Kim Gilmour

Seasoned marketer, LinkedIn, Facebook & Canva coach, copywriter, #social media, blogs. #SBSWinner, Champion of local businesses & women in business #fundraiser

[Kim Gilmour @KimGConnect]

A great way to improve your profile is to enter #SBS Small Business Sunday & get chosen as a weekly winner.

I'm part of the #SBS winners Facebook community & you get invited to an inspirational conference with Theo himself!

If you want help crafting your entry, get in touch!

[Kim Gilmour @KimGConnect]

I am passionate about writing. Researching & crafting a #blog, #article, #newsrelease, #website, #award entry or #newsletter.

I get to know you & your business & write in your voice, not AI.

If you are putting off any of these tasks, get in touch.
#freelance #copywriter

[Kim Gilmour @KimGConnect]

Around 80% of your #socialmedia #content should be value-driven. That your audience finds educational, engaging, inspirational or entertaining.

The remaining 20% can focus on promotional content. Too many promotional or repetitive posts will alienate your audience.

[Kim Gilmour @KimGConnect]

Entering awards requires discipline, evidence gathering & of course, a good story to tell.

So I am delighted that Julie Kaur trusts me to tell her story. In addition to retail awards, Julie has won community, entrepreneur & businesswoman awards.

https://t.co/ffz2ohzjMy

[Kim Gilmour @KimGConnect]

Content strategy, social media scheduling, content pillars - might be scary words, but what do they mean to me? Planning

Thinking about your audience, their issues & how you can solve them can help overcome that last-minute fear that stops you from posting anything at all.

[Kim Gilmour @KimGConnect]

5 years ago, I set out to create a safe space where women could support each other, share wins, test ideas & be themselves.

Come along & find out more. No fees, no single seat, just a welcome, coffee & chat.
🗓️ 21st May
⏰ 10.30 a.m.
📍 The Tile Press Cafe, Maws Craft Centre

[Kim Gilmour @KimGConnect]

Is your (or your staff's) LinkedIn personal profile linked to your LinkedIn business page?

Scroll down to your Experience section to edit. Remove your company name & retype it for suggestions; make sure you select the right company. For example, Premier Foods, not Premier Inns.

[Kim Gilmour @KimGConnect]

How can small businesses effectively track their marketing?
✅Use Google Analytics to track visitors/conversion rates
✅Use social media insights
✅Ask Customers!
✅Use unique discount codes/landing pages/phone numbers
✅Track revenue
✅Review & adjust campaigns based on data

[Kim Gilmour @KimGConnect]

'Evergreen' social media content remains relevant, valuable & interesting over time. It shouldn't replace your 'everyday' content but can:
🌲Build trust, add value & grow engagement
🌲Be repurposed and reshared
🌲Reinforce your brand
🌲Reduces the need for new content

[Kim Gilmour @KimGConnect]

Do you worry about where your next leads are coming from?

Consistency is important. A customer journey is a long one, from awareness, to following, to commenting or asking for advice, then one day they may contact you for help or recommend you to someone else.

[Kim Gilmour @KimGConnect]

I like a bit of alliteration.... in fact I just like words and love putting them together for #articles and #blogs. If you need some help, message me.

[Kim Gilmour @KimGConnect]

How do I help clients with LinkedIn?

Ensuring their profile is optimised and up to date

Content should be authentic, relevant, interesting, engaging or helpful.

Spend time making connections & engaging with content to build relationships.

[Kim Gilmour @KimGConnect]

Around 80% of your #socialmedia #content should be value-driven. That your audience finds educational, engaging, inspirational or entertaining.

The remaining 20% can focus on promotional content. Too many promotional or repetitive posts will alienate your audience.

[Kim Gilmour @KimGConnect]

All discussions with my clients start with 'Who is your target audience?'

Before building a website or doing any social media or marketing, you must define your ideal customer

Once you clearly understand your target audience, you can create content that will resonate with them.

[Kim Gilmour @KimGConnect]

To improve your business #visibility & #credibility, create, claim or update your #Google profile
• Enables your customers to find you on Google Search & Maps
• There may be a profile in your name. Make sure you claim it!
• The more reviews, the higher up the search you appear

[Kim Gilmour @KimGConnect]

Happy International Women's Day!
I celebrated on Friday at the Shropshire Growth Hub and Invest in Telford event, with inspiring stories & networking.

#GivetoGain encourages us all to adopt a mindset of generosity, collaboration & reciprocity. When women thrive, we all gain.

[Kim Gilmour @KimGConnect]

A great way to improve your profile is to enter #SBS Small Business Sunday & get chosen as a weekly winner.

I'm part of the #SBS winners Facebook community & you get invited to an inspirational conference with Theo himself!

If you want help crafting your entry, get in touch!

[Kim Gilmour @KimGConnect]

Some good, timely advice from Marches Growth Hub, now is the time to get your systems into place and talk to your accountant or bookkeeper.

https://t.co/y3ZyAw3EVL

[Kim Gilmour @KimGConnect]

Working at home has its ups and downs. I love to be able to fit in the things I enjoy, a yoga session, an hour's gardening if the sun is out, and of course, plenty of tea breaks.

Do you prefer to work in an office or at home?

#workingathome #selfemployed #worklifebalance

[Kim Gilmour @KimGConnect]

Identify relevant keywords in your website, your social media, your blogs.

These are everyday search terms your customers use to find products & services through internet searches. Search engines & AI use them too!

Research them, test them & see what your competitors are using.