Katie O'Rourke

Secret Tech Nerd, Professional Traveler and Shopping Expert, @salesforce

[Katie O'Rourke @KatieOMIA]

What an incredible first #DF22 ! The Dreamforce magic is real! Amazing to connect with so many customers, meet colleagues IRL for the first time and catch up with old friends! Can’t wait for 2023! @salesforce

[Katie O'Rourke @KatieOMIA]

Taking a picture after wrapping up a great SIC and my colleague happens to walk right into it! “Hi Cody!”
#DF22 #dreamforce

[Katie O'Rourke @KatieOMIA]

Welcome to #DF22 ! Couldn’t be more excited for my first #Dreamforce and what a day to kick it off!

[Katie O'Rourke @KatieOMIA]

In this third part of my series on digital body language, we review the Engagement stage of the Sales / BD funnel: how data indicates when your audience has begun to engage with your firm, & what to do to encourage people to move into action & hire you

https://t.co/5LEvsuke4X

[Katie O'Rourke @KatieOMIA]

Next in my series on how lawyers can use digital body language to better understand the people in their audience & where they stand in their journey from prospects to clients, I look at the Interest stage of the funnel. So what can we learn from this data? https://t.co/1IMhOM82T0

[Katie O'Rourke @KatieOMIA]

Today is a special day for @ON24 - we’ve gone public! https://t.co/g0w9oyHbVn

This wouldn’t have been possible without the fantastic support of our customers, partners and the ON24 team.

Congrats team!

[Katie O'Rourke @KatieOMIA]

Thrilled to be included in this years' "Top Trends for Law Firm Marketing in 2021 and Beyond" by @fSquared_Mktg.

My piece focused on how marketers had to quickly pivot in 2020, transitioning from in-person events to digital.

https://t.co/dNbcyOKCur

[Katie O'Rourke @KatieOMIA]

@fSquared_Mktg @ON24 Thrilled to be included this year!

[Katie O'Rourke @KatieOMIA]

When in-person is possible again, the most likely scenario for the future is a #hybrid of #digital and in-person programming, where digital #events play a greater role than ever, complementing in-person conferences and seminars. How are you preparing? https://t.co/hxbKyE7DeR

[Katie O'Rourke @KatieOMIA]

We’re hiring! Are you a rockstar AE looking for a fast growing company uniquely positioned to help our clients navigate and accelerate in the new digital world? Join our team! https://t.co/YwsUQCI25u @ON24

[Katie O'Rourke @KatieOMIA]

Full Article Here: https://t.co/86xuKWInvk

[Katie O'Rourke @KatieOMIA]

There's been talk of digital fatigue as we continue to live in this new normal. But demonstrating thought leadership during these times couldnt be more important.

So how can your firm lead during these challenging times? Article in the comments. #Webinerd #WFH #LegalMarketing

[Katie O'Rourke @KatieOMIA]

I'm often asked about the best #survey questions to ask post-#webinar. When you deliver the survey is also critical.
Here's a robust survey that serves as a great template for follow-up. What are your go-to questions? https://t.co/a5MAEfiAuw #Webinerd #WebinarFH

[Katie O'Rourke @KatieOMIA]

We've seen a significant increase in #webinar programming over the past few months as more & more law firms seek to help clients navigate the rapidly evolving business climate of today's uncertain times. Check out these stand out programs https://t.co/6narocQpz6 #LMAMKT #Webinerd

[Katie O'Rourke @KatieOMIA]

I live and breathe webinars, but it's been a while since I actually presented on one and I forgot how fun it is!

Thanks to @mjparfitt and @scottcwinter for having me as a guest on their webinar last week. When is part 2?!

#WebinarFH #Webinerd @Vuture @LexisNexisLegal

[Katie O'Rourke @KatieOMIA]

In just a few weeks, the global response to #COVID19 has completely transformed the way marketing departments are approaching events. Join @scottcwinter, @mjparfitt & I on 4/2 as we show you the best way to pivot from physical to digital https://t.co/ubRpI1o9DQ #WebinarFH

[Ellyn Raftery @ellynraftery1]

Love this unique perspective on #data >> “The most powerful application of data isn’t in measuring marketing, but in driving the #creative #experience." https://t.co/ivObQtc4RC via @motoole1 for @forbes

[Katie O'Rourke @KatieOMIA]

How do you turn in-person #events into a #digital #experience? https://t.co/IFf149LQh4

Digital experiences can also complement your in-person events and help track audiences' digital body language and measure ROI

[Katie O'Rourke @KatieOMIA]

You've been planning your event for months & now it's at risk of being canceled.
How do you recover the investment made in planning an event, while continuing outreach to attendees in the face of circumstances beyond your control?
Make your event digital! https://t.co/OnzZo158CX

[Katie O'Rourke @KatieOMIA]

What does successful digital #engagement look like? Here are 5 ways you can use digital content to engage with clients, establish new relationships, and communicate expertise https://t.co/rTimCs9GAK #Webinerd