Kev Chiche | Psych → Brand & Messaging Strategist

I write things that make you think and make people buy

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

Most stories online SUCK...

It's because 98% of stories miss 3 key psychological principles.

Let's make your stories more compelling to your audience: 👇

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

Strategy should help you decide what to reveal...

Not curate a persona doing the revealing.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

When your brand is performative, you constantly have to try hard to stay on brand.

Which leads to erasing yourself from your own brand.

When the brand is rooted in who you are, you are on brand by default.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

You cannot become truly uncopyable by claiming a differentiated idea in a wobbly brand identity.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

@foundmyfitness Hey. Is there any updates on that? Im not doing cold plunges, but 2 minute cold showers after my workouts. Would it hinder my gains? (First hald is hot shower, then soap, then i wash myself with cold water)

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

@Nicolascole77 books

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

@matt_gray_ Might be true, but your understanding is not what matters. Its their understanding. And if you can't explain an idea and the nuances around it, they will not understand.

A one sentence forces you summarize and be vague.

People need specificity, and it never fits in one sentence

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

@Dreallsam Amen to that!

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

Personal brand is not about what you do, it's about who you are!

It's not about what will get you to where you want to go, but rather what will keep you there once you arrive.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

Branding is not about saying 1,000 different things.

It's about saying 1 thing in 1,000 different ways.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

"Using AI in a way that feels human"

AI will never sound human. It doesn't have a human experience.

No emotional intelligence.
No emotional roller coaster.
No unique POV based on a past

Nada.

So strop trying to make it sound human, start sounding human yourself.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

Heads up! No such thing as:

The ultimate content calendar
The ultimate hook template
The ultimate sales script
The ultimate blueprint

Ultimate means there's only one right way of doing things...

Except everything works.
But not everything works for you.

Do what works for YOU!

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

If you're still worried AI will take you out of business, consider this:

AI doesn't have EQ to create anything that takes people through a transformation.

AI is just informational.
Not transformational.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

The more attention you chase the more trust your brand loses.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

Took me years to understand this:

Life is a series of sacrifices.

For everything you say yes to, there are other things you say no to.

The whole point is to be mindful pf those costs and be willing to pay the price that comes with your choices.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

You don't remove competition or stand out in the market by staying ahead of the curve with trends, templates, tactics, etc.

You stand out by creating a brand that reflects who you truly are at your core behind the brand.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

You have the ability to impact the world with your unique gifts...

If you only put aside marketing tactics for a brief moment to figure out what's your unique gift.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

You're the ONLY person who know you, your philosophies, values, POVs, etc. better than anybody else.

You shouldn't delegate/outsource your content.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

The first product you sell in your brand?

Yourself.

You have to get people to buy into you before they buy into what it is that you do.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

Brand building is all about perception.

[Kev Chiche | Psych → Brand & Messaging Strategist @KevChiche]

Unless you have a solid understanding of your brand identity, all the marketing, sales, and tactics you use would feel like you're working way harder than you should.

And frankly, you will not get good results, even if those strategies and tactics are "proven".