Kate Pratt

Passionate marketing professional at RWS & girls rugby coach. All views are my own

[Rugby Football Union @RFU]

🚨 Reading RFC is appealing for support to save their club from closure

After storms worsened roof damage, the club must raise £150,000 ⏳

Read more ⬇️

[RWS Group @RWSGroup]

The best just got better with #Evolve. Discover the world’s first GENUINE INTELLIGENCE™ solution in our video.

Learn more about Evolve here: https://t.co/yEbB15EqnO

#GenuineIntelligence #AI #ArtificialIntelligence #Human #HumanInTheLoop #Translation #L10n

[RWS Group @RWSGroup]

With #Evolve, a powerhouse combination of #AI and #human expertise that takes the #translation game to the next level, we are proud to be setting the foundation for the language solution of the future.

Read more in this @multilingualmag article: https://t.co/tgnXx3qlKe

[Kate Pratt @KatePratt4]

Adapting Translation In a Rapidly Changing World | MultiLingual April 2023: https://t.co/xqzGHRY7qj

[RWS Group @RWSGroup]

Announcing a special guest at #RWSCONNECT2022!
Bestselling author and marketing guru, @ThisIsSethsBlog, will explore the relationship between #technology and #language.

https://t.co/vRc9v6IdN1

Photo credit: Darius Bashar & Archangel

[RWS Group @RWSGroup]

The past few weeks mark an exciting milestone in RWS's long history.
Ian El-Mokadem unveiled our new #purpose 'unlocking global understanding', #strategy and #values.

Find out more about this new direction for the company: https://t.co/SC41B46RAq

#OneRWS #takeglobalfurther

[Berkshire County RFU @BerksRFU]

Tomorrow see's the end of an era when Danny Pratt plays his final game for @Reading_RFC .A great article about Danny is now available on https://t.co/n3keXL3Cq9. Thanks to @WayneFoncette for pulling it together. #bestofberkshire @BBCBerkshire @EnglandRugby

[RWS Group @RWSGroup]

In the latest @GloballySpeak episode, Stefan Huyghe shares his thoughts about #Languageoperations and explains why we need to consider #language as an important part of the #operations from the start.

Find out more: https://t.co/u6Cj8gfKCL

#l10n #localization

[RWS Group @RWSGroup]

🚀 We've got tips for your #product to #conquertheworld.
2️⃣ Cater for an expanded #productexperience

What customers experience as 'the product' is expanding. #Translation deserves consideration across every element of the expanded product experience.

https://t.co/jOPR7iknTF

[RWS Group @RWSGroup]

#Keywordstuffing in your #content or your metadata doesn't work anymore. Not only will this not help you #rank well, it will actually have the opposite effect.

Learn more about the topic in the last episode of @GloballySpeak: https://t.co/qXVpfMVVS4.

#seo @TranslaStars

[RWS Group @RWSGroup]

In the last episode of Globally Speaking, find out why, to create quality #content in a #localization environment, you need to be more than #multilingual, you need to be #multicultural.
https://t.co/U6hfRqZE2l.

[RWS Group @RWSGroup]

🚀If you want your #product to #conquertheworld, it's got to be adapted to meet the expectations of different markets for a well-localized #productexperience.

Download our eBook to discover our 4 principles for a successful product #globalization:
https://t.co/5LCPfjLLBz

#i18n

[RWS Group @RWSGroup]

Sometimes #speed is in conflict with #quality.

Learn in this short clip how @Dell approaches quality in a #continuous #localization process or tune in to hear more about the benefits and challenges Dell faces moving to a continuous #localizationmodel: https://t.co/VMlrAJ6J1D.

[Kate Pratt @KatePratt4]

Inspired by watching the 7s in the Olympics? ⁦@Reading_RFC⁩ is holding an Inner Warrior for girls aged 10-17
All welcome just bring boots/trainers and water bottle! ⁦@BerksRFU⁩

[Kate Pratt @KatePratt4]

Just over a week to go. Any girls aged 10-13 welcome from complete newbies to experienced players. All welcome @Reading_RFC

[RWS Group @RWSGroup]

Before #digital streaming, Netflix would mail a DVD, wait for it to be returned, then send the next one. Such a linear process is nowadays no longer sufficient.

The same applies to your #translation process.

Read more about it here: https://t.co/HK1k5D0Pkr

#lsp #l10n

[RWS Group @RWSGroup]

Discover in this eBook why you should rethink your translation processes in a digital-first world. Learn about the many advantages of augmented tech-enabled translation.

https://t.co/DDjLjdGIlD

#localization #contentstrategy #contentmanagement #l10n #goglobal #digital

[RWS Group @RWSGroup]

The pandemic has exacerbated a crisis of trust, increasingly driving people to brands that reflect their local values. This presents businesses with an opportunity to get serious about #localization.

https://t.co/BVToCQvRkg

#l10n #contentstrategy #contentmanagement

[RWS Group @RWSGroup]

Would you like to learn how to integrate translation into your content?

In our webinar today, we will explore:

• How content connectors can automate your translation workflow
• A demo and overview of the latest features in Language Cloud

https://t.co/3LswnqXIVt

#l10n

[RWS Group @RWSGroup]

It’s time for your business to reach wider audiences, but what’s the best way to do so?

For example, is your demand for #translation consistent or intermittent? We have prepared a list of questions to help you map your needs: https://t.co/I5vvYim9tJ

#l10n #lsp