Shrey Khandelwal

I make launch films along with brand IP's for startups. Why both?
Launches are been treated as wedding : big spend, three days, then forgotten.

[Shrey Khandelwal @KhandelwalShry]

@aShubhamz I'm gonna kill this Humanity! HA - HA - HA - HA!

[Shrey Khandelwal @KhandelwalShry]

@vineetwts 🥸

[Shrey Khandelwal @KhandelwalShry]

@thisiskp_ This is is interesting

[Shrey Khandelwal @KhandelwalShry]

Everyone is excited about AI videos. But here’s what you're missing -

AI removes execution.
It does NOT add judgment.

And product videos are 90% judgment.
What to say.
What not to say.
What actually matters.

That’s where we come in.

[Shrey Khandelwal @KhandelwalShry]

@boardyai i need work, for which i need clients, for which i asked you to do it for me. and here you're chiling around and asking for hugs.

[Shrey Khandelwal @KhandelwalShry]

Everytime a new model is released
1. Coders are fucked
2. Editors are fucked.
3. Motion designer are fucked.
4. Strategist are fucked.
5. Sales people are fucked.
6. Hr is fucked.

With next models humanity is gonna fucked. 💀

[Shrey Khandelwal @KhandelwalShry]

@EditorMuhamad Bless me with money man. C'mon!

[Shrey Khandelwal @KhandelwalShry]

@ajith_io While you're impressed and so am i. the question is what does your target audience or your potential customers have to say about it ?

Imagine me pitching you a service with this video. Would you trust it? would you buy it?

[Shrey Khandelwal @KhandelwalShry]

👀

[Shrey Khandelwal @KhandelwalShry]

AI just made it easy to create videos.

Now the real problem starts -
Most of them look good… but say nothing.
A product video isn’t slides with transitions.
It’s:
→ who is this for
→ why should they care
→ why now

Miss this = you’re just shipping motion, not meaning.

[Shrey Khandelwal @KhandelwalShry]

@creatormarv Gotta embrace, learn and adapt. No other option

[Shrey Khandelwal @KhandelwalShry]

As a tech founder, i would be excited about it.
1. Cheap AF
2. Looks cool sometimes, but majorly more of PPT's on steroids.
3. Superfast turnaround times.

But the down side -
1. No one understands the product. You lose potential customers.
2. Sometimes boring to watch. The pacing, the music, the sound effects. If not right, again you loose attention.
3. Feels like a demo, not a story. People don’t remember demos.
4. Too feature-heavy. No “why should I care?” moment.

gaps -
1. Need to know the terminologies of video to make it good. Not make it pop, or make it catchy.
2. No narrative thinking. Just screens stitched together.
3. No audience clarity. Founders build for themselves, not for the viewer.

conclusion - cheap + fast gets you a video. clear + intentional gets you users.
onCCheap + fast gets you a video. Clear + intentional gets you users.oCCheap + fast gets you a video. Clear + intentional gets you users.CCheap + fast gets you a video. Clear + intentional gets you https://t.co/8sUN26rb1q last only thing to say -ConCheap + fast gets you a video. Clear + intentional gets you users.

[Shrey Khandelwal @KhandelwalShry]

@NotionHQ Love you man! You have made my life so much organized and simpler

[Shrey Khandelwal @KhandelwalShry]

To the founder about to pay for a video when the goal is "we just want a video":

If you don't know whether you need a launch video, product demo, or explainer, a video won't solve it.

Figure out what problem you're actually solving before paying for frames.

[Shrey Khandelwal @KhandelwalShry]

Many tech founders who are done building the product and now looking into marketing they go like - "we just want a video".

But for us it is like walking into a pharmacy and asking for "medicine."

Let me break it down for you -
1. Go for launch video - If it is for people who don't know you exist.
2. Go for a product demo- if is for people evaluating if it actually works.
3. Go for a explainer video - if people confused by the problem.

[Shrey Khandelwal @KhandelwalShry]

Opus 5.5 + some video tool = Powerpoint on steroids.

[Shrey Khandelwal @KhandelwalShry]

@EditSatyjeet Claude and some random video tool