People join my 5K - 110K programs without ever engaging with my content.
The key?
Keep putting out your best content, show that you’re a human, and with CONSISTENCY, you will build a name for yourself in the market.
Your only job is to never stop publishing.
Your best prospects may never “like” or “comment” and that’s 100% NORMAL.
They will message you privately.
So don’t let the perceived lack of engagement be the measuring stick on your content.
I message people and buy their 5K-50K programs without engaging with their content.
The consultant says “great, I’ll email you the info and we’ll get started”!
And within that there’s a GAP of time where the prospect goes back to their life, and may forget about you.
Next time, onboard them ON the call.
Book your kick off call.
Get them into your portal.
Or do you give that person more weight than what they might deserved?
The reality is a handful of relationships can completely change your life.
And not everyone you meet actually has your best interest at heart.
4) If you’re on that sales call, and the prospect says “I’m in, let’s do it”, you’re not taking payment and setting them up ON the call.
Every month I hear a consultant tell me they got a new client ON the call…
…but after the call they got ghosted.
The prospect said “I’m in”.
3) You take the first sales objection you get on a call as a sign of defeat and failure.
If you hear:
“Let me think about it”
“Let me talk to my partner”
“Circle back with me after Christmas”
“It’s too expensive”
Or any version of these statements…
AND you take that objection as a sign of defeat and give up on the call, it’s on you.
Objections are positive.
Objections mean there is still information that is unknown to you, or unclear to the prospect.
See objections as a sign to explore deeper on the call.
2) You don’t share “how” your process is different and unique.
And when a prospect doesn’t see that, then you continue to fall into mistake number one.
If you don’t have a unique way of doing things, you cannot stand out.
Share your frameworks, IP, models, etc in public.
1) Your prices are too low, and you’re justifying the price as being on par with “market rates”.
You look at other consultants and charge just above or just below what they are charging, as a way to fit in.
Raise your prices.
Become a category of one.