Seasoned marketer, LinkedIn, Facebook & Canva coach, copywriter, #social media, blogs. #SBSWinner, Champion of local businesses & women in business #fundraiser
A great way to improve your profile is to enter #SBS Small Business Sunday & get chosen as a weekly winner.
I'm part of the #SBS winners Facebook community & you get invited to an inspirational conference with Theo himself!
If you want help crafting your entry, get in touch!
Around 80% of your #socialmedia#content should be value-driven. That your audience finds educational, engaging, inspirational or entertaining.
The remaining 20% can focus on promotional content. Too many promotional or repetitive posts will alienate your audience.
Entering awards requires discipline, evidence gathering & of course, a good story to tell.
So I am delighted that Julie Kaur trusts me to tell her story. In addition to retail awards, Julie has won community, entrepreneur & businesswoman awards.
https://t.co/ffz2ohzjMy
Content strategy, social media scheduling, content pillars - might be scary words, but what do they mean to me? Planning
Thinking about your audience, their issues & how you can solve them can help overcome that last-minute fear that stops you from posting anything at all.
5 years ago, I set out to create a safe space where women could support each other, share wins, test ideas & be themselves.
Come along & find out more. No fees, no single seat, just a welcome, coffee & chat.
🗓️ 21st May
⏰ 10.30 a.m.
📍 The Tile Press Cafe, Maws Craft Centre
Is your (or your staff's) LinkedIn personal profile linked to your LinkedIn business page?
Scroll down to your Experience section to edit. Remove your company name & retype it for suggestions; make sure you select the right company. For example, Premier Foods, not Premier Inns.
How can small businesses effectively track their marketing?
✅Use Google Analytics to track visitors/conversion rates
✅Use social media insights
✅Ask Customers!
✅Use unique discount codes/landing pages/phone numbers
✅Track revenue
✅Review & adjust campaigns based on data
'Evergreen' social media content remains relevant, valuable & interesting over time. It shouldn't replace your 'everyday' content but can:
🌲Build trust, add value & grow engagement
🌲Be repurposed and reshared
🌲Reinforce your brand
🌲Reduces the need for new content
Do you worry about where your next leads are coming from?
Consistency is important. A customer journey is a long one, from awareness, to following, to commenting or asking for advice, then one day they may contact you for help or recommend you to someone else.
How do I help clients with LinkedIn?
Ensuring their profile is optimised and up to date
Content should be authentic, relevant, interesting, engaging or helpful.
Spend time making connections & engaging with content to build relationships.
Around 80% of your #socialmedia#content should be value-driven. That your audience finds educational, engaging, inspirational or entertaining.
The remaining 20% can focus on promotional content. Too many promotional or repetitive posts will alienate your audience.
All discussions with my clients start with 'Who is your target audience?'
Before building a website or doing any social media or marketing, you must define your ideal customer
Once you clearly understand your target audience, you can create content that will resonate with them.
To improve your business #visibility & #credibility, create, claim or update your #Google profile
• Enables your customers to find you on Google Search & Maps
• There may be a profile in your name. Make sure you claim it!
• The more reviews, the higher up the search you appear
Happy International Women's Day!
I celebrated on Friday at the Shropshire Growth Hub and Invest in Telford event, with inspiring stories & networking.
#GivetoGain encourages us all to adopt a mindset of generosity, collaboration & reciprocity. When women thrive, we all gain.
A great way to improve your profile is to enter #SBS Small Business Sunday & get chosen as a weekly winner.
I'm part of the #SBS winners Facebook community & you get invited to an inspirational conference with Theo himself!
If you want help crafting your entry, get in touch!
Some good, timely advice from Marches Growth Hub, now is the time to get your systems into place and talk to your accountant or bookkeeper.
https://t.co/y3ZyAw3EVL
Working at home has its ups and downs. I love to be able to fit in the things I enjoy, a yoga session, an hour's gardening if the sun is out, and of course, plenty of tea breaks.
Do you prefer to work in an office or at home?
#workingathome#selfemployed#worklifebalance
Identify relevant keywords in your website, your social media, your blogs.
These are everyday search terms your customers use to find products & services through internet searches. Search engines & AI use them too!
Research them, test them & see what your competitors are using.