Kelby Green

Semi-cool Dad, married to the love of my life. Creative Storyteller. I help entrepreneurs use the power of content marketing to grow their businesses.

[Kelby Green @KelbyCreates]

Two weeks ago, I turned 40 -- complete w/ new gray hairs & random aches in my joints.

But as my body starts to fall apart, I've also gained some wisdom.

Here are a few lessons I've learned (& some I'm still learning) since hitting the big 4-0:

[🧵inspired by @thejustinwelsh]

[Kelby Green @KelbyCreates]

So, what content are you repurposing next?

Share your ideas and questions in the comments, and let's learn from each other. 🤝

#repurpose #contentmarketing #growthhacking #servicebasedindustries

[Kelby Green @KelbyCreates]

Stop letting your content go to waste! 🔥💡

Repurpose it into something new & valuable that expands your reach & amplifies your message. 🚀📈

Here are some examples from different industries:

[Kelby Green @KelbyCreates]

The key is to know your audience, their preferences and habits, and the platforms and formats that resonate with them.

Don't be afraid to experiment, test, and iterate until you find the right mix that drives engagement and conversion. 🤔💭💡

[Kelby Green @KelbyCreates]

When we fixate on our expectations, we may miss out on some of life's greatest surprises.
Embrace the unexpected and enjoy the journey, you might just end up somewhere amazing. #mindfulness #growth #trustthejourney

[Kelby Green @KelbyCreates]

Putting your ideas out there can be scary, but fear is a sign you're on the right track.

Consistency is key.

Embrace the challenge, keep creating, and never apologize for being awesome.
#CreativeCourage #ConsistencyWins 💪🏾

[Kelby Green @KelbyCreates]

Unsolicited Marketing Tip:

Don't limit your reach by relying solely on webinars.

Many in your target audience won't click on anything w/ 'webinar' in the title & would rather find answers to their ?'s on platforms like YT, IG Reels, and TikTok.

#ThinkOutsideTheWebinar

[Kelby Green @KelbyCreates]

In a constantly evolving digital landscape, content repurposing is a survival tactic.

Don't let your content become irrelevant, give it multiple lives and stay ahead of the game.

#ContentAdaptability #RepurposingSurvival

[Kelby Green @KelbyCreates]

Beware of letting your identity become too closely tied to your ideas. When it is, it can lead to disregarding conflicting evidence and hindering personal growth.

Be open to updating, expanding, and even reconsidering your beliefs to continuously evolve and learn. ✌🏾

[Kelby Green @KelbyCreates]

Content is only as good as the audience it reaches.
Always prioritize distribution just as much as creation.
#ContentDistribution

[Kelby Green @KelbyCreates]

Every epic story has a hero and a villain, and the same goes for your content.

To truly resonate with your audience, identify the common enemy they face and be their champion. #ContentStrategy #HeroVsVillain #EngageYourAudience

[Kelby Green @KelbyCreates]

Struggling to come up with content ideas?

Observe your industry peers and aim for 2-3x better than what already exists; find creative ways to tell stories without reinventing the wheel.

#ContentMarketing

[Kelby Green @KelbyCreates]

The best content sparks a conversation, not just a reaction.

[Kelby Green @KelbyCreates]

What if we stopped viewing content as a means to an end, and started seeing it as an opportunity for meaningful connection?

[Kelby Green @KelbyCreates]

Repurposing content is like using leftovers from a delicious meal.

You can turn them into a new dish and savor the flavor all over again.

[Kelby Green @KelbyCreates]

Personalized marketing = happy customers.

Tailoring content to target audiences and making it as relevant as possible boosts engagement and encourages action.

#customercentric #personalization #engagement #contentmarketing

[Kelby Green @KelbyCreates]

Stop creating new content from scratch every day! Repurpose your existing content and save time and energy #repurposecontent #contentcreation

[Kelby Green @KelbyCreates]

@salesmaverick__ doc