Kate Wilson | Newsletters | Email | Case Studies

I help online businesses sell with personality-driven & emotional copy.

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[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

Most people suck at high ticket offers.

So they’re leaving money on the table.

Here’s the one question to ask your clients that will make your writing sell itself.

Quick background:

I’ve now written 10 case studies for my clients who are coaches.

I’ve talked to 10 successful entrepreneurs.

I’ve collected 5+ hours of conversations.

And I’ve discovered the #1 question you need to ask your coaching clients.

This is the #1 question that gets me the most valuable insights for writing copy that sells high ticket offers.

And it will do the same for you.

Here’s how it works…

When I ask them this #1 question:

What does success look like to you?

You’d think they’d give me numbers.

You’d think they’d want to talk about money.

But none of them do.

0 out of 10 clients mentioned money when I asked them this question.

Zero.

Here’s what they talked about instead:

- The gift of traveling with their kids
- The space that is created from working fewer hours
- The joy of working with great clients and customers
- The confidence that comes with becoming a great leader
- The excitement of becoming a thought leader in their field
- The happiness at taking their parents to Europe for the first time
- The freedom to take time away from their business when they want to
- The peace in knowing they have a team to run the company even if they aren’t around

The money they’ve made is part of the success story but it isn’t at the heart of it.

Get to the heart of what your clients really want.

Then show them how you can get them there.

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[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@im_deryasefer Takes a few seasons to come in but love when it does. Then it is a challenge to use it all!

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

These summer days are sweet…and limited.

So I’m going to make the most of this season.

The rhubarb is from my garden and the strawberries from a farm nearby.

I love city living but there are benefits to living in the country.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@SteppeSun Ha.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

Last day of school for kids today means client work in a.m. and then the afternoon off to do something for me.

A haircut.

I would’ve taken the whole day but two new clients this week changed that plan.

No complaints.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

Funny what people will do when they trust someone.

I've started walking backwards for the last 5-10 minutes of my walk.

Why?

Because @FitFounder said so.

People probably think I'm nuts if they see me but I know it's good for me.

Well Dan knows it's good and I'm gonna take his word for it.

(View from the road today.)

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@kat_boogaard The "oh yeah, that's interesting ..." when you know they have no idea what you are talking about and have no interest in finding out more. Ha.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@drgurner I think it's a great kindness to yourself to move on when someone does you dirty. Put yourself before someone who hasn't shown you respect.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

“Pity the reader. Readers have to identify thousands of little marks on paper, and make sense of them immediately.”

Kurt Vonnegut would have written great emails.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@ohheymasha Omg I love this soooo much! ❤️

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@thao_tran_vn Pie for sure. Have a couple favourite recipes.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@chrisorzy 92

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@thedigitalyenta Thanks for saying this. Hard can just be hard until it isn’t.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@pauseforthorpe I can relate so much to this James. Tried lots of things but feeling like am finally building the the life I’ve spent years wanting. It takes work and trying stuff but we get there.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

I left my local used bookstore without paying for a book the other day.

The store’s owner watched me as I walked past him with book in hand into the warm Friday sun.

Ans he didn't care.

Because he told me to take it without paying.

But I’m not the lucky winner here. The bookstore owner is going to come out on top.

Here’s why: Reciprocity.

I got schooled in this concept in real time.

Now let me show you how it works.

I popped into a local bookstore after an appointment.

I looked around for a bit and picked up something from my list of need-to-read-someday books.

But when I went to pay I realized I didn’t have my wallet.

As I laughed at myself and turned to put the book back on the shelf the shop owner said “Take it.”

No I can’t do that I said. I will just come back another time and get it then.

“No, take it and you can get me when you pass back through.”

And here’s how reciprocity comes into play.

I didn’t need to take that book home but he wanted me to so I agreed. And now I am feeling grateful at this unexpected act of kindness. I’m probably most grateful he didn’t make me feel stupid for not having my wallet.

So this is what will happen next.

My next trip to the bookshop will be a lot sooner than expected. Within days because I don’t like having any kind of debt owed.

And I will not only pay for the book he let me take home but I’ll leave with at least two more books.

I'm sure it wasn't the bookseller's goal but now I am so indebted to him I will end up spending more money in his store. This is how reciprocity works.

Give someone something for free or as a bonus.

And because they are grateful - and don’t want to feel like they owe you something - they’ll end up wanting to return the favour ... and then some.

They'll spend more money than the cost of whatever it is that you gave them for free. In my case it will be 2-3x more.

If you want to learn more about how reciprocity works check out Robert Cialdini’s book Influence: The Psychology of Persuasion.

Maybe your local used bookstore has a copy?

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

Too good to not share this one from @dylan_bridger

[Dylan Bridger @dylan_bridger]

your email subscribers when you finally mention your product after 10 days of "value nurturing"

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@FinnValleyy Great stuff Finn. And it goes up from here...!

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

“There are only 3 Mondays left of school!”

My son says this with glee but I feel something that’s not quite glee.

I love the summer and spending it with my kids.

But having them home does change the way I work.

So I’m going to enjoy these 3 weeks and see what I can get up to.

(At least one exciting new thing...!)

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

@UVMarshal It's here and am open to possibilities with you. Just wanna keep some stuff to myself.

[Kate Wilson | Newsletters | Email | Case Studies @KateDWilson]

But for real ... as creators, what else could AI do for us?

All this talk of AI learning to write. But I love writing. And I want to do more of it. Not less.

Please take on the stuff I don't like to do so I can spend more time creating.

[Joanna Maciejewska @AuthorJMac]

You know what the biggest problem with pushing all-things-AI is? Wrong direction.
I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes.