KeelThreeAI

AI adoption, not AI advice. Senior people deployed into your workflow. Working prototypes in weeks, not quarters. Capability you own. Heads down to heads up.

[KeelThreeAI @Keel3_ai]

Off the chart: Reasoning Model −40%, a third straight decline. Model Collapse −75%, still in Recurrents.

Three of this week's top five rest on reconstructed baselines, marked EST. on the card. We'd rather flag that than round it off.

[KeelThreeAI @Keel3_ai]

No. 3 — Context Engineering, +192%.

Last year this was called writing the prompt properly. It now bills at consulting rates.

[KeelThreeAI @Keel3_ai]

No. 5 — Harness, +152%.

Up 42% on the week and it still drops from No. 1 to No. 5. Not decline — deceleration. The base got big enough that growing stopped being remarkable.

This is what a word looks like the moment it becomes plumbing.

[KeelThreeAI @Keel3_ai]

No. 2 — AI Safety, +195%.

Tripled in a month. That says less about safety than about who just hired a Head of it.

[KeelThreeAI @Keel3_ai]

No. 1 — Superintelligence, +222%.

Nobody has built it. Everybody has a position paper on it. The fastest-rising term on the chart describes a thing that does not exist.

[KeelThreeAI @Keel3_ai]

We read 26 publications on AI last week so you don't have to.

The AI Hype Index, Issue No. 3. Ranked on four-week movement, not volume.

This week the entire top four is vocabulary about slowing down.

[KeelThreeAI @Keel3_ai]

The AI Hype Chart tracks velocity, not volume — what's accelerating, not what's loudest. Ranked on four-week movement across ~120 tech and business publications, wallpaper terms excluded.

Methodology and the running history are open. @Keel3_ai

[KeelThreeAI @Keel3_ai]

We read over 120 publications this week on AI, so you don't have to. We filter out the wallpaper — LLM, agents, generative AI — because a word everyone uses every day isn't a trend, it's a load-bearing wall.

The Keel3 AI Hype Chart, week of September 7, 2026. 🧵

[KeelThreeAI @Keel3_ai]

#5 CONTEXT ENGINEERING — ★ NEW
HOT SHOT DEBUT, promoted from Bubbling Under. Last year's "prompt" with a salary band. Each re-skinning buys the consultant class another two quarters of billable discovery.

Falling: Reasoning Model −28%, second straight declining week.