Karl Goodman

Founder and Co-Owner of Athletes Authority.

[Karl Goodman @KarlGoodman91]

@TheOpsKing Send

[Karl Goodman @KarlGoodman91]

It’s the totality of the conversations about your product that matters, not the one that actually resulted in the WOM referral.

[Karl Goodman @KarlGoodman91]

Here’s what almost everyone overlooks when it comes to referrals:

Referrals aren’t the result of one conversation between a happy member and an eager prospect…

They are the result of hundreds of conversations amongst friends, family and colleagues.

[Karl Goodman @KarlGoodman91]

Retention is like dating. The first date is good, but very few celebrate it. Weddings on the other hand… that is an achievement. If you celebrated and tracked your long-term members as much as you did your new sign ups, your business wouldn’t need to worry about acquisition.

[Karl Goodman @KarlGoodman91]

You can’t treat the front end of your business like a brothel and expect a thriving & saintly community at the back end.

The best solution to your growth problems is not having a churn problem.

[Karl Goodman @KarlGoodman91]

@JustStop_Oil @George_Osborne You guys are a disgrace. This stunt has completely back fired and has proved you guys are pigs.

[Karl Goodman @KarlGoodman91]

@zzarakkk AI

[Karl Goodman @KarlGoodman91]

There are only three things you need to learn:

1) what you don’t know
2) what you know but isn’t so
3) what you learned but need to learn again

[Karl Goodman @KarlGoodman91]

A team full of “yes men” will make you feel good at the end of meetings, but it won’t surface great ideas to move your business forward. Great solutions are a result of disagreement, ending in decisive agreement.

[Karl Goodman @KarlGoodman91]

@LukeWarrd Sales

[Karl Goodman @KarlGoodman91]

What you can control:

- How you act in an economic downturn, what you focus on, and how you think.

What you can’t control:

- An economic downturn.

[Karl Goodman @KarlGoodman91]

Your gym model can either optimise for commitment, or convenience. Both are viable, but you can’t have both. Pick your poison.

[Karl Goodman @KarlGoodman91]

@alxberman Omni

[Karl Goodman @KarlGoodman91]

@umzrs SMS

[Karl Goodman @KarlGoodman91]

How to build a business empire with no money down while doing deals in your undies is the fastest way I can think of for getting yourself in a worse financial position compared to when you started. If it tastes like Kool-Aid and looks like Kool-Aid…

[Karl Goodman @KarlGoodman91]

@Mike_Scully_ 8

[Karl Goodman @KarlGoodman91]

@danmurrayserter Persona

[Karl Goodman @KarlGoodman91]

https://t.co/PzQUa5I3HY

[Karl Goodman @KarlGoodman91]

There are 4 business metrics that every gym owner needs to know that no one has probably told you:

1. Return on Fixed Assets
2. Return On Employees
3. Operating Profit Margin (%)
4. Cash realisation from Profits.

I break these down in my podcast. You can listen here:

[Karl Goodman @KarlGoodman91]

@EthosOfWarrior Me