Lamu Maundu

A son of God. Blessed. Fulfilling God's assignment in my life. Change-seeker. Kingdom-of-God preacher! Spirit-filled. Heaven-bound. All by His Grace!

[Jeremy Kuo @jeremykuoo]

I run https://t.co/caE7T8kEyk - we know how to help companies go viral in 2024 across social media platforms.

We've generated over 1,000,000,000 impressions for our clients over the last 2.5 years.

DM me to work together.

[Jeremy Kuo @jeremykuoo]

37% of respondents believed Nike was the official sponsor - only 21% for Adidas.

Nike's brilliance lies in being able to get itself in front of the audience, no matter the challenges involved.

[Jeremy Kuo @jeremykuoo]

With these strategies, Nike outperformed Adidas in several key metrics:

• It generated 16,000 tweets associating the brand with the Olympics, compared to Adidas's 9,000.

• It gained 57,000 new social media followers, while Adidas added only 12,000.

[Jeremy Kuo @jeremykuoo]

3. Inspiring the Average Individual

While Adidas flaunted Olympians in their ads, Nike took a different route by featuring average teenagers.

Their "Find Your Greatness" campaign showcased everyday individuals pushing their limits.

[Jeremy Kuo @jeremykuoo]

This color choice ensured high visibility on the tracks, indirectly associating Nike with the games.

[Jeremy Kuo @jeremykuoo]

2. Athlete Sponsorship

Despite Adidas being the official sponsor, athletes were free to choose their footwear.

Nike seized this opportunity by sponsoring 400 Olympians, providing them with a distinctive line of yellow-green shoes named "Volt."

[Jeremy Kuo @jeremykuoo]

1. Alternative Londons

Nike was prohibited from referencing London, UK in their campaigns.

So it cleverly shot their commercials in various other "Londons" around the world.

These included London, Ohio; Little London, Jamaica, and London Gym.

[Jeremy Kuo @jeremykuoo]

However, Nike came up with a genius approach to counter this challenge.

They identified three key loopholes and leveraged them to their advantage:

[Jeremy Kuo @jeremykuoo]

With Adidas as the official sponsor, Nike faced strict restrictions.

They couldn't use terms like "London Olympics," "2012," or even the iconic Olympic rings in their marketing campaigns.

This favored Adidas significantly and created a challenge for Nike to make an impact.

[Jeremy Kuo @jeremykuoo]

In 2012, Adidas secured the title sponsorship of the Olympics for $150 million and thought they would overshadow Nike.

However, Nike used a brilliant strategy to outperform Adidas and dominate the Olympics.

Here’s the full story:

[Lamu Maundu @KennethLamu]

@MwalimChurchill Wachana na concert ya usiku. Weka show kutoka ngware hadi jioni. Crossover wachia Nganga… Pia change venue. Uhuru Gardens itaweza @MwalimChurchill @ShushoChristina

[Lamu Maundu @KennethLamu]

Hey @dominosKenya awesome food but the adman in me had to read the text on the packaging. Came across an error... The 'A' between 'than' and 'enough'.

I am here to help... #AdvertisingKenya #Content #Design #CopyWriting #BrandStrategy #Partnership

[Hope Mwinzi @hopemwinzi]

Oh my Goodness! I love it when men are winning! Always rooting for men to win in life, love, fatherhood... Oh this is so precious.

[Lamu Maundu @KennethLamu]

@KenyaPower_Care thank you so much for such quick service to fix the fault that was reported barely an hour ago. You guys light... ...sorry, rock! 😃😃😃

[Lamu Maundu @KennethLamu]

@wambuijl Yap. What we want versus what God had planned for us. May we always go with what He has purposed...

[Lamu Maundu @KennethLamu]

@wambuijl Lol.

[Lamu Maundu @KennethLamu]

@kavitandolo I heard that story from a neighbor I just laughed. You know they will twist the story...

[Lamu Maundu @KennethLamu]

#NewProfilePic

[Lamu Maundu @KennethLamu]

@napphd @NickKorir @wambuijl Thank you brother @napphd and the Lord God be praised forever and ever. He is worthy!
You are blessed and more serving grace unto you.
Thank you for the prayers for the body of Christ here. I speak peace upon you, the church there, and USA as a nation.
Stay blessed

[Lamu Maundu @KennethLamu]

@napphd I just want to thank the Lord for sending you from the USA to share a message on the 1st March 2020 at @NairobiChapel.
Titled "When God Calls', you said that you did not even know why you had to change from Acts 27, which you had preached during the first service to...

[Lamu Maundu @KennethLamu]

Indeed, God's Word is true. I have experienced Him in amazing ways in my walk numerous times. May brethren be encouraged with this testimony...

[Nairobi Chapel @NairobiChapel]

@KennethLamu We love to see the impact of God's word on His people through His people! We remember 1st March 2020 quite clearly the move of God when @napphd delivered the word. It was a timely message made specially for you and we thank God!
@wambuijl @NickKorir