Is price the final deciding factor for buyers?
My latest blog discusses how other factors can contribute to the customer experience and drive customers to "ignore" the price tag.
https://t.co/nP4AzgWBV4
Consumers want to know the brands they shop care about the community they exist in. And that might mean taking a strong stance on a hot issue.
https://t.co/Xe8p4SgGek
"Over half of retailers and brands consider their omnichannel approach a “work in progress,” while 19% say it’s a “struggle” or a “pipe dream.” Thus 74% of them are dissatisfied with their omnichannel strategy execution and progress."
https://t.co/TZymxUMQmu
"87% of retailers see omnichannel as critical or important to their business, but just 12% believe they have the right technology."
https://t.co/kpcEOSrU70
A stricter return policy is not the answer for reducing returns and increasing sales. Personalization is the best way to combat high return levels.
https://t.co/407rDSCoi9