Kate Parker

Customer Intelligence Specialist @SAS_CI. Mom, wife, foodie, runner and overall fan of all things outdoors. All thoughts and opinions are my own.

[Kate Parker @KatetParker]

SAS Customer Intelligence 360 Marketing AI is here to put no-code, transparent and fully owned predictive models for churn, propensity and next best action directly in marketers' hands. No black box.

🚀 Check it out: https://t.co/svM4iNvcPA

#MarketingAI #MarTech

[Kate Parker @KatetParker]

Join us at the Customer Intelligence Connect at #SASInnovate 2025! This year’s event will be bigger and better, with exclusive content, live demos, and featuring MarTech influencer, Scott Brinker. Register today! https://t.co/VxLVTzWPuq

[Kate Parker @KatetParker]

LAFC introduced SAS as an official club partner! 👏🤝👏 The strategic partnership aims to leverage advanced analytics to better understand fan preferences, enhance fan engagement, optimize team performance, and drive innovative business solutions. ⚽
https://t.co/UiB6tzHcxt

[Kate Parker @KatetParker]

Everyone talks about #GenAI, but who’s leading the way? According to a global survey commissioned by SAS, most marketers are using GenAI. But there’s a long way to go before they fully recognize the technology's potential. Read the report: https://t.co/UZJCDlI9iI #MarTech

[Mark Korey @markkorey]

It’s official, SAS #CustomerIntelligence embraces #GenerativeAI
👉 Get the #ExploreSAS scoop from #martech.org’s @KimDavis_ & @SASsoftware’s @MarkAChaves 👇👇
https://t.co/YlMHyhzvIT

[Kate Parker @KatetParker]

SAS has achieved the @awscloud Digital Customer Experience Competency. This differentiates us as an #AWS Partner with demonstrated technical proficiency and proven success supporting customers to deliver meaningful digital platform experiences. ✅ https://t.co/iv9u3Y3JZY #martech

[Kate Parker @KatetParker]

@Delta, I only got an automated email saying you wouldn’t respond to my email due to high volumes. 😂🧐

[Hannah Gregg 🇺🇸 @hannahbggg]

I am pleased to report, for those of you following the @Delta airlines saga on my page- they called & apologized for my bad experience. Wished me luck for the rest of my season, gave me Gold Status through next year + offered to cover my expenses for the week...

[Kate Parker @KatetParker]

Welcome 2023! Wondering what is ahead for #marketing this year? @SASsoftware''s Mike Turner shares his predictions for #MarTech in 2023 this article for @MarTechSeries https://t.co/ixZvPMPb6q #CX #CMO

[Kate Parker @KatetParker]

A digital intelligence drumroll, please! 🥁 We're excited to announce that SAS is a Leader in the Forrester Wave™: Digital Intelligence Platforms, Q4 2022 report. https://t.co/DaeoOYvEYJ

[Kate Parker @KatetParker]

Tremendous loss for this club. A great coach!

[Union Omaha @Union_Omaha]

After three successful seasons, Union Omaha announces today the resignation of Head Coach and Technical Director Jay Mims.

We'll always be thankful to Coach Mims for his hand in building the club we are today.

#OneMeansAll

[Kristin Wehmeyer @krisweh]

#NRF2023 is right around the corner. Mark your calendars and we’ll see you on January 15th. Registration is now live (with discounts 😉): https://t.co/8z2eNEbVZT

[Kate Parker @KatetParker]

.@draab coined the term "MadTech" in 2015, and what it is, and why it’s important is more critical than ever for marketers. SAS' @jmmoran12 explains and shares 3 tips for this hybrid of tech.
https://t.co/bfDJs2wT70 #MadTech #MarTech

[Antonio Grasso @antgrasso]

With the demise of third-party cookies, marketers must develop new strategies to preserve digital bonds between brand and consumer.

I'm speaking @MarTechConf w @jmmoran12 Thursday, Sept 29, 11:40 am EDT.

Join> https://t.co/GKYVHbbgcJ #SASVisionary #Martech + #ADTech = #MADtech

[Kate Parker @KatetParker]

So proud of these kids!! 👏👏 #toprightcorner

[United Association Football @UnitedAssociat4]

#UAF U9 Centris Cup CHAMPIONS!  Pizza party on the field following the game and a Kona Ice treat!  Well deserved boys.  Great weekend of soccer! 🥇#GoUnited

[Kate Parker @KatetParker]

SAS' own CMO @JennChase joins other elite marketing innovators at this year's #Brandweek. Check out her main stage session about purpose-driven culture and #marketing on Sept 14. Check out the full line up and how to register: https://t.co/xWLzyeVSLg

[Kate Parker @KatetParker]

I spy some pretty great Creighton soccer fans in the lower left hand corner…. 😊 #GoJays

[Creighton Bluejays @gocreighton]

Just a few short weeks until Omaha starts looking like this again #GoJays

[Creighton Bluejays @gocreighton]

Just a few short weeks until Omaha starts looking like this again #GoJays

[Kate Parker @KatetParker]

In this episode of Know This or No to This from SAS, Co-Founder and Chief Data Scientist @cspenn of @TrustInsights emphasizes the impact linear regression and AI can have in deciding what metrics really matter. https://t.co/M7oFWe8CfK

[Kate Parker @KatetParker]

SAS invited some of the most influential opinion leaders in marketing and #CX to weigh in on today's trendiest topics. Check out the inaugural episode of Know This or No to This featuring @jaybaer, and watch the full series at https://t.co/hDVf7v2vmt.

[Kate Parker @KatetParker]

Customer data platforms (CDPs) are used to consolidate and integrate customer and consumer data into a single data source. What do you need to know about choosing one for your organization? https://t.co/6fS9rUSReS #CDP #retail #CPG #marketing #marketinganalytics