Hi, I'm Kevin Kuang.
I just turned 19, so thought it would be worth
reintroducing myself.
I spent two years failing at making money online.
Sales
Trading
DM Setting
Thread Writing
None of it stuck.
Then I tried X/Twitter ghostwriting.
My first offer ever was to 3x a client's reach. I ended up 6xโing it in a month using a free Perplexity subscription I got with a student discount. He paid me $500.
At that point, I'd never seen that much money in one place before.
A few weeks later my mentor referred me to a 7-figure LinkedIn ghostwriting agency and I shut down the agency I'd just started to become their Head of Content.
I was managing 5-10 clients across different industries, building their lead magnets, running client comms, sourcing gifs and images for their content, + a bunch of other stuff behind the scenes.
I learned everything I could there, then left to build my personal brand.
Since then I've worked with multiple 7-figure agencies and founders. Now I'm learning (and teaching) everything I can about content.
Here's what I'm writing about:
- The principles behind lead magnets that go viral and book calls
- How I never run out of content ideas
- How to repurpose and adapt your best content from LinkedIn to X (and vice versa)
Two challenges I've got going right now:
1. Publishing daily on both X and LinkedIn for the next 30 days.
(with @Jayyanginspires and @kevinloganshim)
2. Handwriting the Boron Letters by Gary Halbert.
When I'm not writing, I'm usually playing Tetris, binging YouTube, or studying for a marketing degree. ๐
โ
Ps. Want to see what I'm up to on LinkedIn? Click on the link that's on my profile.
It'll send you there right away :)
@phokou has 22,000 followers on LinkedIn and 50 on X.
Which is strange, because his X profile does everything right:
- Banner shows him at a big event, which signals authority and community before you read a word
- Bio says exactly who he helps
- He's utilizing the location field and the link field
- Highlights filled out, which almost nobody bothers with
For someone who specializes in LinkedIn, it's impressive.
Then you read the pinned/intro post:
- Started the business 2.5 years ago
- Four businesses since
- Crossed ยฃ730K in lifetime revenue
- Here's what I'm sharing over the next 30 days
Very strong post which got 18.4K views.
And at the bottom: "I will accept every LinkedIn connection in the next 24 hours."
That line tells me that it's more LinkedIn-coded than optimized for X.
But 18.4K views and 50 followers in a few weeks is actually a GOOD sign.
People are interested, they want to see what he's made of and whether he follows through.
The problem he has isn't authority, he has plenty of that.
People just need to know more about him.
X runs on reach, trends, controversy, and storytelling, so that's what he should give them:
- What he thinks about the gaming industry
- Why he chose the gaming industry in the first place
- What the objections are in that space as a writer
- The specifics of what he actually does
And he doesn't need to write any of it from scratch.
His intro post alone could be chopped into ten pieces.
The age timeline is one post.
Each of the four businesses is its own post.
His outbound system could be ten posts on its own.
Or he skips that and goes straight to his LinkedIn archive. Just drop it into Claude, ask which ones would adapt best to X, make minor edits, and post them.
He has years of content he can leverage on 1 platform that's already worked, he just needs to redistribute that full cup onto X.
His LinkedIn is strong btw.
Profile, content, 22K followers, nothing to fix over there.
He has years of experience on LI but the skill just hasn't crossed platforms yet.
My advice to get him to 1,000 followers (and build a native X audience) in 90 days:
1. Post more, 3x a day.
2. Rewrite the pinned post for X. Same facts, but lead with the story instead of the revenue.
3. Post the origin story. Nobody over here knows him yet.
4. Assume nobody knows anyone. Every name needs a clause explaining who they are.
5. One idea per post, unless it's the pinned post or a highlight.
6. Remix the LinkedIn archive into 10 different posts.
So he's got the profile down.
He just has to keep showing up and tell people who he is.
Whenever I feel stuck as a copywriter, I just remember that @persuasivepage (Daniel Throssell) started as an electrical engineer at Chevron, working long shifts on a remote island in Australia.
A recent quote from him that's stuck with me:
""I'm so sick of people like you thinking that you can be copywriters. This is a profession. You're not freaking trying to become a doctor in three months and make banks. So what made you think that copywriting is any less a profession?"
Replies are the easiest way to get seen yet nobody uses them.
Mine got 4,636 impressions across both platforms in the past few days.
It only takes a few seconds each and you don't even need to stress over hooks, edits, or how it'll perform.
Easiest way to get in front of someone new.
That's why I always try to reply to every comment on my own posts as soon as I can.
I will always recommend this.
Replies are the easiest way to get seen yet nobody uses them.
Mine got 4,636 impressions across both platforms in the past few days.
It only takes a few seconds each and you don't even need to stress over hooks, edits, or how it'll perform.
Easiest way to get in front of someone new.
That's why I always try to reply to every comment on my own posts as soon as I can.
I will always recommend this.