Katelyn Bourgoin 🧠

Idea owners get richer // Founder of @beunignorable, the Ownable Ideas agency

[Katelyn Bourgoin 🧠 @KateBour]

A lot of expert entrepreneurs misdiagnose an authority deficit as messaging or offer problems

People may want your thing—it’s that they don’t trust they’ll get it

The solution:

> Show your work
> Share more proof
> Ask for more referrals

Authority > Optimization

[Katelyn Bourgoin 🧠 @KateBour]

@Codie_Sanchez I saw your announcement and I was just so happy for you

I had 4 miscarriages before finally giving birth to my son

It’s shocking how much shame women carry is private

Enjoy every moment on motherhood! It’s the absolute bestest 🙌

[Katelyn Bourgoin 🧠 @KateBour]

@briandecoded My breakthrough idea was buyer psychology—more specifically I argued that marketing changes fast but people don’t. So if you want to sell more, learn buyer psychology.

That idea made me millions.

Now I’m focused on helping other experts find their ownable idea

Very meta

[Katelyn Bourgoin 🧠 @KateBour]

An ownable idea compounds authority faster

You can build a brand without one

But… it’s harder and slower than it could be

[Katelyn Bourgoin 🧠 @KateBour]

@GrammarHippy I guess us Canadians love hobbies? haha

[Katelyn Bourgoin 🧠 @KateBour]

@sambass_io So far so good 🤞

[Katelyn Bourgoin 🧠 @KateBour]

I got diagnosed with ADHD last year and recently started meds.

Wtf!?

Is this how the rest of your brains work all the time? You know you have to do something and just… ya know… do it?

Crazy

[Katelyn Bourgoin 🧠 @KateBour]

@sambass_io Do you know anyone with adhd and perimenopause? Because I felt totally fine navigating it until this year. Then my brain just started feeling… broken

I’m on a non-stimulant med so I think it’s a lot more subtle than the meth-family ones

[Katelyn Bourgoin 🧠 @KateBour]

I noticed after having my son that my challenge got worse (apparently hormonal stuff amps up adhd)

My brain just felt broken. First my friend with adhd said he always assumed I had it. But I never thought so because I didn’t know about hyper focus (on pleasurable tasks) and time blindness that is also a trait of adhd, so I figured I couldn’t have it

My therapist actually suggested it to me and so I did the assessment

Once I understood the actual symptoms, it was super clear

My mom and my aunt have it on a much higher level than me and me

I just didn’t know the symptoms

[Katelyn Bourgoin 🧠 @KateBour]

@SurbhiSing2512 Most ideas are evolutions of what came before. That’s how ideas work (and life in general works)

But an evolved idea can absolutely change the life of the person who shares it

Nearly famous person in history first became known for a breakout idea that led to breakout actions

[Katelyn Bourgoin 🧠 @KateBour]

Remember that genius Oreo tweet during the Super Bowl blackout?

A single tweet "Power out? No problem. You can still dunk in the dark" drove more earned media than $8M Super Bowl ads. Faster response. Bigger results.

Ecomm brands, Prime Day is your Super Bowl. You need this:

[Yuchen Wu @yuchen__wu]

When it comes to Prime Day, brands spend weeks prepping, then spend the next month staring at reports that tell them what happened but never why. We’ve raised $25M and built MAI to fix that.

[Katelyn Bourgoin 🧠 @KateBour]

@thedanielbudai Well said

[Katelyn Bourgoin 🧠 @KateBour]

Everyone wants to be a thought leader.

No one wants to do the pesky thinking part. They just hire AI or ghostwriters to do it for them.

For big-brained experts like you, that’s a massive competitive advantage. Use it.

[Katelyn Bourgoin 🧠 @KateBour]

@yuchen__wu Yes sir!

[Katelyn Bourgoin 🧠 @KateBour]

@SurbhiSing2512 Ideas are easy. Becoming known for an idea to the point where you own it in the minds of your target buyers is… hard.

[Katelyn Bourgoin 🧠 @KateBour]

When everything looks the same...

the only thing left to buy is clarity, perspective, and originality.

[Katelyn Bourgoin 🧠 @KateBour]

@Codie_Sanchez @Chris_Petkas Yayyyyyyy!! Congrats 🎉

Being a parent is the bestest. Any business pales in comparison to both joy (and struggle)

Enjoy the wild ride ahead!

[Katelyn Bourgoin 🧠 @KateBour]

I appreciate the candid feedback.

Do you agree that distribution and trust matter more than ever in today’s environment. If so, then entrepreneurs who sell their thinking need a new advantage. I believe an ownable idea is that advantage.

I’m willing to bet listening to this podcast I was recently on will change your mind: https://t.co/sTvulsvvnI

[Katelyn Bourgoin 🧠 @KateBour]

PSA for experts sitting on a good idea:

You’ll get bored of it long before your audience does.

You’ve said it 500 times. They’ve heard it 5.

Don’t kill it right when it’s starting to stick.

[Katelyn Bourgoin 🧠 @KateBour]

@JonnyHanratty Here you go: https://t.co/FfUR9omO7D

[Katelyn Bourgoin 🧠 @KateBour]

One sentence from Alex M H Smith changed how I’m building the next version of Unignorable.

I knew it was his ownable idea the second I read it. It’s that good.

More on that in a sec...

Because this isn’t the first time Alex has rewired how I think.

A few years ago, I flew to California to meet my Unignorable co-founders. We’d run 3 cohorts of Unignorable, which was a 32-day personal branding challenge at the time. But this was the first time we’d get to meet in person.

Alex was an alum from the very first cohort. (A star student, obviously).

And I’d just finished his mind-bending book, No Bullsh*t Strategy. Alex argued if you couldn’t explain your strategy in a single sentence, you might not have one.

So somewhere over the Rockies, I tried it on Unignorable.

What came out was a phrase I’ve used ever since: a confidence factory.

(See the full 1-liner doc below. 👇)

Because that’s what most experts are missing—confidence. The tactical stuff was easier to learn—writing hooks, formatting, image selection. But confidence to share ideas? Even if those ideas cut against the grain and got backlash? That part was haaaaard.

That reframe reshaped the original Unignorable. And it’s shaping what I’m building now.

Now fast forward to two months ago...

Alex dropped six words in an email that stopped me cold.

I read them and thought: “That’s it. That’s his ownable idea!”

Those words are:

[REDACTED]

Sorry! But it’s not my place to steal Alex’s thunder.

This is *his* idea and you should hear it straight from him.

Luckily for you, we did an impromptu strategy session on his new podcast, Rare Mind, where we fleshed the idea out together.

He came in convinced his ownable idea was one thing. By the end, he’d taken a slight detour that—imho—could make Alex the next Simon Sinek.

Want to know the six words that I think will make Alex (even more) famous?

Comment “idea” and I’ll drop the pod link.

--
P.S. As it usually goes, Alex already had the idea locked in his head. But to him, it wasn’t the clear winner. Maybe because it felt too “obvious”. But what’s obvious to an expert—even one as brilliant as Alex—is often revelatory to the right audience.

(That’s why getting help with this stuff is so important.)