-end.
Using @Lovable, coaches can build a complete system that covers:
• Lead capture through focused landing pages
• Lead nurturing via email & WhatsApp
• Call booking or live class access
• Course delivery for recorded content

Everything stays connected.
No spreadsheets. No tool-hopping.
The flow stays simple:
Traffic → Landing page → Email/WhatsApp → Call or Live Class → Offer
Lovable works as the system layer in the middle —
connecting pages, leads, follow-ups, sessions, and content.
When the funnel is clear, scaling feels lighter.
Less chaos. More consistency. Better conversions.
That’s how coaching funnels grow without burning you out.

#CoachMarketing #GrowthMarketing #AIMarketing #Lovable #OnlineCoaches

[Kanwal Khakhar @Kanwal_K08]

Most “ads problems” aren’t ads problems.
They’re lead-handling problems.
Real use case from a recent setup ���

Meta lead ads → WhatsApp
• CPL: ~$4–5
• Avg. 120 leads/day
• 2-person sales team

Result before fixing the system:
• Slow replies
• Low-intent leads
• Close rate - 6–7%
Instead of touching ads, I fixed the flow.
Ads → WhatsApp → AI qualification → CRM → Sales
Built the qualification + visibility layer using @Lovable
After 7 days:
• Sales handled ~35% fewer leads
• Close rate ↑ to 9–10%
• Response time ↓ 15 min → 4 min
• Cost per converted lead ↓ 30%

Same ads.
Better system.
AI didn’t improve performance,
it removed noise and protected human time.
That’s real ROI.
#GrowthMarketing #PerformanceMarketing #AIMarketing #LeadGeneration #MarketingSystems

[Kanwal Khakhar @Kanwal_K08]

I’ve been in performance & growth marketing for 10+ years.

I’ve seen:
• Facebook ads “golden era”
• Endless targeting hacks
• Funnels that printed money
• Funnels that burned money
AI is just the next phase — not magic.
Here’s how I actually use it 👇

Early in my career, growth meant:
• More manual work
• More people
• More coordination
• Slower execution
Campaign ideas took days.
Internal tools took weeks.
Testing was expensive.

Speed was the bottleneck.

Today, AI flipped that.

Not because it’s “smart”.
But because it removes friction.
Example:
When I have a funnel or campaign idea now, I don’t wait.
I prototype it.

This is where tools like Lovable changed my workflow.

I use it to:
• Build internal dashboards
• Prototype lead flows
• Create simple tools for campaigns
• Validate ideas before spending on ads
No dev dependency.
No long cycles.
No overthinking.

For a performance marketer, this matters because:

Testing ideas cheaply > scaling guesses expensively.

Most people do the opposite.

This isn’t just for marketers.

Business owners can:
• Build lead intake systems
• Automate qualification
• Create internal tools for ops
Coaches can:
• Capture leads cleanly
• Pre-qualify prospects
• Save time before calls

Same thinking. Different use case.

AI won’t replace marketers.

But marketers who move fast,
test smart,
and think in systems…
…will replace those who don’t.
Execution speed is the real advantage now.
Save this.
More real breakdowns coming.

#GrowthMarketing #PerformanceMarketing #AIAutomation #BusinessGrowth #DigitalMarketing