Keith Johnston

Creative, strategist and agency leader. Knowing imagination is more important than knowledge keeps the journey going.

[Keith Johnston @KeithW_Johnston]

Amazing session this morning and proud to represent this highly actionable research. @McProulx @TedSchadler Michael O'Grady https://t.co/aig4VBPFE5

[Keith Johnston @KeithW_Johnston]

Forrester's Future Of Work Predictions: So Far, So Good, Which Is Kind Of Bad -- @katytynan https://t.co/ZZAfVKxpp6

[Keith Johnston @KeithW_Johnston]

In a 2023 that seems to feature "The year of efficiency", "Tightening of belts", "Rationalization of valuation", etc. - Less being More might be counterintuitive. Audrey Chee-Read shares what the poster of simplicity in these times…https://t.co/kXVYrRUCb4 https://t.co/Q4I4onRn5c

[Keith Johnston @KeithW_Johnston]

Safety or censorship isn't either or, explains Kelsey Chickering And rightfully so. We need our most powerful advertisers and their agencies to use the leverage of ad spend to hold the platforms accountable before the government ta…https://t.co/l3RM1AkZVZ https://t.co/lPMUUryuM7

[Keith Johnston @KeithW_Johnston]

Tech has already infiltrated ads. The question is where on the curve does it contribute to real creativity and quality at scale. Digital put all that into question reals ago, we've just never realized the answer to its promise. https://t.co/B7WZngjcDz

[Keith Johnston @KeithW_Johnston]

Insightful and powerful. https://t.co/0YHsmRg9FF

[Keith Johnston @KeithW_Johnston]

Adaptation is an art and necessity. https://t.co/B7WZngjcDz

[Keith Johnston @KeithW_Johnston]

How should CMOs lead in 2023? Rule #1 in every scenario -- don't stop investing in your brand experience. https://t.co/BFtiMhw2xI

[Keith Johnston @KeithW_Johnston]

Less than a third of the Twitter users within Forrester's Community Panel are willing to pay $8 a month for verification, or any of the other features announced. @McProulx is keeping up to speed on the saga being sung from the twit…https://t.co/mNFMI1fyfc https://t.co/qfjBFRA11e

[Keith Johnston @KeithW_Johnston]

Future of Work Predictions 2023 has many twists this year. My favorite is a bit of a riddle. Turbulent markets and mixed signals around the globe putting employers at odds with the balance between managing cost and navigate a perpl…https://t.co/BUTBdd9nw4 https://t.co/NhqbRmQOfw

[Keith Johnston @KeithW_Johnston]

Meta Is Losing Itself In The Metaverse as its big bet fails to rally today's reality. @McProulx talks about it post earnings. https://t.co/wEuvgh7DQT

[Keith Johnston @KeithW_Johnston]

2023 B2C Marketing Predictions: Brands retreat from public political stances, pure-play performance marketers take the reins, and the rising cost of marTech. @McProulx and @ecollins31 share the highlights. #marketing #cmo https://t.co/9nGHWB57wx

[Keith Johnston @KeithW_Johnston]

Planning and Strategy friends, I am looking for a super curious consumer behavior analyst for our CMO research team to tackle the challenges of today while see the opportunities in the future. All industries and categories, and access to more behavior da…https://t.co/BroBjB9ymo

[Keith Johnston @KeithW_Johnston]

We are already surfing the waves of disruption #forrester in th heart of Texas with @jmcquivey , Fiona Mark https://t.co/aiNkpbXklP

[Keith Johnston @KeithW_Johnston]

Looking forward to seeing everyone in Austin for our Tech & Innovation NA Summit featuring 50+ Forrester analysts and guest speakers across the industry. And all your friends in the area, reach out! #innovation #tech #Austin #futureofwork https://t.co/d1p16wvGC9

[Keith Johnston @KeithW_Johnston]

Hope to see you all The Technology & Innovation Summit, “Lead: Break Boundaries, Build The Future” — being held in Austin, Texas, and digitally, September 29–30, 2022. #technology #innovation #future https://t.co/4YM9JSGJj0

[Keith Johnston @KeithW_Johnston]

The cliff notes for marketers: American Data Privacy and Protection Act #data #privacy #agency #media https://t.co/6QgY0gqcVP

[Keith Johnston @KeithW_Johnston]

I could tweet that I’m at Cannes Lions International Festival of Creativity but this seemed more appropriate. #creativity If any friends are hear I haven’t connected with, send me a note. It’s good to be back. https://t.co/Fh5vojiIt3

[Keith Johnston @KeithW_Johnston]

Advertising. You can hate it, but it still moves money and funds value — done right. #advertising #money https://t.co/743HatbXbq

[Keith Johnston @KeithW_Johnston]

Look forward to seeing everyone live while we release an amazing body of content for marketers, and CX and digital leaders #content #culture over the next 4 days. We will start fast setting the stage with our first two keynotes: @anjalilai presents painti…https://t.co/tAmQoMe1eg