Key Principles

Your Business Growth Partners.
Driving profitable, sustainable growth for your business through innovative digital marketing strategies since 2005.

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🤔Ever Wondered How to Optimise Your Facebook Ads Campaigns?📈

💡Don't worry, we've got you covered in our blog: https://t.co/EsoZ24XyFE

#FacebookAds #MetaAds #KeyPrinciples #DigitalMarketing

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🎃Happy Halloween from all of us at Key Principles!👻

#Halloween #DigitalMarketing #SEO #KeyPrinciples

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⭐Testimonial Tuesday🤩

We have a great team here at Key Principles. This testimonial highlights that with special thanks to our Google Ads guru, Terri Foster. 😀

#HappyClient #TestimonialTuesday #KeyPrinciples #Team

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Great to catch up with one of our longest standing clients today. Some exciting ideas discussed and actions put in place (with deadlines). Watch this space 😀

#digitalmarketing #lovelyclients #growth

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🎉 It’s our 18th Birthday! Key Principles was formed in April 2005, serving local businesses as their trusted team of marketing consultants.

Swipe to see what some of our clients have said over the past year!

Get your free audit today! - https://t.co/sPkvUYK910

[Key Principles @KeyPrinciples]

Featured snippets are the prime real estate of search engines, appearing even higher in rankings than paid ads!

By applying the tips in our latest article, you’ll stand a much higher chance of gaining this envious position!

Learn more here - https://t.co/nKDpWDrTsX

#SEO

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Do you write blogs for your website? If your aim is to appear higher for search terms, then you’ll probably find our recent article useful!

We’ve included the top 10 essential tips that we follow when creating content for our clients!

https://t.co/nKDpWDsriv

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Yesterday we met up for a day of Google Ads training from our in-house Google Ads Guru, Terri Foster.

Want to train your in-house team on Google Ads to an agency-standard?

Get in touch for a free training consultation! - https://t.co/QXlA795dYr

#DigitalMarketing #GoogleAds

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We helped Castle Associates to double their conversion rate, whilst reducing their cost per enquiry by 29%!

This was done through our work on improving the efficiency of their Google Ads 📈

View the case study here! - https://t.co/qQ6vOdlOKp

#DigitalMarketing #GoogleAds #PPC

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Conducting market research?

Whether it’s deciding on product features, names, or even understanding the target market, we think that keyword tools can be incredibly powerful.

Ensure your strategy is backed up by data with our list of free tools - https://t.co/yp1q39GGOT

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Want to know what people think of your competitors?

By using these free keyword tools, you can gain an insight into what people think of your competitors, and how you can differentiate your brand and overcome their shortcomings.

View the article here - https://t.co/yp1q39GGOT

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📈 We’ve spent the day at The Cosy Club for our quarterly meeting, followed by plenty of pastries and lots of coffee!

Want to know more about how our team can help you to grow your business? Contact us for a free digital marketing audit - https://t.co/gE0tgHSBbp

[Key Principles @KeyPrinciples]

PPC campaign performance and sales data not adding up?

Make sure your desired conversions are prioritised within Google and Microsoft Ads for maximum performance!

Contact us for a professional setup of your tracking and conversion goals - https://t.co/gE0tgHSBbp

#PPC

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What should you avoid when implementing keywords for SEO?

In this article, we debunk the best and worst practices for adding keywords to your website to optimise for search engines.

Learn more here - https://t.co/AstAEwJt7T

#DigitalMarketing #Keywords #SEO

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Is there an alternative to 301 redirects?

The best SEO practice for redirects is to use a 301 status code.

An alternative is to use JavaScript, however, unless there is a very specific use case, all redirects should be done server-side using the appropriate status code.

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⏱️ Don’t be late! The transition to GA4 is fast approaching and so many companies will be receiving inaccurate conversion data after the transition.

Contact our team if you need help setting up your conversion actions accurately - https://t.co/gE0tgHSBbp

#DigitalMarketing #GA4

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Launching a new product or service? We think that keyword tools can be an excellent way of gaining insight into what your customers want!

See how keyword tools can be used to influence business strategy and new product development in our latest article - https://t.co/yp1q39GGOT

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Happy Valentine's Day! Fallen out of love with your agency?

We only work with clients that we’re certain we can generate excellent returns for and conduct a return-on-investment calculation with every audit.

Free insights with every audit - https://t.co/sPkvUYK910

[Key Principles @KeyPrinciples]

Will more search engines use this technology?

There are rumors that Bing is getting a big update in March by including AI in the form of the ChatGPT chatbot.

It seems the plan is to have users' search queries answered conversationally with sentences.

What does everyone think?

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We would like to say a massive thank you to everyone that has donated to our chosen charity, Maggie's. The support we've received is hugely appreciated!

Head over to our Just Giving page to learn more about Maggie’s! https://t.co/I33c1i6bt9

#CharityChallenge #NottinghamCharity