Kardonomics

Breaking down wealth, influence & strategy using pop culture
Kardashian case studies | Money mindset | Growth
🎥 YouTube: Kardonomics

[Kardonomics @Kardonomics]

Kendall Jenner just landed a multi-year global ambassador deal with Anua — the Korean skincare brand that hit $500M in revenue before she ever signed on.

In this episode of Kardonomics, we break down the real business lesson: how “authenticity” became a bankable asset.

[Kendall Jenner Uruguay | Fan Page @updateskendall_]

Kendall Jenner para la nueva campaña de Anua.

[Kylie Cosmetics @kyliecosmetics]

cherry red summer 🍒⁠
⁠
the easiest way to get a fresh, glowy flush this summer. shop our lip and cheek glow balms now at https://t.co/FAJOPZBXhV and @ultabeauty!

[Kardonomics @Kardonomics]

Anua by the numbers before Kendall signed:
→ $500M+ global revenue
→ 40M+ units sold
→ 160 countries
→ 20,000+ US retail doors

Kendall wasn’t hired to grow this brand. She was hired to accelerate it.

That’s the Kardonomics playbook.

[Kardonomics @Kardonomics]

Why do brands pay celebrities millions just to say “I already use this”?

Kendall Jenner + Anua ($500M Korean skincare brand) is the perfect case study.

Thread 👇

[Kardonomics @Kardonomics]

Authenticity is now a line item on a marketing budget.

Kendall Jenner didn’t sell out to Anua — she cashed in on already being a fan.

[Kardonomics @Kardonomics]

Kendall Jenner just became the face of a skincare brand worth $500M.

She wasn’t hired to build it. It was already there.

She was hired because she was already a customer.

That’s the entire strategy. 🧵 #Kardonomics

[SKIMS @skims]

The new Cotton Jersey Foldover Capri–featuring a foldover waist, a body-hugging fit, and the softest cotton you've worn all summer.

https://t.co/cMrLIDAqM0

[SKIMS @skims]

Coming July 9: New Cotton Jersey & Fleece. The comfy styles you love, now with the logo detailing you've been waiting for.

https://t.co/8SMu4qvooH

[Kylie Cosmetics @kyliecosmetics]

lip stain summer 💋

this lightweight formula, infused with glycerin and coconut water, delivers a buildable tint with a natural sheen while keeping lips hydrated for up to 24 hours 

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[Kylie Cosmetics @kyliecosmetics]

juicy pink color meets watermelon sweetness 🩷🍉⁠
⁠
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[Kylie Cosmetics @kyliecosmetics]

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[Kylie Cosmetics @kyliecosmetics]

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[Kylie Cosmetics @kyliecosmetics]

the full lip butter line-up:

👄 vanilla caramel
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🍉 *NEW watermelon

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[Kylie Cosmetics @kyliecosmetics]

soft, smooth, summer-ready skin 🤍⁠
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apply our NEW natural blur brightening powder with brush 05 under the eyes or anywhere on the face you want to brighten.⁠
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[moon @yslgirlx]

Kendall jenner

[Sara💕 @Sara7611]

the new It Girl of Adidas

[𐌌 @fwmubi]

The way Kylie Jenner looked like she couldn’t even lift herself off the floor because of her BBL had me crying 😭😭😭

[Khloé Kardashian Portal @khloekportal]

khloé kardashian via instagram stories

[Kylie Cosmetics @kyliecosmetics]

ingredient spotlight: ✨ bouncy-wrap technology ✨ for a soft, supple finish.⁠
⁠
shop our supple kiss lip glaze and supple glaze hydrating primer on https://t.co/FAJOPZBXhV and @ultabeauty!