Kevin Foyet

Building apps to 100k mrr.
Ex Head of Engineering at VC backed startup
Ex SWE @Salesforce

[Kevin Foyet @KevinFoyet1]

Day 5 of building an app studio to $100K MRR.

$197 MRR.
6 subscribers.
842 customers.

And somehow this $7.99 notification still hits harder than the number on the dashboard.

Someone downloaded something I built, decided it was worth paying for…

Then a week later had the option to leave and paid again.

That’s the part of building apps I underestimated.

Getting a download is cool.
Getting a purchase is better.
Getting a renewal means you might actually be creating something people value.

I’m still basically at $0 compared to the $100K MRR goal.

But every one of these notifications is proof that the machine works.

Now I just need to make it work 500x bigger.

$197 → $100,000 MRR.

See you tomorrow.

[Kevin Foyet @KevinFoyet1]

I’m 23 and I only recently started building mobile apps.

My first app is close to $200 MRR.

Is $200 MRR impressive?
Not really.

But someone on the internet paid for something I built.

Then another person did.
Then another.

And that completely changed how I think about building.

I used to think the hard part was writing the code.

It’s not.

You can spend 12 hours:

— redesigning your onboarding
— changing button colors
— obsessing over animations
— adding features nobody asked for
— rebuilding shit that already works

And convince yourself you had a productive day.

Meanwhile, you talked to 0 users and made 0 attempts to get your product in front of new people.

I’m realizing that building apps is less about how many hours you work and more about what you spend those hours doing.

Right now my numbers are tiny:

841 customers.
6 paying subscribers.
~$200 MRR.
$100K MRR goal.

I have an absurd amount left to learn.

But my focus is simple:

Build → distribute → listen → iterate → repeat.

Not “work” for 12 hours just to feel productive.

Day 4 of building an app studio to $100K MRR.

[Kevin Foyet @KevinFoyet1]

@VadimStrizheus Say it louder for those in the back to hear brother!!!

[Kevin Foyet @KevinFoyet1]

@abdullababakre @underdogdotai @0xSigil Looking good as always Abdulla 😤💪🏾!

[Kevin Foyet @KevinFoyet1]

@m_0_r_g_a_n_ content to be is a lot simpler than seo but we are all different.

[Kevin Foyet @KevinFoyet1]

I spent $856.71 testing AI UGC on Meta Ads for my app.

The result?

554 installs at ~$1.55 each.
$171 in revenue.
$165 MRR.

Cheap installs ≠ a profitable acquisition channel.

So I turned the ads off.

Instead of burning more money trying to force paid acquisition to work, I’m going back to organic.

The plan:
Find content formats that consistently get attention AND convert organically → then turn the winners into ads.

Organic is now my testing ground. Paid ads will be the amplifier.

Day 2 of building an app studio to $100K MRR.

[Kevin Foyet @KevinFoyet1]

@idrisscodes Thank you brother!

[Kevin Foyet @KevinFoyet1]

Day 3 of building an app studio to $100K MRR.

Yesterday: $165 MRR
Today: $197 MRR
Goal: $100,000 MRR

I’m 0.197% of the way there.

And that’s the point.

Too many people get into apps because they see screenshots of founders doing $50K, $100K, even $1M+ a month and think they found a get-rich-quick scheme.

You probably didn’t.

I have 841 customers.
6 active subscribers.
$197 MRR.

There’s an enormous gap between building an app and building a generational company.

I’m going into this expecting it could take 5–10 years, hundreds of experiments, failed apps, bad marketing campaigns, and a ridiculous amount of iteration.

If it happens faster, great.

But I’d rather have a 10-year mindset and win in 3 than have a 3-month mindset and quit in 6.

$197 → $100,000 MRR.

See you tomorrow.

[Kevin Foyet @KevinFoyet1]

@yevloop Literally and the crazy part is that my marketing is completely off. I am even thinking about pivoting so I can dump 10k into an app with lower churn.

[Kevin Foyet @KevinFoyet1]

@tech_nurgaliyev Congratulations, the most important lessons here is delayed gratification, people need to understand that it takes time really!

[Kevin Foyet @KevinFoyet1]

@ecomstam the best founders really do find unique ways of marketing I would had never thought of pinterest, I learn everyday!

[Kevin Foyet @KevinFoyet1]

@gaze25501 Thank you G I will try that!

[Kevin Foyet @KevinFoyet1]

@Amlnexyz Thank you top G! I think I need to improve my onboading, paywall and also product to be honest.

[Kevin Foyet @KevinFoyet1]

@gaze25501 It actually is worst without trial, when I had trials I have a 25% conversion and had a 1.0 ROAS. I was testing without trials and no one was buying so I thought my onboarding and paywall might be the issue which I will improve and go back to free trial.

[Kevin Foyet @KevinFoyet1]

@adambader not yet!

[Kevin Foyet @KevinFoyet1]

@yevloop Yep that’s why we optimize and iterate quick to find and fix the leak in the funnel.

[Kevin Foyet @KevinFoyet1]

@Jony_DQ Yes it currently is

[Kevin Foyet @KevinFoyet1]

@china_saparbek keep going brother it takes time and patience!

[Kevin Foyet @KevinFoyet1]

@russucar Congratulations keep it up, I amn on my road to 1k as well!

[Kevin Foyet @KevinFoyet1]

@mathiasvrb Yes bro I will post how I did it soon.

[Kevin Foyet @KevinFoyet1]

Day 1 of building an app studio to $100K MRR.

This is my first post on X.

Starting from $0. The goal is to build, launch, and scale apps to millions in revenue.

I’m documenting everything publicly:
— What I build
— What works
— What fails
— Revenue + growth
— Lessons learned