Kesar Brown

Rethink your jobs before they do! | Kesar Brown - a verb not a noun ™

[Kesar Brown @KesarBrown]

After 18+ yrs of tech career from early stage to large corp and internet scale projects, I have only one☝️ thing to say: "Every piece of code you write is a liability, learn to separate good-debt from bad-debt, sooner."

[Kesar Brown @KesarBrown]

Most startups follow either investors or competitors, but now we are living in the times where both are equally clueless. Where will you go now ?

[Kesar Brown @KesarBrown]

Most of ‘investing’ is for wealth protection and hedge against depreciation. Very little is for the ‘wealth creation’.

[Kesar Brown @KesarBrown]

@Rapid_IND @dhh @OpenAI Pi code ? What do u like the most about it ?

[Kesar Brown @KesarBrown]

@ravsau @dhh @OpenAI If you are on Rails, Gemma local model and can get you very far. Rails is a finite ecosystem with conventions over configuration. So you don’t need Large models .

[Kesar Brown @KesarBrown]

After all, it comes down to a simple choice: get busy living, or get busy dying. What's your choice tonight?

[Kesar Brown @KesarBrown]

The movie studio of your mind can produce anything - a horror that keeps your people up at night, a musical that makes everyone's heart sing, or a cluttered YouTube feed that numbs the days away. All valid genres. But with patience, you just might craft The Shawshank Redemption.

[Kesar Brown @KesarBrown]

Role of CTO/CPO in 2026:
* Have a best plan to cut engineering costs.
* Decide between ‘evolution’ or ‘revolution’
* Stay alive (as a programmer) - Don’t die

[Kesar Brown @KesarBrown]

I don’t have time to do it vs I don’t have energy to do it.

Time is a construct not controlled by you.
Energy is a construct of re-fuelling Mind and Body.

[Kesar Brown @KesarBrown]

Fit Body, House Full of Love and Calm Mind… that’s it

How will you measure your life ?

[Kesar Brown @KesarBrown]

Career advise to the young: Pick a track where growing older in that career is rewarded not the other way around. Dentists vs Sportsman/Actor.

[Kesar Brown @KesarBrown]

“ Optionality is ecstasy. It’s making it up as you go, without making excuses. It’s openly changing your mind without having to save face. Optionality is equanimity, the corporate equivalent of enlightenment.” - JF

[Jason Fried @jasonfried]

It took me a while to fully realize the value of something my company achieved years ago, and continues to savor today. It’s one of our greatest quiet advantages, full stop.

It’s not something you hear much about in business circles. In fact, I can’t remember the last time I heard anyone spend much time on the topic, or even bring it up in conversation, on a conference stage, or behind a podcast mic.

There is, however, lots of discussion about achievement in business. A company can achieve product market fit, operational efficiency, influence, revenue goals, or, ultimately — and hopefully — profitability.

But I’m not taking about those things. Those are the obvious things, the common talking points. And to those you can add the vanity metrics of achievement — social media followers, traffic, views, impressions, open rates, press mentions, gross this or gross that.

All those are what they are, but they aren’t where it’s at.

What I’m talking about is optionality. Achieving optionality is where it’s at.

Optionality is a hearty mix of profit margin, small size, independence, attitude, and freedom. You’ve got to have all of it to have optionality.

If a board is calling the shots, you don’t have much optionality. If your margins are thin, or non-existent, you don’t have much optionality. If the public owns a piece, you don’t have much optionality. If you’re too big to change direction quickly, you don’t have much optionality. And if you’re afraid to speak your mind and stake your point of view, you don’t have much optionality.

Optionality lets you do things no one would give you permission to do. It lets you write excellent software and give it away for free if you choose. It lets you do things that don’t make sense in the current climate, but will long-term. It lets you be early while eventually catches up.

Optionality is ecstasy. It’s making it up as you go, without making excuses. It’s openly changing your mind without having to save face. Optionality is equanimity, the corporate equivalent of enlightenment.

So, entrepreneurs, ditch the bullshit. Abandon growth-at-all-costs. Reject conventional metrics. Scorn hollow acceptance. Instead, hunt for optionality. It's freedom. It's power. It's everything you crave, wrapped in a single, potent package. Chase it relentlessly. And when you get it, don’t let go.

[Kesar Brown @KesarBrown]

To the 8125 of you who allowed me to lit few pixels on your screen and to the algorithms that gave me opportunity to appear in your feed, a heartfelt thank you 🙏.

[Kesar Brown @KesarBrown]

That’s it. Really that is it.

[Kesar Brown @KesarBrown]

@jasonfried Reflection comes from reflecting against the reflective surface. Life lived with mirrors and without mirrors are different kind of lives.

[Kesar Brown @KesarBrown]

My dev interviews are now pretty simple, they start with with question - Show me your https://t.co/23PXavSszn file.

[Ryan Carson @ryancarson]

Because of LLMs, the only type of people I’d hire now are what I’d call “super-unicorns”

- Developer
- Designer (or great design taste)
- Product-focused (vs feature-focused)
- Marketer
- Agent expert
- High emotional intelligence
- 5+ years experience creating web app products
- Extreme ownership (h/t @jockowillink)

There are very few folks with all these traits …

but I just wouldn’t want to work with someone who didn’t have all these skills/behaviors.

This will keep team sizes very small.

2026 is going to be very interesting for the whole industry.

[Kesar Brown @KesarBrown]

@brianball Reject the rejection

[Kesar Brown @KesarBrown]

So when is Anthropic launching a browser ?

[Kesar Brown @KesarBrown]

@decruz Well that 2nd type of person isn’t exposed to made-up world of writing , storytelling and marketing. Everything written about the “experience” is the 2nd normal form, experience can’t be read from Wikipedia.