Absolutely astonishing. During Russian Channel 1’s evening news broadcast, a woman ran onto the set with a sign: “No war…Don’t believe the propaganda. They’re lying to you here.”
@WeddingHour Create a competitive analysis. Look at what those you want to compete with are charging AND those who you aspire to be are charging. Then ensure you have different price points rather than just one. Allowing to attract across the market from your min to super luxury 💎
@WeddingHour 💰Put pricing on your website!! I teach a value ladder method ensuring you capture the biggest section of your market. But - putting your prices on the website will change your world! (As long as you have the value ladder!) No more couples who can’t afford you 💛
@WeddingHour 📅 @Calendly is my absolute fave. I recommend it to all my clients. It’s a FREE online scheduler. Making it so easy for couples to book a call or tour with you. This cuts out so much faff. And makes that “next step” even easier! It will change your life! 💛
@WeddingHour Ohhhh great question! My friend @shaawasmund is incredible. Multi business owner, mother and even an MBE in business! She’s not only super successful but she’s ensuring she helps others on the way up. Love her approach to life and business 💛
@WeddingHour The school of You Tube is superb and FREE! Neil Patel and Backlinko are 2 of the big names in SEO. When you’re short on time you pay for help. When you’re short on money you spend time learning how to do it yourself! 😍
@WeddingHour 3of3: Host an online event or summit. Creat a fun event with guest speakers, or interview wedding suppliers. Or host planning bootcamps. The aim is to engage your potential audience online while reaching as many people as possible. As these are live the audience quickly connects
@WeddingHour 2of3: Work on your website. Understand SEO even at a basic level and make sure your website is working hard for you to show up in organic search. THEN work on the customer journey on your site. Helping them to feel inspired and compelled to take the next step with you!
@WeddingHour YES! 1of3: Create value driven content on social platforms. Sell less and serve more. Share tips and help to attract couples to you. And USE VIDEO. It gets more views and helps potential couples get to know, like and trust you. (You CAN do video I coach clients on this often!)
@WeddingHour NEXT STEP not making the next step clear enough. Let couples know exactly what to do with ONE clear step. Is it a zoom, a tour or simply click to buy? Grey areas of “click to speak to us” or “make an enquiry” are not helping couples move through the sales journey!
@WeddingHour 📸 IMAGES: Having the right images that show your product or service clearly is essential. For example so many venues don’t show enough images of what the wedding could actually look like. Endless brides doesn’t sell the venue. + need to see you and your team. People buy people!
@WeddingHour You are Yoda! Give couples confidence by being their rock to lean on. This is the emotional win. Next, consider offering short term money back guarantees. Couples feel less risk to confirm but once booked continue to make them feel it was a good decision and they won’t cancel
@WeddingHour Make it “ easy to buy” Wedding couples get totally overwhelmed by the amount of options available to them. Package or bundle your products and services. Even if it’s just as a guide. Enable couples to quickly see what they get at the low, mid & high price point. Streamline!
@WeddingHour It was incredible. And allowed me to really learn weddings from the ground up! How to sell, plan and deliver under challenging circumstances!
@WeddingHour After 10 years destination weddings I worked in the luxury market in London for celebrities and royalty including hosting events for HRH The Queen!
@WeddingHour Hello! 💛 I “fell” Into weddings 20 years ago! Age 21 I secured a job in the Caribbean and when I arrived I found out weddings was also going to be part of my role. And I knew nothing about weddings! No less than 5 weddings a week. I soon realised it was my secret ninja skill!