Kashaf Ahmad

I transform marketing for startups. Discuss your problems with me.

MS Integrated Marketing @ NYU

[Kashaf Ahmad @KashafAhmad12]

Shop now syncs carts across devices for Shop users. Before buying more retargeting, try your own checkout on a phone, then a laptop. Did the cart survive? Sometimes 'lost demand' is just a customer being asked to start over.

https://t.co/xkZTfz35Dw

[Kashaf Ahmad @KashafAhmad12]

Microsoft's sales agents can research leads and send outreach. The useful test isn't emails sent. It's how often a rep accepts the handoff, then finds a real opportunity. Automating bad qualification just gives your calendar a spam folder.
https://t.co/LfWqgDGCZ7

[Kashaf Ahmad @KashafAhmad12]

Shopify's AI storefront docs make a useful distinction: llms.txt is not your product feed. Marketers polishing AI-friendly copy while ignoring stock, specs and returns are decorating the sign while leaving the shelves a mess.
https://t.co/nMeu8JYNil

[Kashaf Ahmad @KashafAhmad12]

Spotify now lets any parent create a free managed account for a child. Smart growth move: stop treating a household as one user with messy data. Better identity improves recommendations and retention. Sometimes personalization starts by admitting one account is several people.

[Kashaf Ahmad @KashafAhmad12]

Google is moving broad match and auto-created asset campaigns into AI Max. The marketer’s job didn’t disappear. It moved from setting every lever to testing the machine. Google says the full suite lifts conversions or value 7% at similar CPA/ROAS.

https://t.co/w5TqqGhUPc

[Kashaf Ahmad @KashafAhmad12]

Marketing measurement is becoming infrastructure, not a quarterly autopsy.

NIQ just added Google’s Meridian MMM to Cadence. The winner won’t have the prettiest dashboard. It’ll turn causal evidence into a budget move before lunch.

https://t.co/LrZkG8Aqt5

[Kashaf Ahmad @KashafAhmad12]

AI won't kill marketing jobs. It kills boring marketing.

The teams winning right now use AI to do the busywork, then spend the saved hours on the one thing AI can't fake: an original point of view.

No taste, no voice, no future.

[Kashaf Ahmad @KashafAhmad12]

Kindly participate in this act of kindness :)

[s @shuniaaa]

Half the student body is immersed in depression/anxiety/similar mental health issues and LUMS expects us to study for 16-20 credit hours courses as well as compete with those who are fully functional and at ease with their environment?? #smartlyreopenLUMS #LUMS

[Wardah Noor @wardahn00r]

I'm legit freezing a year of my education bcz

- Connectivity issues
- Loadshedding
- Home environment not fit for learning

What about students who cannot afford to freeze their semesters?

#smartlyreopenLUMS

[Usama Rizwan @UsamaRizwan1998]

Meanwhile #LUMS planning to save around Rs. 500M+
#smartlyreopenLUMS

[AnTiSocial @ats___12]

OH PLEASE YES, YOU HAVE NO IDEA HOW MUCH THIS NEEDS TO HAPPEN.
#smartlyreopenLUMS

[Ali @Ali47126022]

#smartlyreopenLUMS

1) Campus accommodation for students with connectivity/electricity issues and abusive households.
2) Research and Lab facilities for seniors, SSE people.
3) Fee issue regarding labs.
4) PHASE REOPENING OF CAMPUS.

[umama @umama_nasir32]

People in joint families, even with good internet connections can't study because of the fact that there is literally no space. There are too many people crowded in one house and it's hard to focus with classes, lectures, homework & constant interruptions
#SmartlyReopenLUMS

[Hasnain Zahoor @HasnainZahor]

Students in AJK and GB have no internet facilities. They can't access the online classes #LUMS is putting out. #SmartlyReopenLUMS