What if Spider-Man lives in Kenya?🕷️🇰🇪
I traveled 4hours to film the video at the beautiful Ngong hills! I love to show the beauty of places exploring this type of concepts 😂🔥
This isn’t just a fight. It’s pressure. It’s pride. It’s drama. Pick your side or get caught in the middle.
The Other Side of the Bridge is coming to cinemas nationwide, April 17. Don’t miss it🔥
Guess what, people, I'll be hosting a Masterclass this April, and it gets even better! It's been fully paid for by @creditdirectltd, so it's completely FREE (not charging that ₦750k yet).
Please retweet, bookmark this, and stay tuned for more information.
Can't wait!!
Today Abuja @sofreshng_co is consistently in our top 2 locations across all metrics, month on month, but it took us about 4 years to fully rev that engine. So sometimes I ask myself, should we have expanded to Abuja when we did in 2018? Or stay in Lagos and take advantage of the already primed market?
Which brings me to a broader question, how do you expand a business?
- Do you go wide? Open more locations and channels, add new products, or new segments?
- Or go deep? Get more from what you already have? Sell more of same products, find more similar customers?
Many businesses don’t answer this question properly. They just react based on feeing, hearsay or even ego:
Sales not hitting the target — open a new branch.
A competitor launches something new — add another product.
There’s pressure to grow — add more channels, add more locations, just do more.
But expansion is not all about doing more. It’s about choosing carefully where the next growth spike should come from based on your resources, readiness and capacity. And doing so without increasing complexity unnecessarily. I’ve seen businesses open a second location before the first one is stable and consistently profitable. Launch new products when customers are not even deeply bought into the first. Many times, these become more of a distraction than growth.
So, again, do you go deep or wide?
- Deep = more revenue per customer, more loyalty, more adoption of what already works.
- Wide = more locations, more products, more markets, new segments.
Going wide will stretch you, while going deep strengthens you. Both can work. But they require different levels of capacity, structure, and discipline. If your customers are not coming back often enough, not spending enough, or not getting enough value, adding more locations or products won’t fix it. It will just spread your attention thinner. Because before you expand anything, you need to be clear on what actually works and why.
So, before your next move, pause and ask:
Have I gone deep enough here?
Where is the real opportunity in my business right now — depth or width?
Facts about men that don’t like birthdays:
- They are low maintenance
- They like being alone
- They’re used to making themselves happy
- They measure life in progress and not dates.
- They pour into others more than they receive.
- They don’t like drama.