We’re sharing our lives with companies. I expect them to add something important to my life. CMOs should stop using the term engagement - measure entanglement. You could be part of people’s passion and measure that. @Sebastian_at_VP @WeAreVertic#DavosAgenda
It’s good business to do the right thing. It’s not marketing to, it’s about creating change with. It’s up to the CMO and agencies to support that journey. @Sebastian_at_VP @WeAreVertic#DavosAgenda
More than 4.5 billion people now use the internet. How do we create a safe and meaningful digital life for everyone on the planet?
Join the conversation with @WeAreVertic on January 27 12:45PM ET at the Davos @Davos Economic Forum: https://t.co/M7XLaEzJdV
#Davos2021#WEF21
How can sustainability reporting save the planet? 61 CEOs at #Davos are endorsing a global standard. Learn how communicating purpose and values is critical for business in our latest issue of #VerticInsights.
#DavosAgenda#WEF21#TheGreatestReset
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Update from @Sebastian_at_VP on our view of the Corporate Website, and how "Your .com is the sun at the center of your company’s digital ecosystem" - not a 'part' of the digital ecosystem, but central to commercial and operational…https://t.co/8NMYJF1ZW4 https://t.co/5o0xWUAhuH
Danish newspaper Berlingske today celebrates top-100 young talents. We’re proud to see Alessandro Bracco on the list. Alessandro plays an important part in ROCKWOOL Group's marketing transformation, from our first symbol and putting our purpose into words…https://t.co/QBPe4uIiqG
A fantastic story of digital transformation with our client ROCKWOOL Group up on Episerver. Check the stats: Over 80 digital sites, 147% increase in social association, 72% chatbot answer rate, 16M unique users & Delivered across 22 languages. Check out t…https://t.co/4ZXzJ94WMJ
Ja, jeg er enig @pschlegel værdiskabende innovation kommer fra data og klar identifikation af hvad virksomheden kan tilbyde kunderne ud fra deres kerneforretning, dog kan principperne fra start-ups, agile arbejdsmetoder og design-thinking godt være gode m…https://t.co/I92MVF43CZ
We are very excited to announce the “Share of Life” concept that @Sebastian_at_VP conceived with Stan Rapp has been recently updated to reflect the most recent trends and new understandings of the future direction for brands and their relationships with c…https://t.co/w4G5Tc1po0
One of @Sebastian_at_VP learnings as a agency CEO is to "Build Friendships With Those Who Have A Different Perspective" #wearevertic#forbes#monday https://t.co/I8hNCOOA6z