As OpenAI and others enter the browser space, AI is redefining how people search, browse, and engage online, impacting SEO, news traffic, and digital ad strategy. Here’s what advertisers need to know to stay ahead in an AI-driven web. https://t.co/mEccywO5HM
BASK is honored to be a 2025 Reed Award winner for the following awards: Best Use of Text for Persuasion or Messaging, Best Action Center/Grassroots Website, Best Use of CTV Targeting, Best Website for Ballot Initiative, and Best Use of Programmatic Advertising. We are beyond grateful to be acknowledged for our role on in creating cutting edge strategies for our clients. Thank you for a great event @C_and_E! #ReedAwards
We are excited to announce that BASK won the 2025 Reed Award for Best Use of Programmatic Advertising! We're honored to be acknowledged for our role in delivering wins for our clients. Thank you, @C_and_E! #ReedAwards
Throwback to the Pollie awards last week, where we took home 2 pieces of hardware. Somehow, our best photo still turned out blurry. Thanks again for having us, @TheAAPC!
Katie has been with BASK since Fall of 2016 & has seen her share of election seasons! She is an expert in media planning, media strategy, platforms & ad operations! Katie is an integral part of the team & her positivity in stressful situations is always a shining light. Congrats!
Congrats to Amanda who has been promoted to Senior Advertising Manager! This last cycle, Amanda took on the largest and most public advertising project that BASK has ever had the opportunity to manage. She skillfully rose to the occasion, flexing her experience and expertise.
Congratulations to Alexi who has been promoted to Vice President of Advertising. BASK’s foundation is digital advertising and Alexi pushes us to continue to stay on the cutting edge of the strategies and opportunities we are able to offer our clients.
Congrats to Paige who has grown so much in her position! She has eloquently maneuvered the many different goals and variables of unique clients and has truly become an expert in her role while also lending her expertise in data and analytics.
For OTT advertising, we've been preaching the waterfall strategy for years. Unlike TLC, we recommend chasing waterfalls. Diversification is key or reaching the elusive cord-cutters and cord-nevers. https://t.co/Tws04WEpbZ