Ken Lyons

Helping Local Businesses Accelerate Growth and Lead Generation w/ Search Marketing

[Ken Lyons @KenJLyons]

For OSINT investigators, a new suite of free tools https://t.co/4On6mCw3FW

[Ken Lyons @KenJLyons]

So if you can’t gain traction against competitor sites, take a look at the factors above. Compare your target page to theirs (with a critical eye).
Then take action.

[Ken Lyons @KenJLyons]

“Why is my local competitor ranking #1 while my services page is stuck on page 2 in Google?”

This was a random PM I received recently, but with no context: the user didn’t want to share the SERP, their site or the competitor site.

Without that info, I was left to theorize..

[Ken Lyons @KenJLyons]

✅ Better site structure (crawl depth architecture: how deep are these location pages in your IA? better internal linking, etc)
The above ranking factors apply for non-local SERPs as well.

[Ken Lyons @KenJLyons]

If you have multiple storefronts, across multiple regions, or you’re a national brand, ToFu content is much more impactful, better ROI and can boost visibility and capture leads at scale.
But for most local providers? ToFu content is a waste of time and money.

[Ken Lyons @KenJLyons]

Is Top-of-Funnel Content Worth It for Local Services Companies?
(Spoiler: for most local businesses, the answer is no.)
Everyone talks about creating top-of-funnel (ToFu) content to attract leads, which can be extremely effective at lead gen for many companies.

[Ken Lyons @KenJLyons]

✅ Bottom-of-funnel content that speaks to those transactional searches
When does ToFu content make sense for local SEO?

[Ken Lyons @KenJLyons]

Forecasting the Impact of Technical SEO Fixes: Why It’s an Imperfect Science
One of the toughest questions I get asked in SEO:
"If we fix [X technical issue] from your technical audit, how much will our traffic and our conversions improve?"
The honest answer? I’m not sure.

[Ken Lyons @KenJLyons]

Because even though precise forecasts are elusive, strategic technical improvements do drive meaningful gains…often immediately.

[Ken Lyons @KenJLyons]

Forecasting the Impact of Technical SEO Fixes: Why It’s an Imperfect Science
One of the toughest questions I get asked in SEO:
"If we fix [X technical issue] from your technical audit, how much will our traffic and our conversions improve?"
The honest answer? I’m not sure.

[Ken Lyons @KenJLyons]

2️⃣ Share a real-world example/success story → Another client, who fixed a similar issue, saw these results.
By doing this, you set the right expectations without promising something that is largely out of your control.

[Ken Lyons @KenJLyons]

Search acquisition assets should live no deeper than 3 to 4 clicks deep in the IA.
(Information architecture matters more than you think.)
Want help crafting “clickable” meta descriptions? Save time with my custom GPT: https://t.co/d6zDkxONUQ

[Ken Lyons @KenJLyons]

Your Client Needs More SEO Leads ASAP!
What do you do?
SEO isn’t like PPC. You can’t just hit a button to dial up spend and fill the funnel overnight.
So how do you get more qualified leads? Which levers can you pull?
The answer: get surgical!

[Ken Lyons @KenJLyons]

✅ New inbound links (fire new links at those pages)
This flood of fresh signals always moves the needle.
And one more thing...
Where do these pages live in the IA? How many clicks deep are they?