Lexi Kaz

Building My Publishing Empire… 📚👩🏼‍💻

[Lexi Kaz @KazLexi]

In 2022 I bought a “scam” course online.

3 years later, and it’s the best decision I ever made.

[Lexi Kaz @KazLexi]

You are only limited by the stories you have told yourself over and over again.

What story have you been carrying that it's time to put down?

Tag someone who needs to hear this today.

[Lexi Kaz @KazLexi]

I'm a college dropout. 28 books. 100,000+ sold. 7 figures in book sales. No publishing degree.

I share that not to brag -- because I still have so much to learn.

I share it because of what it proves about you 🧵

[Lexi Kaz @KazLexi]

I walked away from a D1 soccer scholarship. Dropped out of college. Spent years figuring out what I actually wanted.

I still have so much to learn. So much to build.

But the version of me who stayed in the story would never have found out.

[Lexi Kaz @KazLexi]

Here's what I know from the other side:

It is a choice. And you always get to choose to believe.
Not because it's easy. Not because the circumstances cooperate. But because not believing costs you everything anyway.

At least belief gives you somewhere to move.

[Lexi Kaz @KazLexi]

The story that you're not ready. That you need more experience first. That people like you don't do things like this.

Those stories aren't true. They're just old. And you've carried them so long they feel like identity.

[Lexi Kaz @KazLexi]

The gap between where I was and where I am isn't talent, credentials, or connections.

It's a story I chose to stop telling myself.

You are only limited by the beliefs you have repeated to yourself until they started to feel like facts.

[Lexi Kaz @KazLexi]

More. Better. New. In that order.

16M to 1.4B. Billionaire-backed. Publisher-tested.

The sequence isn't coincidence. It's how compounding works.

Follow for the systems behind 100K+ books sold.

[Lexi Kaz @KazLexi]

16 million → 200 million → 700 million → 1.4 billion.

One of the fastest growing companies ever built.

The founder broke it down in three words. Most people will do them in the wrong order 🧵

[Lexi Kaz @KazLexi]

I've posted the same framework 20+ times. Not because I'm out of ideas. Because I'm still in the More phase.

[Lexi Kaz @KazLexi]

Here's why this hit me personally:

This is the entire logic behind the 95/5 rule.

Find what's viral (what works) → do more of it (volume) → do it better (systems + refinement) → only then explore new hooks, new angles, new books.

[Lexi Kaz @KazLexi]

STEP 3 -- NEW

Only after More and Better are fully worked -- explore new.

New channel. New offer. New strategy.

New without More and Better first is just shiny object syndrome with a business plan attached.

[Lexi Kaz @KazLexi]

STEP 2 -- BETTER

Now build systems around it. Better SOPs. Better team. Better execution.

Not a new thing -- the same proven thing, running more efficiently than before.

This is where scale actually lives. Not in finding something new. In systematizing what's already working.

[Lexi Kaz @KazLexi]

Most entrepreneurs are already looking for the next thing before they've finished with this one.

Stay. You haven't squeezed it yet.

[Lexi Kaz @KazLexi]

STEP 1 -- MORE

Find what's working in your business right now. One strategy. One channel. One format.

Don't improve it yet. Don't replace it. Just do more of it.

[Lexi Kaz @KazLexi]

Six months ago I sat with the founder behind one of the fastest growing clothing companies in history.

I asked him how he built it.

Three words: More. Better. New.

In that order. Always in that order. Here's why the sequence is the whole thing.

[Lexi Kaz @KazLexi]

7/ The rigged game only works if you stay in it.

One framework. A phone. The willingness to show up.

That's all it takes to stop waiting for a publishing house and start building something they can't ignore.

Follow for the systems behind 100K+ books sold.

[Lexi Kaz @KazLexi]

The publishing industry has a dirty little secret.

Most authors never learn to market their books. And it's not their fault -- it's by design.

Here's what's actually going on 🧵

[Lexi Kaz @KazLexi]

6/ BM -- BOOK MARKETER

Stop waiting to be discovered. Start identifying as a book marketer.

Authors hope readers find them. Book marketers build the machine that makes sure they do.

That identity shift is the whole game.

[Lexi Kaz @KazLexi]

5/ E -- EMOTIONAL

You are not selling a book. You are selling an emotion

Every buying decision maps to one of 3 triggers:
- Pain: moving away from a problem
- Pleasure: moving toward a feeling
- Dream: the transformation on the other side

Position your book in 1. Hit all 3

[Lexi Kaz @KazLexi]

4/ V -- VIRAL

Find videos in your niche with 1M+ views. Save five. Write down the first sentence of each. That's the hook.

Apply the 95/5 rule: keep 95% identical. Change 5% to fit your book.

Model proven content. Don't start from scratch.

[Lexi Kaz @KazLexi]

3/ VEBM -- Viral Emotional Book Marketing
Four letters. One complete system.

V = Viral
E = Emotional
BM = Book Marketer

Most authors are missing all three. Here's each one 👇